Adobe engagement report
@Adobe - 955K followers on X
Measured over 2 original posts from a 30-day window, last computed on August 27, 2026.
Engagement
Early reading. We have captured 2 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.
A typical post picks up 230 interactions against 955K followers, an engagement rate of 0.024%. Posts are seen about 33K times each, and 0.706% of those impressions turn into an interaction. That is about 3.42% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.07 posts a day over the last 30 days, though only 7% of days saw any activity at all. Most posts go out around 14:00 UTC, and Tuesday is the busiest day of the week. Of the 2 posts sampled, 100% carry an image or video and 50% link out. The account's strongest tracked post pulled 20K interactions, about 86x its own typical post. Only 2 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
Measured over 2 original posts from a 30-day window, last computed on August 27, 2026.
Where this sits in the catalog
At 0.024%, Adobe sits above the 25th percentile of the 36,378 accounts in this comparison. That places it in the below the median band, which runs 0.012% to 0.08%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.432% |
| 90th percentile | 2.10% |
| 99th percentile | 161.0% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 14:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 50K |
| 01:00 UTC | -2% | 51K |
| 02:00 UTC | -3% | 50K |
| 03:00 UTC | -4% | 53K |
| 04:00 UTC | -6% | 43K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 48K |
| 07:00 UTC | -5% | 52K |
| 08:00 UTC | -4% | 60K |
| 09:00 UTC | -3% | 69K |
| 10:00 UTC | -2% | 72K |
| 11:00 UTC | -3% | 78K |
| 12:00 UTC | -2% | 86K |
| 13:00 UTC | -2% | 94K |
| 14:00 UTC | -4% | 97K |
| 15:00 UTC | -2% | 100K |
| 16:00 UTC | -3% | 97K |
| 17:00 UTC | -2% | 90K |
| 18:00 UTC | -1% | 84K |
| 19:00 UTC | -2% | 79K |
| 20:00 UTC | -1% | 74K |
| 21:00 UTC | -1% | 66K |
| 22:00 UTC | -2% | 57K |
| 23:00 UTC | -2% | 51K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +4% | 230K |
| Monday | 0% | 286K |
| Tuesday | -2% | 276K |
| Wednesday | -1% | 251K |
| Thursday | -1% | 244K |
| Friday | -3% | 252K |
| Saturday | +3% | 227K |
Best tweets
- Apr 28, 202686x their median
Adobe for creativity + Claude 🤝 Now, Claude users can power their content with more than 50 Creative Cloud tools. Simply describe the outcome you want and let the assistant orchestrate workflows behind the scenes: https://t.co/G70cSsca8P https://t.co/OHFktWNKYE
- Nov 24, 20259.5x their median
Easily edit and create with Photoshop streamlined for your browser. Add the Adobe Photoshop extension on Chrome and get 12 months free access to Photoshop web. Download now: https://t.co/lnKV6m0hBF https://t.co/lhh7HlJE61
- Jun 6, 20248.3x their median
We recently made an update to our Terms of Use with the goal of providing more clarity on a few specific areas. We have received a number of questions resulting from this update and want to provide some clarity.
- Jun 10, 20247.2x their median
Sharing an update on changes and clarifications coming to Adobe's Terms of Use to address customer concerns. As technology evolves, so must our Terms of Use. Learn more: https://t.co/NYx1LjAYPd https://t.co/Ci1IX6XCpZ
- Jun 18, 20245.9x their median
Today we announced an update to our General Terms of Use for Creative Cloud and Document Cloud customers that makes the language easier to understand, including how we handle your content. Learn more on our website. https://t.co/7D0P8cltqx
- Feb 12, 20254.0x their median
The ultimate in creative AI. Now with video. #AdobeFirefly Generate Video gives you unparalleled creative control and IP-friendly outputs. Check out what's new with Firefly and get ready to create like never before. https://t.co/phnOwQj8RX https://t.co/jv41EfM7ib
- Nov 19, 20253.1x their median
Adobe is excited to share that we’ve entered into an agreement to acquire Semrush, a leading brand visibility platform. Together, Adobe and Semrush will deliver a comprehensive solution that gives marketers a holistic understanding of how their brands appear across owned channels, LLMs, traditional search and the wider web. Learn more: https://t.co/evItwZdpy9
- Dec 10, 20253.0x their median
Edit designs, images, and documents. Adobe Express, Photoshop, and Acrobat are now in ChatGPT. https://t.co/N7rjkhqkJt https://t.co/S9Hm2GRqQi
- Jun 1, 20262.7x their median
Adobe is partnering with @nvidia to optimize creative workflows across apps like Photoshop, Premiere, and Substance 3D with @NVIDIARTXSpark, helping creators spend less time waiting and more time bringing their ideas to life. From faster editing and effects to more responsive 3D workflows, this is about giving creatives more power, precision, and flow across the tools they use every day. Learn more: https://t.co/3BoZDc0fvr
- Jan 16, 20262.5x their median
Certified sausage behavior. Made with Adobe by @nobodysausage. https://t.co/Eh4r04o7xX
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 230 interactions against 955K followers, an engagement rate of 0.024%. Posts are seen about 33K times each, and 0.706% of those impressions turn into an interaction. That is about 3.42% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.07 posts a day over the last 30 days, though only 7% of days saw any activity at all. Most posts go out around 14:00 UTC, and Tuesday is the busiest day of the week. Of the 2 posts sampled, 100% carry an image or video and 50% link out. The account's strongest tracked post pulled 20K interactions, about 86x its own typical post. Only 2 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
- What is Adobe's engagement rate on X?
- Adobe (@Adobe) has an engagement rate of 0.024%, based on the median interactions across 2 original posts from the last 30 days against 954,971 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.024%, Adobe sits above the 25th percentile of the 36,378 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @Adobe have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @Adobe post?
- Most posts go out around 14:00 UTC, and Tuesday is its busiest day, at roughly 0.07 posts per day across the measured window.