Shawn Mendes engagement report
@ShawnMendes - 24M followers on X
Measured over 3 original posts from a 30-day window, last computed on August 31, 2026.
Engagement
Early reading. We have captured 3 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.
A typical post picks up 21K interactions against 24M followers, an engagement rate of 0.088%. Posts are seen about 648K times each, and 3.25% of those impressions turn into an interaction. That is about 2.72% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.1 posts a day over the last 30 days, though only 10% of days saw any activity at all. Most posts go out around 09:00 UTC, and Tuesday is the busiest day of the week. Of the 3 posts sampled, 100% carry an image or video and 33% link out. The account's strongest tracked post pulled 206K interactions, about 10.0x its own typical post. Only 3 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
Measured over 3 original posts from a 30-day window, last computed on August 31, 2026. Recurring tag: #gucciprimavera.
Where this sits in the catalog
At 0.088%, Shawn Mendes sits above the 50th percentile of the 36,654 accounts in this comparison. That places it in the above the median band, which runs 0.08% to 0.433%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.433% |
| 90th percentile | 2.10% |
| 99th percentile | 160.5% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 09:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 51K |
| 01:00 UTC | -2% | 52K |
| 02:00 UTC | -3% | 50K |
| 03:00 UTC | -4% | 53K |
| 04:00 UTC | -6% | 43K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 48K |
| 07:00 UTC | -5% | 52K |
| 08:00 UTC | -4% | 61K |
| 09:00 UTC | -3% | 70K |
| 10:00 UTC | -2% | 72K |
| 11:00 UTC | -3% | 78K |
| 12:00 UTC | -2% | 86K |
| 13:00 UTC | -2% | 94K |
| 14:00 UTC | -4% | 97K |
| 15:00 UTC | -2% | 101K |
| 16:00 UTC | -3% | 98K |
| 17:00 UTC | -2% | 91K |
| 18:00 UTC | -1% | 85K |
| 19:00 UTC | -1% | 80K |
| 20:00 UTC | -1% | 74K |
| 21:00 UTC | -1% | 66K |
| 22:00 UTC | -1% | 57K |
| 23:00 UTC | -2% | 52K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +4% | 231K |
| Monday | 0% | 288K |
| Tuesday | -2% | 278K |
| Wednesday | -1% | 251K |
| Thursday | -1% | 245K |
| Friday | -3% | 253K |
| Saturday | +3% | 227K |
Best tweets
- May 29, 201910.0x their median
Im ready to play some shows again, let’s get back on tour!!!!!!!!!!!¡
- Mar 23, 20256.3x their median
Buenos Aires, no tengo palabras 😮💨♥️ La energía fue diferente ⚡️ Muchísimas gracias, TE AMO https://t.co/blZeS91pqj
- Mar 30, 20255.7x their median
Como sempre Brasil, não existe lugar como você. eu te amo ♥️🇧🇷 https://t.co/07Guow9Zoj
- Mar 14, 20252.4x their median
🇮🇳☺️ https://t.co/smB2CbyfLV
- Aug 15, 20251.9x their median
grateful 🤭 https://t.co/I4xVBupvCR
- Mar 29, 20251.9x their median
Colombia!!! Mi primera vez contigo ❤️🔥 muchas gracias TE AMO 🇨🇴🙏🏻♥️ https://t.co/D1jLYrXday
- Nov 17, 20241.9x their median
Mexico muchísimas gracias!! me encanta La Ciudad de México!!! TE AMO MUCHO 🇲🇽❤️🔥 https://t.co/avA9bvFq8B
- Mar 24, 20251.8x their median
SANTIAGO 🇨🇱 Fue una noche linda 🤍 Muchas gracias 🙏 https://t.co/SSlOCUC0Cp
- May 29, 20251.7x their median
On The Road Again 🥰 honestly, before i played in South America a couple months ago i was scared. I wasn’t sure how it was gunna feel to be back on the road again & my god…I had the absolute best time. I mean those were some of the best shows of my life. I feel like time away has allowed me to come back and recognize and remember how unbelievably special it is to get to play live shows. It’s an honour and i’m just beyond grateful that you guys keep showing up after 10 years with so much love. I almost forgot i have one of the best jobs in this world. I wanted to ease into things at first and play a few shows in Europe and North America to start with.. I love you guys so much see you out there 😉🥲❤️ https://t.co/Russ66tCUG
- Aug 25, 20261.7x their median
PRIMAVERA @gucci #GucciPrimavera https://t.co/e8euufjlT1
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 21K interactions against 24M followers, an engagement rate of 0.088%. Posts are seen about 648K times each, and 3.25% of those impressions turn into an interaction. That is about 2.72% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.1 posts a day over the last 30 days, though only 10% of days saw any activity at all. Most posts go out around 09:00 UTC, and Tuesday is the busiest day of the week. Of the 3 posts sampled, 100% carry an image or video and 33% link out. The account's strongest tracked post pulled 206K interactions, about 10.0x its own typical post. Only 3 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
- What is Shawn Mendes's engagement rate on X?
- Shawn Mendes (@ShawnMendes) has an engagement rate of 0.088%, based on the median interactions across 3 original posts from the last 30 days against 23,867,688 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.088%, Shawn Mendes sits above the 50th percentile of the 36,654 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @ShawnMendes have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @ShawnMendes post?
- Most posts go out around 09:00 UTC, and Tuesday is its busiest day, at roughly 0.1 posts per day across the measured window.