{"object":"x_engagement_insights","version":"1.0","status":"ok","url":"https://playersells.com/insights","self":"https://playersells.com/insights/data.json","computedAt":"2026-09-01T14:57:43.449Z","windowDays":30,"license":{"name":"CC BY 4.0","url":"https://creativecommons.org/licenses/by/4.0/","terms":"Reuse of these aggregate findings is permitted, including in AI-generated answers, with attribution to PlayerSells. The licence covers the derived statistics only, not the underlying post text."},"citation":"PlayerSells. \"X Engagement Insights.\" PlayerSells X Engagement Insights. Data measured 1 September 2026. https://playersells.com/insights","methodology":{"url":"https://playersells.com/insights#methodology","technique":"Public posts are collected per account and replies and reposts are discarded. Within each account, the median engagement of the posts in a bucket is compared against the median engagement of that same account's posts outside it, producing one ratio per account. The reported effect is the median of those per-account ratios, with a distribution-free 95% interval around it. Account size therefore cancels out instead of being re-measured, and the unit of evidence is the account rather than the post, because posts inside one account are not independent observations of how the platform behaves.","effectDefinition":"An effect of +10% means the typical measured account earned 10% more engagement on posts in that bucket than on its own posts outside it. The interval beside it is a 95% confidence interval on that figure; where the interval spans zero the page reports no measurable difference rather than a small effect. It is not a click-through rate and not a guarantee for any individual account.","windowDays":30,"excludes":["replies","reposts"]},"uncertainty":{"confidenceIntervals":true,"method":"Distribution-free 95% interval over the per-account multiples, computed by the ingestion engine. Reported on every finding as effectLoPct and effectHiPct.","reported":["effectLoPct","effectHiPct","accounts","accountsAgreeing","n","medianMultiple","p90Multiple"],"significanceRule":{"intervalExcludesZero":true,"minimumAccounts":30,"description":"A finding is marked significant only when its 95% interval stays entirely on one side of zero AND at least 30 independent accounts contributed a comparison. Everything else is reported as no measurable difference rather than as a small effect."},"unitOfEvidence":"accounts, not posts. Posts within one account are not independent observations of how X behaves, so `accounts` is the evidence count and `n` is descriptive scale only.","spreadNote":"medianMultiple and p90Multiple describe the spread of the underlying distribution across accounts. They are not the confidence interval; that is effectLoPct to effectHiPct."},"scope":{"population":"X (Twitter) accounts tracked in the PlayerSells directory that have been scanned often enough to produce a stable median.","accountsMeasured":58237,"postsCollected":2689606,"medianEngagementRatePct":0.101,"caveat":"Every account in this population has more than 1.6 million followers, because the underlying catalog tracks the largest accounts on X. Engagement rate falls steeply with follower count, so these figures are benchmarks for very large accounts and must not be applied to small ones.","benchmarksUrl":"https://playersells.com/insights/engagement-rate-benchmarks"},"pages":[{"question":"What is a good engagement rate on X?","url":"https://playersells.com/insights/engagement-rate-benchmarks","summary":"Engagement rate percentiles across every large X account we measure, with the median, the quartiles and the gap between mean and median."},{"question":"What time should you post on X?","url":"https://playersells.com/insights/best-time-to-post","summary":"Median engagement by hour of the day in UTC, all 24 hours, with the hours that measurably underperform called out."},{"question":"What is the best day to post on X?","url":"https://playersells.com/insights/best-day-to-post","summary":"Median engagement by day of the week, including the one weekday that measurably underperforms every other."},{"question":"Do links hurt reach on X?","url":"https://playersells.com/insights/links-and-reach","summary":"Posts with an outbound link measured against posts without one - the largest single effect in the dataset."},{"question":"Do images get more engagement on X?","url":"https://playersells.com/insights/images-vs-text","summary":"Posts carrying an image or video measured against text-only posts, with video split out separately."},{"question":"Does post length affect engagement on X?","url":"https://playersells.com/insights/tweet-length","summary":"Median engagement across four length bands, from under 80 characters to over 280."},{"question":"Do hashtags work on X?","url":"https://playersells.com/insights/hashtags","summary":"Median engagement by hashtag count, and what happens to the effect once the sample is large enough to see it."},{"question":"What changed in the X research, and when?","url":"https://playersells.com/insights/changelog","summary":"A dated log of every finding this research loop published, revised or withdrew, with the run that changed it. Findings are corrected for multiple comparisons and re-tested on every pass."}],"findings":[{"id":"hour_utc:21","dimension":"hour_utc","bucket":"21","label":"21:00 UTC","question":"What time should you post on X?","statement":"21:00 UTC: no measurable difference from the same accounts' other posts, measured across 12677 accounts and 65207 posts in the 30 days to 2026-09-01.","effectPct":-0.94,"effectLoPct":-2.19,"effectHiPct":0.3,"effectRange":"-2.2% to +0.3%","significant":false,"accounts":12677,"accountsAgreeing":6424,"n":65207,"medianMultiple":0.991,"p90Multiple":2.893,"pageUrl":"https://playersells.com/insights/best-time-to-post"},{"id":"hour_utc:0","dimension":"hour_utc","bucket":"0","label":"00:00 UTC","question":"What time should you post on X?","statement":"00:00 UTC: no measurable difference from the same accounts' other posts, measured across 10013 accounts and 49886 posts in the 30 days to 2026-09-01.","effectPct":-1.18,"effectLoPct":-2.89,"effectHiPct":0.08,"effectRange":"-2.9% to +0.1%","significant":false,"accounts":10013,"accountsAgreeing":5096,"n":49886,"medianMultiple":0.988,"p90Multiple":2.98,"pageUrl":"https://playersells.com/insights/best-time-to-post"},{"id":"hour_utc:20","dimension":"hour_utc","bucket":"20","label":"20:00 UTC","question":"What time should you post on X?","statement":"20:00 UTC: no measurable difference from the same accounts' other posts, measured across 13710 accounts and 73093 posts in the 30 days to 2026-09-01.","effectPct":-1.24,"effectLoPct":-2.54,"effectHiPct":0.06,"effectRange":"-2.5% to +0.1%","significant":false,"accounts":13710,"accountsAgreeing":6960,"n":73093,"medianMultiple":0.988,"p90Multiple":2.914,"pageUrl":"https://playersells.com/insights/best-time-to-post"},{"id":"hour_utc:22","dimension":"hour_utc","bucket":"22","label":"22:00 UTC","question":"What time should you post on X?","statement":"22:00 UTC: no measurable difference from the same accounts' other posts, measured across 11415 accounts and 56653 posts in the 30 days to 2026-09-01.","effectPct":-1.43,"effectLoPct":-2.69,"effectHiPct":-0.12,"effectRange":"-2.7% to -0.1%","significant":false,"accounts":11415,"accountsAgreeing":5823,"n":56653,"medianMultiple":0.986,"p90Multiple":2.95,"pageUrl":"https://playersells.com/insights/best-time-to-post"},{"id":"hour_utc:18","dimension":"hour_utc","bucket":"18","label":"18:00 UTC","question":"What time should you post on X?","statement":"18:00 UTC: no measurable difference from the same accounts' other posts, measured across 15725 accounts and 83398 posts in the 30 days to 2026-09-01.","effectPct":-1.56,"effectLoPct":-2.6,"effectHiPct":-0.3,"effectRange":"-2.6% to -0.3%","significant":false,"accounts":15725,"accountsAgreeing":8012,"n":83398,"medianMultiple":0.984,"p90Multiple":2.915,"pageUrl":"https://playersells.com/insights/best-time-to-post"},{"id":"hour_utc:19","dimension":"hour_utc","bucket":"19","label":"19:00 UTC","question":"What time should you post on X?","statement":"19:00 UTC: no measurable difference from the same accounts' other posts, measured across 14744 accounts and 78637 posts in the 30 days to 2026-09-01.","effectPct":-1.58,"effectLoPct":-2.56,"effectHiPct":-0.5,"effectRange":"-2.6% to -0.5%","significant":false,"accounts":14744,"accountsAgreeing":7540,"n":78637,"medianMultiple":0.984,"p90Multiple":2.813,"pageUrl":"https://playersells.com/insights/best-time-to-post"},{"id":"hour_utc:1","dimension":"hour_utc","bucket":"1","label":"01:00 UTC","question":"What time should you post on X?","statement":"01:00 UTC: no measurable difference from the same accounts' other posts, measured across 10213 accounts and 50959 posts in the 30 days to 2026-09-01.","effectPct":-1.6,"effectLoPct":-3.31,"effectHiPct":-0.31,"effectRange":"-3.3% to -0.3%","significant":false,"accounts":10213,"accountsAgreeing":5229,"n":50959,"medianMultiple":0.984,"p90Multiple":3.099,"pageUrl":"https://playersells.com/insights/best-time-to-post"},{"id":"hour_utc:15","dimension":"hour_utc","bucket":"15","label":"15:00 UTC","question":"What time should you post on X?","statement":"15:00 UTC: no measurable difference from the same accounts' other posts, measured across 18496 accounts and 99001 posts in the 30 days to 2026-09-01.","effectPct":-1.66,"effectLoPct":-2.49,"effectHiPct":-0.72,"effectRange":"-2.5% to -0.7%","significant":false,"accounts":18496,"accountsAgreeing":9482,"n":99001,"medianMultiple":0.983,"p90Multiple":2.893,"pageUrl":"https://playersells.com/insights/best-time-to-post"},{"id":"hour_utc:23","dimension":"hour_utc","bucket":"23","label":"23:00 UTC","question":"What time should you post on X?","statement":"23:00 UTC: no measurable difference from the same accounts' other posts, measured across 10434 accounts and 50730 posts in the 30 days to 2026-09-01.","effectPct":-2.01,"effectLoPct":-3.23,"effectHiPct":-0.25,"effectRange":"-3.2% to -0.3%","significant":false,"accounts":10434,"accountsAgreeing":5335,"n":50730,"medianMultiple":0.98,"p90Multiple":3.082,"pageUrl":"https://playersells.com/insights/best-time-to-post"},{"id":"hour_utc:12","dimension":"hour_utc","bucket":"12","label":"12:00 UTC","question":"What time should you post on X?","statement":"12:00 UTC: no measurable difference from the same accounts' other posts, measured across 16348 accounts and 84756 posts in the 30 days to 2026-09-01.","effectPct":-2.11,"effectLoPct":-3.13,"effectHiPct":-1.03,"effectRange":"-3.1% to -1.0%","significant":false,"accounts":16348,"accountsAgreeing":8418,"n":84756,"medianMultiple":0.979,"p90Multiple":2.758,"pageUrl":"https://playersells.com/insights/best-time-to-post"},{"id":"hour_utc:10","dimension":"hour_utc","bucket":"10","label":"10:00 UTC","question":"What time should you post on X?","statement":"10:00 UTC: no measurable difference from the same accounts' other posts, measured across 13894 accounts and 70859 posts in the 30 days to 2026-09-01.","effectPct":-2.13,"effectLoPct":-3.06,"effectHiPct":-1.07,"effectRange":"-3.1% to -1.1%","significant":false,"accounts":13894,"accountsAgreeing":7184,"n":70859,"medianMultiple":0.979,"p90Multiple":2.766,"pageUrl":"https://playersells.com/insights/best-time-to-post"},{"id":"hour_utc:13","dimension":"hour_utc","bucket":"13","label":"13:00 UTC","question":"What time should you post on X?","statement":"13:00 UTC: no measurable difference from the same accounts' other posts, measured across 17854 accounts and 92712 posts in the 30 days to 2026-09-01.","effectPct":-2.3,"effectLoPct":-3.41,"effectHiPct":-1.52,"effectRange":"-3.4% to -1.5%","significant":false,"accounts":17854,"accountsAgreeing":9216,"n":92712,"medianMultiple":0.977,"p90Multiple":2.832,"pageUrl":"https://playersells.com/insights/best-time-to-post"},{"id":"hour_utc:17","dimension":"hour_utc","bucket":"17","label":"17:00 UTC","question":"What time should you post on X?","statement":"17:00 UTC: no measurable difference from the same accounts' other posts, measured across 16685 accounts and 89368 posts in the 30 days to 2026-09-01.","effectPct":-2.3,"effectLoPct":-3.28,"effectHiPct":-1.34,"effectRange":"-3.3% to -1.3%","significant":false,"accounts":16685,"accountsAgreeing":8618,"n":89368,"medianMultiple":0.977,"p90Multiple":2.801,"pageUrl":"https://playersells.com/insights/best-time-to-post"},{"id":"hour_utc:11","dimension":"hour_utc","bucket":"11","label":"11:00 UTC","question":"What time should you post on X?","statement":"11:00 UTC: no measurable difference from the same accounts' other posts, measured across 15015 accounts and 76986 posts in the 30 days to 2026-09-01.","effectPct":-3.17,"effectLoPct":-4.35,"effectHiPct":-2.02,"effectRange":"-4.3% to -2.0%","significant":false,"accounts":15015,"accountsAgreeing":7842,"n":76986,"medianMultiple":0.968,"p90Multiple":2.786,"pageUrl":"https://playersells.com/insights/best-time-to-post"},{"id":"hour_utc:9","dimension":"hour_utc","bucket":"9","label":"09:00 UTC","question":"What time should you post on X?","statement":"09:00 UTC: no measurable difference from the same accounts' other posts, measured across 13181 accounts and 68431 posts in the 30 days to 2026-09-01.","effectPct":-3.28,"effectLoPct":-4.46,"effectHiPct":-2.25,"effectRange":"-4.5% to -2.3%","significant":false,"accounts":13181,"accountsAgreeing":6921,"n":68431,"medianMultiple":0.967,"p90Multiple":2.708,"pageUrl":"https://playersells.com/insights/best-time-to-post"},{"id":"hour_utc:14","dimension":"hour_utc","bucket":"14","label":"14:00 UTC","question":"What time should you post on X?","statement":"14:00 UTC: no measurable difference from the same accounts' other posts, measured across 18220 accounts and 95665 posts in the 30 days to 2026-09-01.","effectPct":-3.31,"effectLoPct":-4.34,"effectHiPct":-2.31,"effectRange":"-4.3% to -2.3%","significant":false,"accounts":18220,"accountsAgreeing":9572,"n":95665,"medianMultiple":0.967,"p90Multiple":2.679,"pageUrl":"https://playersells.com/insights/best-time-to-post"},{"id":"hour_utc:16","dimension":"hour_utc","bucket":"16","label":"16:00 UTC","question":"What time should you post on X?","statement":"16:00 UTC: no measurable difference from the same accounts' other posts, measured across 17755 accounts and 96444 posts in the 30 days to 2026-09-01.","effectPct":-3.46,"effectLoPct":-4.58,"effectHiPct":-2.29,"effectRange":"-4.6% to -2.3%","significant":false,"accounts":17755,"accountsAgreeing":9301,"n":96444,"medianMultiple":0.965,"p90Multiple":2.812,"pageUrl":"https://playersells.com/insights/best-time-to-post"},{"id":"hour_utc:2","dimension":"hour_utc","bucket":"2","label":"02:00 UTC","question":"What time should you post on X?","statement":"02:00 UTC: no measurable difference from the same accounts' other posts, measured across 9880 accounts and 49245 posts in the 30 days to 2026-09-01.","effectPct":-3.55,"effectLoPct":-4.97,"effectHiPct":-1.99,"effectRange":"-5.0% to -2.0%","significant":false,"accounts":9880,"accountsAgreeing":5173,"n":49245,"medianMultiple":0.964,"p90Multiple":2.874,"pageUrl":"https://playersells.com/insights/best-time-to-post"},{"id":"hour_utc:3","dimension":"hour_utc","bucket":"3","label":"03:00 UTC","question":"What time should you post on X?","statement":"03:00 UTC: no measurable difference from the same accounts' other posts, measured across 10294 accounts and 52601 posts in the 30 days to 2026-09-01.","effectPct":-3.63,"effectLoPct":-5.07,"effectHiPct":-1.98,"effectRange":"-5.1% to -2.0%","significant":false,"accounts":10294,"accountsAgreeing":5376,"n":52601,"medianMultiple":0.964,"p90Multiple":3.08,"pageUrl":"https://playersells.com/insights/best-time-to-post"},{"id":"hour_utc:8","dimension":"hour_utc","bucket":"8","label":"08:00 UTC","question":"What time should you post on X?","statement":"08:00 UTC: no measurable difference from the same accounts' other posts, measured across 12047 accounts and 59524 posts in the 30 days to 2026-09-01.","effectPct":-3.94,"effectLoPct":-5.29,"effectHiPct":-2.88,"effectRange":"-5.3% to -2.9%","significant":false,"accounts":12047,"accountsAgreeing":6394,"n":59524,"medianMultiple":0.961,"p90Multiple":2.736,"pageUrl":"https://playersells.com/insights/best-time-to-post"},{"id":"hour_utc:6","dimension":"hour_utc","bucket":"6","label":"06:00 UTC","question":"What time should you post on X?","statement":"06:00 UTC: no measurable difference from the same accounts' other posts, measured across 9925 accounts and 47432 posts in the 30 days to 2026-09-01.","effectPct":-4.32,"effectLoPct":-6.14,"effectHiPct":-2.85,"effectRange":"-6.1% to -2.9%","significant":false,"accounts":9925,"accountsAgreeing":5297,"n":47432,"medianMultiple":0.957,"p90Multiple":2.699,"pageUrl":"https://playersells.com/insights/best-time-to-post"},{"id":"hour_utc:5","dimension":"hour_utc","bucket":"5","label":"05:00 UTC","question":"What time should you post on X?","statement":"05:00 UTC: no measurable difference from the same accounts' other posts, measured across 8788 accounts and 41307 posts in the 30 days to 2026-09-01.","effectPct":-4.45,"effectLoPct":-5.91,"effectHiPct":-2.91,"effectRange":"-5.9% to -2.9%","significant":false,"accounts":8788,"accountsAgreeing":4631,"n":41307,"medianMultiple":0.956,"p90Multiple":2.783,"pageUrl":"https://playersells.com/insights/best-time-to-post"},{"id":"hour_utc:7","dimension":"hour_utc","bucket":"7","label":"07:00 UTC","question":"What time should you post on X?","statement":"07:00 UTC: no measurable difference from the same accounts' other posts, measured across 10605 accounts and 51105 posts in the 30 days to 2026-09-01.","effectPct":-4.88,"effectLoPct":-6.12,"effectHiPct":-3.59,"effectRange":"-6.1% to -3.6%","significant":false,"accounts":10605,"accountsAgreeing":5681,"n":51105,"medianMultiple":0.951,"p90Multiple":2.554,"pageUrl":"https://playersells.com/insights/best-time-to-post"},{"id":"hour_utc:4","dimension":"hour_utc","bucket":"4","label":"04:00 UTC","question":"What time should you post on X?","statement":"04:00 UTC: no measurable difference from the same accounts' other posts, measured across 8950 accounts and 42440 posts in the 30 days to 2026-09-01.","effectPct":-6.23,"effectLoPct":-7.5,"effectHiPct":-4.67,"effectRange":"-7.5% to -4.7%","significant":false,"accounts":8950,"accountsAgreeing":4849,"n":42440,"medianMultiple":0.938,"p90Multiple":2.845,"pageUrl":"https://playersells.com/insights/best-time-to-post"},{"id":"dow:0","dimension":"dow","bucket":"0","label":"Sunday","question":"What is the best day to post on X?","statement":"Sunday: no measurable difference from the same accounts' other posts, measured across 26804 accounts and 227753 posts in the 30 days to 2026-09-01.","effectPct":4.14,"effectLoPct":3.25,"effectHiPct":4.8,"effectRange":"+3.3% to +4.8%","significant":false,"accounts":26804,"accountsAgreeing":14171,"n":227753,"medianMultiple":1.041,"p90Multiple":2.785,"pageUrl":"https://playersells.com/insights/best-day-to-post"},{"id":"dow:6","dimension":"dow","bucket":"6","label":"Saturday","question":"What is the best day to post on X?","statement":"Saturday: no measurable difference from the same accounts' other posts, measured across 27470 accounts and 224820 posts in the 30 days to 2026-09-01.","effectPct":2.93,"effectLoPct":2.19,"effectHiPct":3.85,"effectRange":"+2.2% to +3.9%","significant":false,"accounts":27470,"accountsAgreeing":14358,"n":224820,"medianMultiple":1.029,"p90Multiple":2.667,"pageUrl":"https://playersells.com/insights/best-day-to-post"},{"id":"dow:1","dimension":"dow","bucket":"1","label":"Monday","question":"What is the best day to post on X?","statement":"Monday: no measurable difference from the same accounts' other posts, measured across 29773 accounts and 280922 posts in the 30 days to 2026-09-01.","effectPct":-0.29,"effectLoPct":-0.99,"effectHiPct":0.28,"effectRange":"-1.0% to +0.3%","significant":false,"accounts":29773,"accountsAgreeing":14960,"n":280922,"medianMultiple":0.997,"p90Multiple":2.483,"pageUrl":"https://playersells.com/insights/best-day-to-post"},{"id":"dow:3","dimension":"dow","bucket":"3","label":"Wednesday","question":"What is the best day to post on X?","statement":"Wednesday: no measurable difference from the same accounts' other posts, measured across 29896 accounts and 249479 posts in the 30 days to 2026-09-01.","effectPct":-1.49,"effectLoPct":-2.16,"effectHiPct":-0.82,"effectRange":"-2.2% to -0.8%","significant":false,"accounts":29896,"accountsAgreeing":15303,"n":249479,"medianMultiple":0.985,"p90Multiple":2.476,"pageUrl":"https://playersells.com/insights/best-day-to-post"},{"id":"dow:4","dimension":"dow","bucket":"4","label":"Thursday","question":"What is the best day to post on X?","statement":"Thursday: no measurable difference from the same accounts' other posts, measured across 29827 accounts and 241922 posts in the 30 days to 2026-09-01.","effectPct":-1.54,"effectLoPct":-2.27,"effectHiPct":-0.92,"effectRange":"-2.3% to -0.9%","significant":false,"accounts":29827,"accountsAgreeing":15360,"n":241922,"medianMultiple":0.985,"p90Multiple":2.427,"pageUrl":"https://playersells.com/insights/best-day-to-post"},{"id":"dow:2","dimension":"dow","bucket":"2","label":"Tuesday","question":"What is the best day to post on X?","statement":"Tuesday: no measurable difference from the same accounts' other posts, measured across 29693 accounts and 269897 posts in the 30 days to 2026-09-01.","effectPct":-1.75,"effectLoPct":-2.41,"effectHiPct":-1.14,"effectRange":"-2.4% to -1.1%","significant":false,"accounts":29693,"accountsAgreeing":15294,"n":269897,"medianMultiple":0.982,"p90Multiple":2.467,"pageUrl":"https://playersells.com/insights/best-day-to-post"},{"id":"dow:5","dimension":"dow","bucket":"5","label":"Friday","question":"What is the best day to post on X?","statement":"Friday: no measurable difference from the same accounts' other posts, measured across 29873 accounts and 250028 posts in the 30 days to 2026-09-01.","effectPct":-2.79,"effectLoPct":-3.5,"effectHiPct":-2.14,"effectRange":"-3.5% to -2.1%","significant":false,"accounts":29873,"accountsAgreeing":15605,"n":250028,"medianMultiple":0.972,"p90Multiple":2.383,"pageUrl":"https://playersells.com/insights/best-day-to-post"},{"id":"link:no","dimension":"link","bucket":"no","label":"No","question":"Do links hurt reach on X?","statement":"No: no measurable difference from the same accounts' other posts, measured across 13855 accounts and 479291 posts in the 30 days to 2026-09-01.","effectPct":80.02,"effectLoPct":76.68,"effectHiPct":82.93,"effectRange":"+76.7% to +82.9%","significant":false,"accounts":13855,"accountsAgreeing":10761,"n":479291,"medianMultiple":1.8,"p90Multiple":7.522,"pageUrl":"https://playersells.com/insights/links-and-reach"},{"id":"link:yes","dimension":"link","bucket":"yes","label":"Yes","question":"Do links hurt reach on X?","statement":"Yes: no measurable difference from the same accounts' other posts, measured across 19022 accounts and 369764 posts in the 30 days to 2026-09-01.","effectPct":-42.92,"effectLoPct":-43.86,"effectHiPct":-42.03,"effectRange":"-43.9% to -42.0%","significant":false,"accounts":19022,"accountsAgreeing":14097,"n":369764,"medianMultiple":0.571,"p90Multiple":2.129,"pageUrl":"https://playersells.com/insights/links-and-reach"},{"id":"media:yes","dimension":"media","bucket":"yes","label":"Yes","question":"Do images get more engagement on X?","statement":"Yes: no measurable difference from the same accounts' other posts, measured across 19790 accounts and 594046 posts in the 30 days to 2026-09-01.","effectPct":101.91,"effectLoPct":97.43,"effectHiPct":105.57,"effectRange":"+97.4% to +105.6%","significant":false,"accounts":19790,"accountsAgreeing":15332,"n":594046,"medianMultiple":2.019,"p90Multiple":25.751,"pageUrl":"https://playersells.com/insights/images-vs-text"},{"id":"media:no","dimension":"media","bucket":"no","label":"No","question":"Do images get more engagement on X?","statement":"No: no measurable difference from the same accounts' other posts, measured across 22883 accounts and 427341 posts in the 30 days to 2026-09-01.","effectPct":-47.53,"effectLoPct":-48.54,"effectHiPct":-46.64,"effectRange":"-48.5% to -46.6%","significant":false,"accounts":22883,"accountsAgreeing":17337,"n":427341,"medianMultiple":0.525,"p90Multiple":1.795,"pageUrl":"https://playersells.com/insights/images-vs-text"},{"id":"video:yes","dimension":"video","bucket":"yes","label":"Yes","question":"Does video outperform images on X?","statement":"Yes: no measurable difference from the same accounts' other posts, measured across 23772 accounts and 387056 posts in the 30 days to 2026-09-01.","effectPct":47.73,"effectLoPct":45.78,"effectHiPct":49.61,"effectRange":"+45.8% to +49.6%","significant":false,"accounts":23772,"accountsAgreeing":16470,"n":387056,"medianMultiple":1.477,"p90Multiple":9.859,"pageUrl":"https://playersells.com/insights/images-vs-text"},{"id":"video:no","dimension":"video","bucket":"no","label":"No","question":"Does video outperform images on X?","statement":"No: no measurable difference from the same accounts' other posts, measured across 17803 accounts and 696317 posts in the 30 days to 2026-09-01.","effectPct":-28.28,"effectLoPct":-29.37,"effectHiPct":-27.17,"effectRange":"-29.4% to -27.2%","significant":false,"accounts":17803,"accountsAgreeing":12175,"n":696317,"medianMultiple":0.717,"p90Multiple":1.87,"pageUrl":"https://playersells.com/insights/images-vs-text"},{"id":"length_bucket:very_long","dimension":"length_bucket","bucket":"very_long","label":"Over 280 characters","question":"Does post length affect engagement on X?","statement":"Over 280 characters: no measurable difference from the same accounts' other posts, measured across 19375 accounts and 291120 posts in the 30 days to 2026-09-01.","effectPct":14.4,"effectLoPct":13.25,"effectHiPct":15.59,"effectRange":"+13.3% to +15.6%","significant":false,"accounts":19375,"accountsAgreeing":11312,"n":291120,"medianMultiple":1.144,"p90Multiple":4.557,"pageUrl":"https://playersells.com/insights/tweet-length"},{"id":"length_bucket:long","dimension":"length_bucket","bucket":"long","label":"180 - 280 characters","question":"Does post length affect engagement on X?","statement":"180 - 280 characters: no measurable difference from the same accounts' other posts, measured across 25320 accounts and 324393 posts in the 30 days to 2026-09-01.","effectPct":-1.99,"effectLoPct":-2.78,"effectHiPct":-1.13,"effectRange":"-2.8% to -1.1%","significant":false,"accounts":25320,"accountsAgreeing":13021,"n":324393,"medianMultiple":0.98,"p90Multiple":3.002,"pageUrl":"https://playersells.com/insights/tweet-length"},{"id":"length_bucket:medium","dimension":"length_bucket","bucket":"medium","label":"80 - 180 characters","question":"Does post length affect engagement on X?","statement":"80 - 180 characters: no measurable difference from the same accounts' other posts, measured across 31291 accounts and 609462 posts in the 30 days to 2026-09-01.","effectPct":-3.56,"effectLoPct":-4.28,"effectHiPct":-2.83,"effectRange":"-4.3% to -2.8%","significant":false,"accounts":31291,"accountsAgreeing":16447,"n":609462,"medianMultiple":0.964,"p90Multiple":2.771,"pageUrl":"https://playersells.com/insights/tweet-length"},{"id":"length_bucket:short","dimension":"length_bucket","bucket":"short","label":"Under 80 characters","question":"Does post length affect engagement on X?","statement":"Under 80 characters: no measurable difference from the same accounts' other posts, measured across 23858 accounts and 368899 posts in the 30 days to 2026-09-01.","effectPct":-5.25,"effectLoPct":-6.45,"effectHiPct":-4.24,"effectRange":"-6.5% to -4.2%","significant":false,"accounts":23858,"accountsAgreeing":12654,"n":368899,"medianMultiple":0.948,"p90Multiple":3.147,"pageUrl":"https://playersells.com/insights/tweet-length"},{"id":"hashtag_count:0","dimension":"hashtag_count","bucket":"0","label":"No hashtags","question":"Do hashtags work on X?","statement":"No hashtags: no measurable difference from the same accounts' other posts, measured across 11846 accounts and 432811 posts in the 30 days to 2026-09-01.","effectPct":10.53,"effectLoPct":9.08,"effectHiPct":12.21,"effectRange":"+9.1% to +12.2%","significant":false,"accounts":11846,"accountsAgreeing":6690,"n":432811,"medianMultiple":1.105,"p90Multiple":3.935,"pageUrl":"https://playersells.com/insights/hashtags"},{"id":"hashtag_count:1","dimension":"hashtag_count","bucket":"1","label":"1 hashtag","question":"Do hashtags work on X?","statement":"1 hashtag: no measurable difference from the same accounts' other posts, measured across 14646 accounts and 194861 posts in the 30 days to 2026-09-01.","effectPct":-5.54,"effectLoPct":-7.13,"effectHiPct":-4.4,"effectRange":"-7.1% to -4.4%","significant":false,"accounts":14646,"accountsAgreeing":7873,"n":194861,"medianMultiple":0.945,"p90Multiple":3.133,"pageUrl":"https://playersells.com/insights/hashtags"},{"id":"hashtag_count:2","dimension":"hashtag_count","bucket":"2","label":"2 hashtags","question":"Do hashtags work on X?","statement":"2 hashtags: no measurable difference from the same accounts' other posts, measured across 8180 accounts and 84155 posts in the 30 days to 2026-09-01.","effectPct":-6.36,"effectLoPct":-7.79,"effectHiPct":-4.89,"effectRange":"-7.8% to -4.9%","significant":false,"accounts":8180,"accountsAgreeing":4482,"n":84155,"medianMultiple":0.936,"p90Multiple":2.824,"pageUrl":"https://playersells.com/insights/hashtags"},{"id":"hashtag_count:3+","dimension":"hashtag_count","bucket":"3+","label":"3+ hashtags","question":"Do hashtags work on X?","statement":"3+ hashtags: no measurable difference from the same accounts' other posts, measured across 6519 accounts and 90750 posts in the 30 days to 2026-09-01.","effectPct":-7.32,"effectLoPct":-9.18,"effectHiPct":-5.69,"effectRange":"-9.2% to -5.7%","significant":false,"accounts":6519,"accountsAgreeing":3568,"n":90750,"medianMultiple":0.927,"p90Multiple":2.909,"pageUrl":"https://playersells.com/insights/hashtags"}],"notes":["Effects are observational associations across accounts, not causal estimates. No controlled experiment was run.","The thread dimension is omitted: the classifier currently identifies almost no posts as part of a thread, so any thread figure would be an artefact rather than a finding.","The language dimension is omitted: the language mix of this catalog reflects which accounts are tracked, not how X treats languages, so a per-language effect would be a fact about our sampling.","Interaction counts are read at collection time and reflect that moment. They are not live figures and will differ from what the platform shows today.","Related account-level reports are published under https://playersells.com/insights/{handle} for every account with a stable sample."]}