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EA SPORTS engagement report

@EASPORTS - 2.2M followers on X

Measured over 1 original post from a 30-day window, last computed on September 1, 2026.

Engagement

Middle of its size range
Per follower
0.007%
of 2.2M followers
Per impression
0.093%
164K views on a typical post
Reach
7.53%
of its followers see a post
Typical post
152
interactions (median)
Saved
0.007%
11 bookmarks on a typical post
Posting rate
0.13/day
active 10% of days
Peak time
15:00 UTC
Monday

Early reading. We have captured 1 original post for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 152 interactions against 2.2M followers, an engagement rate of 0.007%. Measured over 1 original post, its engagement rate beats 47% of tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 164K times each, and 0.093% of those impressions turn into an interaction. That is about 7.53% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.13 posts a day over the last 30 days, though only 10% of days saw any activity at all. Most posts go out around 15:00 UTC, and Monday is the busiest day of the week. Of the 1 posts sampled, 100% carry an image or video and 100% link out. The account's strongest tracked post pulled 18K interactions, about 116x its own typical post. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 1 original post from a 30-day window, last computed on September 1, 2026. Recurring tag: #madden27.

Compared with accounts its own size

EA SPORTS's engagement rate beats 47% of the tracked X accounts closest to it in follower count. A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

Where this sits in the catalog

At 0.007%, EA SPORTS sits above the 10th percentile of the 36,261 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.

p100.002%
p250.012%
p50 (median)0.08%
p750.431%
p902.10%
p99160.7%
Engagement rate as a share of followers, across the 36,261 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 107,137 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.431%
90th percentile2.10%
99th percentile160.7%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 15:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 15:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 15:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%50K
01:00 UTC-2%51K
02:00 UTC-3%50K
03:00 UTC-4%53K
04:00 UTC-6%43K
05:00 UTC-4%42K
06:00 UTC-4%48K
07:00 UTC-5%51K
08:00 UTC-4%60K
09:00 UTC-3%69K
10:00 UTC-2%71K
11:00 UTC-3%78K
12:00 UTC-2%86K
13:00 UTC-2%93K
14:00 UTC-3%96K
15:00 UTC-2%100K
16:00 UTC-3%97K
17:00 UTC-2%90K
18:00 UTC-1%84K
19:00 UTC-2%79K
20:00 UTC-1%74K
21:00 UTC-1%66K
22:00 UTC-2%57K
23:00 UTC-2%51K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Monday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Monday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+4%229K
Monday0%284K
Tuesday-2%273K
Wednesday-1%250K
Thursday-2%243K
Friday-3%251K
Saturday+3%226K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Jun 4, 2026116x their median

    Your first look at Madden NFL 27 👀 Full #Madden27 reveal tonight at 8PM ET 🔗: https://t.co/REHXoqeZIf https://t.co/6zFp3TLK34

    15K1.3K6976182.5M viewsView on X
  • Jun 4, 202698x their median

    It’s Game Day in #CFB27 See the full reveal tonight at 8 PM ET 🔗: https://t.co/6mLj03LkTz https://t.co/vV4YGexRld

    13K1.3K2933241.7M viewsView on X
  • Feb 6, 2026131x their median

    Tetairoa McMillan is the @Panthers first OROY since 2011! @officialnalo | @EAMaddenNFL | #NFLHonors https://t.co/G0SIu48xKR

    11K2.0K333341644K viewsView on X
  • Jun 3, 202684x their median

    🥶 The Iceman arrives. Your #Madden27 Deluxe Edition cover is here. Full reveal Thursday, 6/4 at 8 PM ET 🔗: https://t.co/REHXoqeZIf https://t.co/gIHFHt94Wb

    10.0K1.7K582472894K viewsView on X
  • May 29, 2026101x their median

    Next week, the season begins. Tune in for EA SPORTS Opening Drive on June 4 🔗: https://t.co/cBNJ480atN https://t.co/1NMXn6OOdF

    8.9K1.2K2813021.4M viewsView on X
  • Jun 2, 202684x their median

    Your Dynasty Blueprint awaits 😤 Full #CFB27 reveal Thursday, 6/4 at 8 PM ET 🔗: https://t.co/6mLj03LkTz https://t.co/V2M7o8etxM

    7.5K8841863011.4M viewsView on X
  • May 5, 202665x their median

    Powered by Fighters 👊 Move like them. Strike like them. Fight your fight in #UFC6 Pre-order now: https://t.co/DY6RcxpaZ7 https://t.co/q2VkSG0drT

    5.5K601554296867K viewsView on X
  • May 15, 202662x their median

    #UFC6 is built around the details that separate every fighter. Pre-Order Now: https://t.co/DY6RcxpIOF https://t.co/bg2y5c3uDn

    5.8K3143441101.7M viewsView on X
  • Feb 6, 202655x their median

    From a second-round pick to DROY 📈 https://t.co/BROyQlfQpu

    5.5K16512735621K viewsView on X
  • Jun 1, 202649x their median

    The F1 Driver Ratings have arrived for the 2026 Season 📊 Ratings will change throughout the season 🏎️💨 #F125SeasonPack Learn more: https://t.co/Qak1KpOxv5 https://t.co/2iitXoTYE1

    3.9K3643405571.5M viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#madden27

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 152 interactions against 2.2M followers, an engagement rate of 0.007%. Measured over 1 original post, its engagement rate beats 47% of tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 164K times each, and 0.093% of those impressions turn into an interaction. That is about 7.53% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.13 posts a day over the last 30 days, though only 10% of days saw any activity at all. Most posts go out around 15:00 UTC, and Monday is the busiest day of the week. Of the 1 posts sampled, 100% carry an image or video and 100% link out. The account's strongest tracked post pulled 18K interactions, about 116x its own typical post. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is EA SPORTS's engagement rate on X?
EA SPORTS (@EASPORTS) has an engagement rate of 0.007%, based on the median interactions across 1 original posts from the last 30 days against 2,180,113 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.007%, EA SPORTS sits above the 10th percentile of the 36,261 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @EASPORTS have real engagement?
Its engagement rate beats 47% of the tracked X accounts closest to it in follower count, which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @EASPORTS post?
Most posts go out around 15:00 UTC, and Monday is its busiest day, at roughly 0.13 posts per day across the measured window.

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