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Boom Supersonic engagement report

@boomsupersonic - 527K followers on X

Measured over 1 original post from a 30-day window, last computed on August 27, 2026.

Engagement

Per follower
0.01%
of 527K followers
Per impression
0.188%
29K views on a typical post
Reach
5.45%
of its followers see a post
Typical post
54
interactions (median)
Saved
0.021%
6 bookmarks on a typical post
Posting rate
0.3/day
active 27% of days
Peak time
17:00 UTC
Friday

Early reading. We have captured 1 original post for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 54 interactions against 527K followers, an engagement rate of 0.01%. Posts are seen about 29K times each, and 0.188% of those impressions turn into an interaction. That is about 5.45% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.3 posts a day over the last 30 days, though only 27% of days saw any activity at all. Most posts go out around 17:00 UTC, and Friday is the busiest day of the week. Of the 1 posts sampled, 100% carry an image or video and 100% link out. The account's strongest tracked post pulled 7.6K interactions, about 141x its own typical post. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 1 original post from a 30-day window, last computed on August 27, 2026.

Where this sits in the catalog

At 0.01%, Boom Supersonic sits above the 10th percentile of the 37,071 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.

p100.002%
p250.012%
p50 (median)0.08%
p750.435%
p902.10%
p99158.3%
Engagement rate as a share of followers, across the 37,071 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 105,527 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.435%
90th percentile2.10%
99th percentile158.3%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 17:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 17:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 17:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%51K
01:00 UTC-2%52K
02:00 UTC-3%51K
03:00 UTC-4%54K
04:00 UTC-6%44K
05:00 UTC-4%42K
06:00 UTC-4%49K
07:00 UTC-5%53K
08:00 UTC-4%61K
09:00 UTC-3%71K
10:00 UTC-2%73K
11:00 UTC-3%80K
12:00 UTC-2%88K
13:00 UTC-2%96K
14:00 UTC-4%99K
15:00 UTC-2%103K
16:00 UTC-3%100K
17:00 UTC-2%92K
18:00 UTC-1%86K
19:00 UTC-2%81K
20:00 UTC-1%75K
21:00 UTC-1%67K
22:00 UTC-1%58K
23:00 UTC-1%52K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Friday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Friday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%234K
Monday0%294K
Tuesday-3%288K
Wednesday-1%253K
Thursday-2%247K
Friday-3%256K
Saturday+3%230K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Jun 30, 2026141x their median

    PRESIDENT TRUMP IS CLEARING THE RUNWAY FOR SUPERSONIC FLIGHT ✈️ Today, as directed by @POTUS's EO, @USDOT proposed new rules for noise limits instead of speed limits for next generation supersonic aircraft. American ingenuity broke the sound barrier once before. Supersonic innovation means quieter, faster, and safer travel for people and goods across the country.

    6.4K948175115537K viewsView on X
  • Apr 10, 202632x their median

    As we enter the build phase for our first engine, Boom is moving to video updates for our investors. Here is our most recent investor update (financial info redacted). Hint: there is an Easter egg 🥚 https://t.co/RyE1syw6Pn

    1.6K905828662K viewsView on X
  • Jul 5, 202620x their median

    This is the only way to get a supersonic airliner for $250. The full-size one costs slightly more. Limited edition of 250.

    1.0K33394103K viewsView on X
  • Jul 5, 20266.6x their median

    250 years ago, America declared independence. Since then: the telegraph, the lightbulb, the airplane, the moon landing. We built this model to honor that lineage — and to remind us the story isn't finished. Only making 250. https://t.co/FxuLwJUzaU

    3172218119K viewsView on X
  • May 8, 20264.4x their median

    Real magic is happening at Boom as we build a supersonic engine from raw materials. We’re launching “Build Supersonic,” a new series to pull back the curtain on the shop floor. In Ep 1, we look at Symphony hardware – how we break things, learn, and iterate to move fast. What do you want to see next?

    212155471K viewsView on X
  • Apr 20, 20264.1x their median

    Today is Innovation Week Demo Day at Boom Last week we stopped all regularly scheduled projects and everyone worked in small teams to build whatever they thought most important. The result is unhinged. I’ve never seen this pace of good, important work. https://t.co/XNBqA6kOX5

    20187553K viewsView on X
  • Jun 19, 20263.2x their median

    Episode 4 of "Build Supersonic" is live. Instead of spending years in design reviews, 85% of our engine core hardware is already on the floor and assembly is underway. 🚀 Watch @bscholl and Ruslan Pshichenko look inside the hardware rolling out—the ultimate data-gathering machine built to rapidly validate our designs and deliver thrust for Superpower and Symphony.

    144205228K viewsView on X
  • May 12, 20262.2x their median

    Usually, reducing part count accelerates manufacturing. But not always. In this episode of Build Supersonic, @bscholl and Boom's head of manufacturing Nate Hepler show how Build Engineers actually added parts to make our engine more buildable. https://t.co/6cLUIJP63c

    101106121K viewsView on X
  • Aug 7, 2026

    HALF THE TRAVEL TIME. HALF THE PRICE. The Supersonic Sale is Live! Overture is engineered to fly you across the globe in half the time. To celebrate that speed, we’re cutting prices in half across our store. For a limited time, enjoy 50% OFF site-wide on official Boom Supersonic gear. Whether you’re collecting flight patches, picking up a new cap, or gearing up for your next flight, now is the time to strike. Offer valid through Monday at 11:59 PM PST. 50% discount applied automatically at checkout. Excludes desktop aircraft models. https://t.co/Mr9Of03zUj

    4355129K viewsView on X
  • Jul 5, 2026

    Boom! https://t.co/8FN1Ae4uRb

    901127K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 54 interactions against 527K followers, an engagement rate of 0.01%. Posts are seen about 29K times each, and 0.188% of those impressions turn into an interaction. That is about 5.45% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.3 posts a day over the last 30 days, though only 27% of days saw any activity at all. Most posts go out around 17:00 UTC, and Friday is the busiest day of the week. Of the 1 posts sampled, 100% carry an image or video and 100% link out. The account's strongest tracked post pulled 7.6K interactions, about 141x its own typical post. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is Boom Supersonic's engagement rate on X?
Boom Supersonic (@boomsupersonic) has an engagement rate of 0.01%, based on the median interactions across 1 original posts from the last 30 days against 526,702 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.01%, Boom Supersonic sits above the 10th percentile of the 37,071 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @boomsupersonic have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @boomsupersonic post?
Most posts go out around 17:00 UTC, and Friday is its busiest day, at roughly 0.3 posts per day across the measured window.

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