Telegraph Football engagement report
@TeleFootball - 672K followers on X
Measured over 52 original posts from a 30-day window, last computed on August 25, 2026.
Engagement
A typical post picks up 145 interactions against 672K followers, an engagement rate of 0.022%. Measured over 52 original posts, its engagement rate beats 45% of 3,829 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 31K times each, and 0.469% of those impressions turn into an interaction. That is about 4.60% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.8 posts a day over the last 30 days, though only 30% of days saw any activity at all. Most posts go out around 07:00 UTC, and Tuesday is the busiest day of the week. Of the 52 posts sampled, 100% carry an image or video and 100% link out. The account's strongest tracked post pulled 8.3K interactions, about 57x its own typical post.
Measured over 52 original posts from a 30-day window, last computed on August 25, 2026.
Compared with accounts its own size
Telegraph Football's engagement rate beats 45% of the tracked X accounts closest to it in follower count (3,829 accounts, accounts of similar size (decile 8 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 33% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.022%, Telegraph Football sits above the 25th percentile of the 37,071 accounts in this comparison. That places it in the below the median band, which runs 0.012% to 0.08%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.435% |
| 90th percentile | 2.10% |
| 99th percentile | 158.3% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 07:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 51K |
| 01:00 UTC | -2% | 52K |
| 02:00 UTC | -3% | 51K |
| 03:00 UTC | -4% | 54K |
| 04:00 UTC | -6% | 44K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 49K |
| 07:00 UTC | -5% | 53K |
| 08:00 UTC | -4% | 61K |
| 09:00 UTC | -3% | 71K |
| 10:00 UTC | -2% | 73K |
| 11:00 UTC | -3% | 80K |
| 12:00 UTC | -2% | 88K |
| 13:00 UTC | -2% | 96K |
| 14:00 UTC | -4% | 99K |
| 15:00 UTC | -2% | 103K |
| 16:00 UTC | -3% | 100K |
| 17:00 UTC | -2% | 92K |
| 18:00 UTC | -1% | 86K |
| 19:00 UTC | -2% | 81K |
| 20:00 UTC | -1% | 75K |
| 21:00 UTC | -1% | 67K |
| 22:00 UTC | -1% | 58K |
| 23:00 UTC | -1% | 52K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 234K |
| Monday | 0% | 294K |
| Tuesday | -3% | 288K |
| Wednesday | -1% | 253K |
| Thursday | -2% | 247K |
| Friday | -3% | 256K |
| Saturday | +3% | 230K |
Best tweets
- Aug 18, 202657x their median
Brentford’s Kevin Schade and Vitaly Janelt were the two players who fought off a drunk man who racially abused a security guard, it can now be revealed. Telegraph Sport reported in March that two Brentford footballers had intervened after seeing the incident in Richmond while travelling home from a match against Leeds United. 🔗 https://t.co/4xDJyUFEIn
- Aug 25, 202610x their median
Paul Scholes has told Bruno Fernandes to “keep your mouth shut” after the Manchester United captain attacked his own side’s display in their defeat at Hull City. Fernandes accused United of making the “same mistakes as we did last season” away from home after they opened the campaign with a shock 2-0 defeat at the MKM Stadium @ben_rumsby reports ⤵️ https://t.co/69r5AVdHx4
- Aug 17, 20269.5x their median
Galatasaray are prepared to double Bruno Fernandes’s wages in a bid to lure the Portugal midfielder away from Manchester United. The proposed packaged is worth €50m (£42.8m) including add-ons. @TelegraphDucker explains the bid ⤵️ https://t.co/1rKrPl0sL9 https://t.co/ZnFG1F1rlr
- Aug 21, 20268.5x their median
“Since the turn of the century, Everton are the only club currently in the top four divisions of English football who have neither experienced the exhilaration of winning a trophy nor had the rush of securing a promotion” Just over three decades on from Everton’s last silverware-winning season, fans feel that the club has stagnated. @DKingTelegraph explores what needs to change in Merseyside to bring back the spark ⬇️ https://t.co/951nxnkDzT
- Aug 21, 20266.5x their median
After an injury-hit season, a World Cup run with Norway and a summer spent away from the pressures of football, Martin Odegaard appears to have rediscovered his spark. And if the Norwegian can stay fit, Arsenal may have found the answer to last season’s attacking struggles. Read the full analysis from @SamJDean ⤵️ https://t.co/gYCsCy3MA1
- Aug 20, 20266.0x their median
Mikel Arteta wants Arsenal to embrace the pressure of being champions, insisting he would rather have a target on his team’s back than be chasing. 🔗:https://t.co/ZbUmx1ouKj https://t.co/xI9RFQOSCi
- Aug 21, 20264.6x their median
“Wirtz simply must perform to the standard of a top-class Liverpool player.” The £115m signing endured a difficult first season at Anfield. Now, Jamie Carragher says he may have only a few weeks to prove he can become the game-changer Liverpool expected. Read @Carra23's full column below 👇 https://t.co/jRm9nbYQo9
- Aug 19, 20264.0x their median
Telegraph Sport understands Arsenal are working on transfers for both James Scanlon, a 19-year-old winger, and 20-year-old defender Habeeb Ogunneye from Manchester United @SamJDean has the details ⤵️ https://t.co/D5FfhgT739 https://t.co/SUncOecXmi
- Aug 21, 20263.8x their median
Chelsea are braced for an approach for striker Nicolas Jackson from Aston Villa before the transfer window shuts. The Midlands club are expected to make an offer to reunite their manager with his former Villarreal striker. @Matt_Law_DT has more ⤵️ https://t.co/uAU37UYxCw https://t.co/tv7ZnLO6N5
- Aug 18, 20262.9x their median
Paul Scholes, the former Manchester United footballer, has been banned from driving for six months after racking up two driving convictions in the space of two days. The former midfielder, 51, was caught speeding in a Range Rover in March while on a late-night drive through Cleckheaton in West Yorkshire⤵️ https://t.co/Cxi0qMMYSe
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 145 interactions against 672K followers, an engagement rate of 0.022%. Measured over 52 original posts, its engagement rate beats 45% of 3,829 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 31K times each, and 0.469% of those impressions turn into an interaction. That is about 4.60% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.8 posts a day over the last 30 days, though only 30% of days saw any activity at all. Most posts go out around 07:00 UTC, and Tuesday is the busiest day of the week. Of the 52 posts sampled, 100% carry an image or video and 100% link out. The account's strongest tracked post pulled 8.3K interactions, about 57x its own typical post.
- What is Telegraph Football's engagement rate on X?
- Telegraph Football (@TeleFootball) has an engagement rate of 0.022%, based on the median interactions across 52 original posts from the last 30 days against 671,751 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.022%, Telegraph Football sits above the 25th percentile of the 37,071 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @TeleFootball have real engagement?
- Its engagement rate beats 45% of the tracked X accounts closest to it in follower count (3,829 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @TeleFootball post?
- Most posts go out around 07:00 UTC, and Tuesday is its busiest day, at roughly 1.77 posts per day across the measured window.