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Shawn Mendes engagement report

@ShawnMendes - 24M followers on X

Measured over 3 original posts from a 30-day window, last computed on August 31, 2026.

Engagement

Per follower
0.088%
of 24M followers
Per impression
3.25%
648K views on a typical post
Reach
2.72%
of its followers see a post
Typical post
21K
interactions (median)
Saved
0.079%
510 bookmarks on a typical post
Posting rate
0.1/day
active 10% of days
Peak time
09:00 UTC
Tuesday

Early reading. We have captured 3 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 21K interactions against 24M followers, an engagement rate of 0.088%. Posts are seen about 648K times each, and 3.25% of those impressions turn into an interaction. That is about 2.72% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.1 posts a day over the last 30 days, though only 10% of days saw any activity at all. Most posts go out around 09:00 UTC, and Tuesday is the busiest day of the week. Of the 3 posts sampled, 100% carry an image or video and 33% link out. The account's strongest tracked post pulled 206K interactions, about 10.0x its own typical post. Only 3 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 3 original posts from a 30-day window, last computed on August 31, 2026. Recurring tag: #gucciprimavera.

Where this sits in the catalog

At 0.088%, Shawn Mendes sits above the 50th percentile of the 36,654 accounts in this comparison. That places it in the above the median band, which runs 0.08% to 0.433%.

p100.002%
p250.012%
p50 (median)0.08%
p750.433%
p902.10%
p99160.5%
Engagement rate as a share of followers, across the 36,654 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 106,977 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.433%
90th percentile2.10%
99th percentile160.5%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 09:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 09:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 09:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%51K
01:00 UTC-2%52K
02:00 UTC-3%50K
03:00 UTC-4%53K
04:00 UTC-6%43K
05:00 UTC-4%42K
06:00 UTC-4%48K
07:00 UTC-5%52K
08:00 UTC-4%61K
09:00 UTC-3%70K
10:00 UTC-2%72K
11:00 UTC-3%78K
12:00 UTC-2%86K
13:00 UTC-2%94K
14:00 UTC-4%97K
15:00 UTC-2%101K
16:00 UTC-3%98K
17:00 UTC-2%91K
18:00 UTC-1%85K
19:00 UTC-1%80K
20:00 UTC-1%74K
21:00 UTC-1%66K
22:00 UTC-1%57K
23:00 UTC-2%52K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Tuesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Tuesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+4%231K
Monday0%288K
Tuesday-2%278K
Wednesday-1%251K
Thursday-1%245K
Friday-3%253K
Saturday+3%227K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • May 29, 201910.0x their median

    Im ready to play some shows again, let’s get back on tour!!!!!!!!!!!¡

    172K20K10K3.7KView on X
  • Mar 23, 20256.3x their median

    Buenos Aires, no tengo palabras 😮‍💨♥️ La energía fue diferente ⚡️ Muchísimas gracias, TE AMO https://t.co/blZeS91pqj

    119K11K1.1K8721.6M viewsView on X
  • Mar 30, 20255.7x their median

    Como sempre Brasil, não existe lugar como você. eu te amo ♥️🇧🇷 https://t.co/07Guow9Zoj

    99K15K2.4K3.1K2.8M viewsView on X
  • Mar 14, 20252.4x their median

    🇮🇳☺️ https://t.co/smB2CbyfLV

    47K3.4K6755021.9M viewsView on X
  • Aug 15, 20251.9x their median

    grateful 🤭 https://t.co/I4xVBupvCR

    35K3.7K897413604K viewsView on X
  • Mar 29, 20251.9x their median

    Colombia!!! Mi primera vez contigo ❤️‍🔥 muchas gracias TE AMO 🇨🇴🙏🏻♥️ https://t.co/D1jLYrXday

    36K3.1K5564761.3M viewsView on X
  • Nov 17, 20241.9x their median

    Mexico muchísimas gracias!! me encanta La Ciudad de México!!! TE AMO MUCHO 🇲🇽❤️‍🔥 https://t.co/avA9bvFq8B

    34K3.8K723378693K viewsView on X
  • Mar 24, 20251.8x their median

    SANTIAGO 🇨🇱 Fue una noche linda 🤍 Muchas gracias 🙏 https://t.co/SSlOCUC0Cp

    34K2.0K6129282.4M viewsView on X
  • May 29, 20251.7x their median

    On The Road Again 🥰 honestly, before i played in South America a couple months ago i was scared. I wasn’t sure how it was gunna feel to be back on the road again & my god…I had the absolute best time. I mean those were some of the best shows of my life. I feel like time away has allowed me to come back and recognize and remember how unbelievably special it is to get to play live shows. It’s an honour and i’m just beyond grateful that you guys keep showing up after 10 years with so much love. I almost forgot i have one of the best jobs in this world. I wanted to ease into things at first and play a few shows in Europe and North America to start with.. I love you guys so much see you out there 😉🥲❤️ https://t.co/Russ66tCUG

    25K5.5K2.4K2.8K1.9M viewsView on X
  • Aug 25, 20261.7x their median

    PRIMAVERA @gucci #GucciPrimavera https://t.co/e8euufjlT1

    31K2.9K343278648K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#gucciprimavera

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 21K interactions against 24M followers, an engagement rate of 0.088%. Posts are seen about 648K times each, and 3.25% of those impressions turn into an interaction. That is about 2.72% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.1 posts a day over the last 30 days, though only 10% of days saw any activity at all. Most posts go out around 09:00 UTC, and Tuesday is the busiest day of the week. Of the 3 posts sampled, 100% carry an image or video and 33% link out. The account's strongest tracked post pulled 206K interactions, about 10.0x its own typical post. Only 3 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is Shawn Mendes's engagement rate on X?
Shawn Mendes (@ShawnMendes) has an engagement rate of 0.088%, based on the median interactions across 3 original posts from the last 30 days against 23,867,688 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.088%, Shawn Mendes sits above the 50th percentile of the 36,654 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @ShawnMendes have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @ShawnMendes post?
Most posts go out around 09:00 UTC, and Tuesday is its busiest day, at roughly 0.1 posts per day across the measured window.

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