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Sonam Mahajan engagement report

@AsYouNotWish - 521K followers on X

Measured over 21 original posts from a 30-day window, last computed on August 27, 2026.

Engagement

Middle of its size range
Per follower
0.1%
of 521K followers
Per impression
3.12%
17K views on a typical post
Reach
3.20%
of its followers see a post
Typical post
519
interactions (median)
Saved
0.144%
24 bookmarks on a typical post
Posting rate
1.43/day
active 33% of days
Peak time
16:00 UTC
Thursday

A typical post picks up 519 interactions against 521K followers, an engagement rate of 0.1%. Measured over 21 original posts, its engagement rate beats 68% of 3,829 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 17K times each, and 3.12% of those impressions turn into an interaction. That is about 3.20% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.4 post a day over the last 30 days, though only 33% of days saw any activity at all. Most posts go out around 16:00 UTC, and Thursday is the busiest day of the week. Of the 21 posts sampled, 67% carry an image or video and 19% link out. The account's strongest tracked post pulled 17K interactions, about 33x its own typical post.

Measured over 21 original posts from a 30-day window, last computed on August 27, 2026.

Compared with accounts its own size

Sonam Mahajan's engagement rate beats 68% of the tracked X accounts closest to it in follower count (3,829 accounts, accounts of similar size (decile 7 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 82% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.1%, Sonam Mahajan sits above the 50th percentile of the 37,214 accounts in this comparison. That places it in the above the median band, which runs 0.081% to 0.436%.

p100.002%
p250.012%
p50 (median)0.081%
p750.436%
p902.10%
p99160.2%
Engagement rate as a share of followers, across the 37,214 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 106,785 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.081%
75th percentile0.436%
90th percentile2.10%
99th percentile160.2%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 16:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 16:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 16:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%51K
01:00 UTC-2%52K
02:00 UTC-3%51K
03:00 UTC-4%54K
04:00 UTC-6%44K
05:00 UTC-4%42K
06:00 UTC-4%49K
07:00 UTC-5%53K
08:00 UTC-4%61K
09:00 UTC-3%71K
10:00 UTC-2%73K
11:00 UTC-3%80K
12:00 UTC-2%88K
13:00 UTC-2%96K
14:00 UTC-4%99K
15:00 UTC-2%103K
16:00 UTC-3%100K
17:00 UTC-2%92K
18:00 UTC-1%86K
19:00 UTC-2%81K
20:00 UTC-1%75K
21:00 UTC-1%67K
22:00 UTC-1%58K
23:00 UTC-1%52K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Thursday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Thursday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%234K
Monday0%294K
Tuesday-3%288K
Wednesday-1%253K
Thursday-2%247K
Friday-3%256K
Saturday+3%230K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Aug 24, 202633x their median

    Houston - we have a problem. Tesla employee Umair Aziz has posted that "Jews don’t belong in American society", called for Israel to be "wiped out", denied Hamas atrocities, and spewed vile anti-Hindu hatred. Is this who @Tesla wants representing its brand? https://t.co/t3QkqJfJKP

    12K3.8K6284042.2M viewsView on X
  • Aug 18, 20267.4x their median

    Welcome to the Islamic Republic of India. Zaira Wasim can dog-whistle Islamists after a young Muslim child for celebrating Indian Independence Day, but how dare the media use Zaira’s image, which is already in the public domain, in its reports, because she’s a niqabi now. We are not living in an Islamic republic. There is no general law in India that says a hijabi’s or niqabi’s face cannot be shown simply because she has chosen to cover it. If you make extremist comments of public significance, the media is going to cover you and use publicly available images to identify you. It cannot be a one-way street. If you are free to put your opinions out there, others are free to identify you as the person expressing them, especially when those comments can potentially put others at risk. And no, nobody gives a shit about Zaira Wasim’s personal choices. What matters is what she chose to say publicly when she left the film industry, framing it as something contrary to Islam. She knew perfectly well that such rhetoric could stigmatise other Muslim women from Kashmir who want to choose artistic professions. She hasn’t changed at all; if anything, she has only become more regressive. And honestly, what values do you expect from someone whose own mother was publicly seen cheering for Pakistan during cricket matches on Facebook? If that is the worldview you choose to embrace, then don’t demand that the rest of us accommodate it. You cannot put extremist views into the public domain, knowing full well that they can get others marked by terrorists, and then hide behind a black tent yourself. Coward. These Kashmiri hegemons are hell-bent on turning Kashmir into Kohistan, where Islamists tortured and eventually murdered five young women simply for being seen clapping in a video while a little boy danced to a local song. They lead very colourful, double lives themselves, while idealising extremism for others. These Shariah-style diktats from these enemies of freedom, who are subverting our democracy from within, should be pushed back in time. Or we are doomed. These are Asiya Andrabis of the near future.

    3.1K6575817129K viewsView on X
  • Aug 15, 20267.0x their median

    The delusions these motherfuckers have. https://t.co/UZOIMsPBSc

    3.2K32259559K viewsView on X
  • Nov 16, 20253.7x their median

    Pakistan’s Security Analyst or a Lashkar-e-Taiba Frontman? Lies, Lashkar Links, and Global Access: The Double Life of Qamar Cheema That Both India and the West Must Watch Out For. Qamar Cheema claims to head an outfit called the Sanober Institute in Islamabad. In June, this institute organised a roundtable on Operation Bunyan-um-Marsoos, framed as an exercise in how to restore deterrence in South Asia.

    1.1K7116727454K viewsView on X
  • Aug 19, 20263.3x their median

    Haan baith ja mitti mein, dimagi apang. Madam ko koi bataaye ke fauji bhi tax bharte hain. https://t.co/om5RMH4241

    1.4K29129217K viewsView on X
  • Aug 22, 20262.6x their median

    ISPR havildar doesn't know where Arunachal is and where Ladakh is and uses the two interchangeably. 🤣

    1.2K11731642K viewsView on X
  • Aug 20, 20262.3x their median

    Pakistan condemns the American ambassador in New Delhi after he called a disputed territory an “important part of India,” underscoring tensions between the nations over Jammu and Kashmir. https://t.co/zLPppkelK0

    938177632368K viewsView on X
  • Aug 20, 20262.0x their median

    EXCLUSIVE: Former PM Imran Khan would not confront Pakistan army chief if freed, close aide says https://t.co/Ylx0IJzs4N

    699219724154K viewsView on X
  • Aug 18, 2026

    What exactly are Zaira Wasim’s credentials to lecture another Muslim on the Islamic way of life? That she’s a hijabi? Nobody signed up for Amma Zaira ka khutba, and she’s neither a mufti nor a maulana doing qaum se khitab. You have chosen a life of modesty. Good for you. But don’t impose your beliefs on people who choose differently, and certainly don’t dog-whistle extremists at them, knowing perfectly well what the consequences of such marking can be in Kashmir. And frankly, wasn’t it Zaira who targeted that little girl in the first place? She could simply have ignored a child celebrating Independence Day. Instead, she chose to publicly lecture her. If you are going to put your views out there, you don’t get to complain when people question them. What’s a bigger sin, according to Islam, than judging another Muslim? Allah particularly likes those who overlook other people’s imperfections and pray for their hidayat. There is a difference between living by your own values and appointing yourself the moral police for everyone else. And as for Zaira herself, who am I to judge her spiritual journey? People can have genuine spiritual awakenings, and perhaps hers was sincere. But it’s difficult not to notice that she chose an artistic career, then left it and publicly framed that choice as something contrary to Islam. Now she is telling other Muslims what their choices should look like. At some point, you have to ask whether these are simply her personal values or whether she has internalised the same judgement that may once have been directed at her. So yes, no sorry for Zaira. She is perfectly entitled to her beliefs. She is not entitled to impose them on everyone else. Aurat hi aurat ki dushman hoti hai, indeed. Over & out.

    56610711216K viewsView on X
  • Aug 20, 2026

    She should be left alone now, since she has unconditionally apologised. Clearly, she was instigated by some locals, and frustration can also make people do stupid things. Kudos to Shiv Aroor for giving her a platform to clarify her stance and for being respectful throughout. It’s really disgusting to see the comments underneath the quoted tweet, people making fun of her appearance, making ageist comments, calling her names, and calling for police action against her, all from the safety of anonymity. The same folks spend the whole day on the internet trolling and abusing others. https://t.co/ddgvJrjgqn

    47054146736K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 519 interactions against 521K followers, an engagement rate of 0.1%. Measured over 21 original posts, its engagement rate beats 68% of 3,829 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 17K times each, and 3.12% of those impressions turn into an interaction. That is about 3.20% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.4 post a day over the last 30 days, though only 33% of days saw any activity at all. Most posts go out around 16:00 UTC, and Thursday is the busiest day of the week. Of the 21 posts sampled, 67% carry an image or video and 19% link out. The account's strongest tracked post pulled 17K interactions, about 33x its own typical post.

What is Sonam Mahajan's engagement rate on X?
Sonam Mahajan (@AsYouNotWish) has an engagement rate of 0.1%, based on the median interactions across 21 original posts from the last 30 days against 520,697 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.1%, Sonam Mahajan sits above the 50th percentile of the 37,214 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @AsYouNotWish have real engagement?
Its engagement rate beats 68% of the tracked X accounts closest to it in follower count (3,829 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @AsYouNotWish post?
Most posts go out around 16:00 UTC, and Thursday is its busiest day, at roughly 1.43 posts per day across the measured window.

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