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Morning Joe engagement report

@Morning_Joe - 738K followers on X

Measured over 1 original post from a 30-day window, last computed on August 24, 2026.

Engagement

Per follower
0.103%
of 738K followers
Per impression
2.17%
35K views on a typical post
Reach
4.75%
of its followers see a post
Typical post
760
interactions (median)
Saved
0.006%
2 bookmarks on a typical post
Posting rate
0.03/day
active 3% of days
Peak time
22:00 UTC
Thursday

Early reading. We have captured 1 original post for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 760 interactions against 738K followers, an engagement rate of 0.103%. Posts are seen about 35K times each, and 2.17% of those impressions turn into an interaction. That is about 4.75% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.03 posts a day over the last 30 days, though only 3% of days saw any activity at all. Most posts go out around 22:00 UTC, and Thursday is the busiest day of the week. Of the 1 posts sampled, 100% carry an image or video and 100% link out. The account's strongest tracked post pulled 2.2K interactions, about 2.9x its own typical post. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 1 original post from a 30-day window, last computed on August 24, 2026.

Where this sits in the catalog

At 0.103%, Morning Joe sits above the 50th percentile of the 37,071 accounts in this comparison. That places it in the above the median band, which runs 0.08% to 0.435%.

p100.002%
p250.012%
p50 (median)0.08%
p750.435%
p902.10%
p99158.3%
Engagement rate as a share of followers, across the 37,071 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 105,527 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.435%
90th percentile2.10%
99th percentile158.3%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 22:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 22:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 22:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%51K
01:00 UTC-2%52K
02:00 UTC-3%51K
03:00 UTC-4%54K
04:00 UTC-6%44K
05:00 UTC-4%42K
06:00 UTC-4%49K
07:00 UTC-5%53K
08:00 UTC-4%61K
09:00 UTC-3%71K
10:00 UTC-2%73K
11:00 UTC-3%80K
12:00 UTC-2%88K
13:00 UTC-2%96K
14:00 UTC-4%99K
15:00 UTC-2%103K
16:00 UTC-3%100K
17:00 UTC-2%92K
18:00 UTC-1%86K
19:00 UTC-2%81K
20:00 UTC-1%75K
21:00 UTC-1%67K
22:00 UTC-1%58K
23:00 UTC-1%52K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Thursday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Thursday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%234K
Monday0%294K
Tuesday-3%288K
Wednesday-1%253K
Thursday-2%247K
Friday-3%256K
Saturday+3%230K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Feb 20, 20262.9x their median

    Did the Trump tariffs make the price of items you bought Higher 66% Lower 5% Do you approve the supreme courts decision to stop it 🟢 Appeove 60% 🟤 Disapprove 24% YouGov #A - A - 2/20 https://t.co/Pe4FOrF9ec

    1.7K3747937165K viewsView on X
  • Jul 30, 2026

    A shout out to our great viewers in Washington, D.C. for keeping Morning Joe the #1 cable morning program in our nation's capital! We are grateful to our amazing audience for tuning in each morning. https://t.co/yinxEAyAXQ https://t.co/4N6WdguAzZ

    3811003091236K viewsView on X
  • Mar 6, 2026

    'Trump was furious': How Kristi Noem's self-promotion led to her firing https://t.co/WwHbSdmjhd

    4932564522K viewsView on X
  • Feb 23, 2026

    BREAKING: A judge permanently blocks the release of Jack Smith's report on President Trump's classified documents case. https://t.co/ZOUmdyP2B3

    1807615326553K viewsView on X
  • Aug 11, 2025

    'We've hit our stride as a cast': Morgan Spector on 'The Gilded Age' https://t.co/eb7ZaoOX60

    286305116K viewsView on X
  • Mar 26, 2026

    Joe: Trump is focused on war and a rigged elections act and not the price of groceries or safety https://t.co/ecNuf7S75O

    11415504047K viewsView on X
  • Jan 21, 2026

    MS NOW EXCLUSIVE: “Cities Under Siege” The most intimate and detailed account of what happens when ICE arrives. Exclusive video revealing a high-speed chase, an underaged U.S. citizen assaulted, an undocumented father separated from his family, and an iPhone, taken, with no explanation. https://t.co/TA1hcqL6t1 https://t.co/ZQ3p6IOgZT

    2013238310K viewsView on X
  • Aug 11, 2025

    Joe: Republicans could learn an important lesson from Apollo 13 commander Jim Lovell’s legacy https://t.co/q1eakyXP8z

    5610157018K viewsView on X
  • Oct 19, 2025

    Andrew Ross Sorkin: So many parallels between 1929 and now that I worry about https://t.co/8bZDysmthx

    6229101313K viewsView on X
  • Mar 6, 2026

    The UAE moved forward on its threat to freeze billions of dollars of Iranian assets held in the Gulf state, according to a top official in the region speaking with Morning Joe. The move could seriously cripple Tehran’s access to global trade networks. https://t.co/he8D8fNGSE

    4616108515K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 760 interactions against 738K followers, an engagement rate of 0.103%. Posts are seen about 35K times each, and 2.17% of those impressions turn into an interaction. That is about 4.75% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.03 posts a day over the last 30 days, though only 3% of days saw any activity at all. Most posts go out around 22:00 UTC, and Thursday is the busiest day of the week. Of the 1 posts sampled, 100% carry an image or video and 100% link out. The account's strongest tracked post pulled 2.2K interactions, about 2.9x its own typical post. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is Morning Joe's engagement rate on X?
Morning Joe (@Morning_Joe) has an engagement rate of 0.103%, based on the median interactions across 1 original posts from the last 30 days against 738,103 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.103%, Morning Joe sits above the 50th percentile of the 37,071 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @Morning_Joe have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @Morning_Joe post?
Most posts go out around 22:00 UTC, and Thursday is its busiest day, at roughly 0.03 posts per day across the measured window.

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