Jeff Bezos engagement report
@JeffBezos - 10.0M followers on X
Measured over 3 original posts from a 30-day window, last computed on August 31, 2026.
Engagement
Early reading. We have captured 3 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.
A typical post picks up 10.0K interactions against 10.0M followers, an engagement rate of 0.1%. Posts are seen about 498K times each, and 2.00% of those impressions turn into an interaction. That is about 5.00% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.13 posts a day over the last 30 days, though only 13% of days saw any activity at all. Most posts go out around 16:00 UTC, and Thursday is the busiest day of the week. Of the 3 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 235K interactions, about 24x its own typical post. Only 3 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
Measured over 3 original posts from a 30-day window, last computed on August 31, 2026.
Where this sits in the catalog
At 0.1%, Jeff Bezos sits above the 50th percentile of the 36,378 accounts in this comparison. That places it in the above the median band, which runs 0.08% to 0.432%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.432% |
| 90th percentile | 2.10% |
| 99th percentile | 161.0% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 16:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 50K |
| 01:00 UTC | -2% | 51K |
| 02:00 UTC | -3% | 50K |
| 03:00 UTC | -4% | 53K |
| 04:00 UTC | -6% | 43K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 48K |
| 07:00 UTC | -5% | 52K |
| 08:00 UTC | -4% | 60K |
| 09:00 UTC | -3% | 69K |
| 10:00 UTC | -2% | 72K |
| 11:00 UTC | -3% | 78K |
| 12:00 UTC | -2% | 86K |
| 13:00 UTC | -2% | 94K |
| 14:00 UTC | -4% | 97K |
| 15:00 UTC | -2% | 100K |
| 16:00 UTC | -3% | 97K |
| 17:00 UTC | -2% | 90K |
| 18:00 UTC | -1% | 84K |
| 19:00 UTC | -2% | 79K |
| 20:00 UTC | -1% | 74K |
| 21:00 UTC | -1% | 66K |
| 22:00 UTC | -2% | 57K |
| 23:00 UTC | -2% | 51K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +4% | 230K |
| Monday | 0% | 286K |
| Tuesday | -2% | 276K |
| Wednesday | -1% | 251K |
| Thursday | -1% | 244K |
| Friday | -3% | 252K |
| Saturday | +3% | 227K |
Best tweets
- Apr 11, 202624x their median
Big smiles from Christina and Victor on the deck of the USS John P. Murtha, as they waited to be escorted for their routine post-mission medical checks. https://t.co/3KwZFXTLhI
- Apr 19, 202623x their median
https://t.co/0WzaWjjjL9
- May 29, 202612x their median
All personnel are accounted for and safe. It’s too early to know the root cause but we’re already working to find it. Very rough day, but we’ll rebuild whatever needs rebuilding and get back to flying. It’s worth it.
- Nov 14, 20257.3x their median
https://t.co/EVWHx2q0s7
- May 28, 20266.8x their median
This morning we are introducing COGE — the Commission on Government Efficiency. This Commission will find ways for our city to work smarter, faster, and more effectively for working people. New Yorkers deserve a city government as careful with their money as they are.
- May 20, 20266.6x their median
Jeff Bezos said the bottom half of Americans should pay zero federal income tax. He cited a nurse in Queens making ~$75K and paying ~$12K in taxes saying “we shouldn’t be asking this nurse in Queens to send money to Washington.” https://t.co/8KSgrO5TnE
- May 20, 20266.8x their median
Thank you. The important part is zeroing out taxes on the bottom half. Best way to put money in someone’s pocket is to not take it out in the first place. Bottom half is only 3% of total tax revenue. But it’s very meaningful to that person. Zero it out.
- May 20, 20266.1x their median
Jeff Bezos on NYC spending: "If we ran Amazon the way New York City runs their school system, packages would take 6 weeks to arrive, we would charge you a $100 delivery fee and when the package did finally arrive, it would have the wrong item in it." https://t.co/KzWrUBTcd5
- Aug 25, 20264.8x their median
Dolly spent her whole life showing us what it means to lead with love. Lauren and I are so grateful to have known her. She lifted everyone with her music, her generosity, and her joy. Sending our sincere condolences to her family and everyone she touched. https://t.co/rgt9rpY5Jy
- Nov 14, 20254.4x their median
Good overview of the landing. We nominally target a few hundred feet away from Jacklyn to avoid a severe impact if engines fail to start or start slowly. We’ll incrementally reduce that conservatism over time. We are all excited and grateful for yesterday. Amazing performance by the team! Gradatim Ferociter.
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Buy or sell X accounts - escrow-protected
PlayerSells is an escrow marketplace for X accounts. Every deal is protected, with no middleman risk.
Reading these numbers
A typical post picks up 10.0K interactions against 10.0M followers, an engagement rate of 0.1%. Posts are seen about 498K times each, and 2.00% of those impressions turn into an interaction. That is about 5.00% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.13 posts a day over the last 30 days, though only 13% of days saw any activity at all. Most posts go out around 16:00 UTC, and Thursday is the busiest day of the week. Of the 3 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 235K interactions, about 24x its own typical post. Only 3 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
- What is Jeff Bezos's engagement rate on X?
- Jeff Bezos (@JeffBezos) has an engagement rate of 0.1%, based on the median interactions across 3 original posts from the last 30 days against 9,970,123 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.1%, Jeff Bezos sits above the 50th percentile of the 36,378 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @JeffBezos have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @JeffBezos post?
- Most posts go out around 16:00 UTC, and Thursday is its busiest day, at roughly 0.13 posts per day across the measured window.