KARL LAGERFELD engagement report
@KarlLagerfeld - 1.2M followers on X
Measured over 13 original posts from a 30-day window, last computed on September 1, 2026.
Engagement
A typical post picks up 135 interactions against 1.2M followers, an engagement rate of 0.011%. Measured over 13 original posts, its engagement rate beats 35% of 3,848 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 9.1K times each, and 1.49% of those impressions turn into an interaction. That is about 0.738% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.43 posts a day over the last 30 days, though only 43% of days saw any activity at all. Most posts go out around 15:00 UTC, and Monday is the busiest day of the week. Of the 13 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 1.4K interactions, about 10x its own typical post.
Measured over 13 original posts from a 30-day window, last computed on September 1, 2026. Recurring tag: #karllagerfeld.
Compared with accounts its own size
KARL LAGERFELD's engagement rate beats 35% of the tracked X accounts closest to it in follower count (3,848 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 62% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.011%, KARL LAGERFELD sits above the 10th percentile of the 37,071 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.435% |
| 90th percentile | 2.10% |
| 99th percentile | 158.3% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 15:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 51K |
| 01:00 UTC | -2% | 52K |
| 02:00 UTC | -3% | 51K |
| 03:00 UTC | -4% | 54K |
| 04:00 UTC | -6% | 44K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 49K |
| 07:00 UTC | -5% | 53K |
| 08:00 UTC | -4% | 61K |
| 09:00 UTC | -3% | 71K |
| 10:00 UTC | -2% | 73K |
| 11:00 UTC | -3% | 80K |
| 12:00 UTC | -2% | 88K |
| 13:00 UTC | -2% | 96K |
| 14:00 UTC | -4% | 99K |
| 15:00 UTC | -2% | 103K |
| 16:00 UTC | -3% | 100K |
| 17:00 UTC | -2% | 92K |
| 18:00 UTC | -1% | 86K |
| 19:00 UTC | -2% | 81K |
| 20:00 UTC | -1% | 75K |
| 21:00 UTC | -1% | 67K |
| 22:00 UTC | -1% | 58K |
| 23:00 UTC | -1% | 52K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 234K |
| Monday | 0% | 294K |
| Tuesday | -3% | 288K |
| Wednesday | -1% | 253K |
| Thursday | -2% | 247K |
| Friday | -3% | 256K |
| Saturday | +3% | 230K |
Best tweets
- May 16, 202610x their median
At the 79th Cannes Film Festival, #NoahSchnapp wore #KARLLAGERFELD on the red carpet, embodying the Maison's signature approach to tailoring through sharp, deliberate lines and an understated precision that is unmistakably KARL. #Cannes2026 https://t.co/ike7Fnsceo
- Aug 21, 20263.6x their median
Karl and Choupette. An unforgettable bond. #KARLLAGERFELD https://t.co/pGzn4bdN4j
- Aug 17, 20262.3x their median
Always curious, always unmistakably Choupette. #KARLLAGERFELD https://t.co/MdIVVuUcMs
- Aug 10, 20261.7x their median
Karl's summer in Paris, captured in the Maison's archives, circa 1983. #KARLLAGERFELD https://t.co/oZFJgrN34Y
- Aug 18, 20261.7x their median
All in a day's work, according to Choupette. #KARLLAGERFELD https://t.co/y4dpyzfqcS
- Aug 14, 2026
Summer, Karl's way, inspired by the effortless spirit of the season. #KARLLAGERFELD https://t.co/RTDU2tXHhf
- Aug 29, 2026
Today's programming, according to Choupette. The countdown to From Paris With Love begins. #KARLLAGERFELD https://t.co/hthSl8TRGU
- Aug 6, 2026
Made to leave a mark. A playful nod to Karl's iconic gloves. #KARLLAGERFELD https://t.co/uuuD71q8Vh
- Jul 27, 2026
#TaylorHill stars in the latest issue of #ImagineMagazine, wearing #KARLLAGERFELD against the backdrop of New York City. Photographed by #HarryEelman Styled by #IseWhite https://t.co/6NTYCddYg3
- Jul 31, 2026
Brand ambassador @ParisHilton visits the #KARLLAGERFELD Café in Amsterdam. https://t.co/l3waxW1yzy
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 135 interactions against 1.2M followers, an engagement rate of 0.011%. Measured over 13 original posts, its engagement rate beats 35% of 3,848 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 9.1K times each, and 1.49% of those impressions turn into an interaction. That is about 0.738% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.43 posts a day over the last 30 days, though only 43% of days saw any activity at all. Most posts go out around 15:00 UTC, and Monday is the busiest day of the week. Of the 13 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 1.4K interactions, about 10x its own typical post.
- What is KARL LAGERFELD's engagement rate on X?
- KARL LAGERFELD (@KarlLagerfeld) has an engagement rate of 0.011%, based on the median interactions across 13 original posts from the last 30 days against 1,232,015 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.011%, KARL LAGERFELD sits above the 10th percentile of the 37,071 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @KarlLagerfeld have real engagement?
- Its engagement rate beats 35% of the tracked X accounts closest to it in follower count (3,848 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @KarlLagerfeld post?
- Most posts go out around 15:00 UTC, and Monday is its busiest day, at roughly 0.43 posts per day across the measured window.