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James Charles engagement report

@jamescharles - 6.6M followers on X

Measured over 3 original posts from a 30-day window, last computed on August 31, 2026.

Engagement

Bottom 10% for its size
Per follower
0%
of 6.6M followers
Per impression
0.216%
13K views on a typical post
Reach
0.2%
of its followers see a post
Typical post
29
interactions (median)
Saved
0.015%
2 bookmarks on a typical post
Posting rate
0.27/day
active 17% of days
Peak time
04:00 UTC
Sunday

Early reading. We have captured 3 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 29 interactions against 6.6M followers, an engagement rate of 0%. Measured over 3 original posts, its engagement rate beats 3% of tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 13K times each, and 0.216% of those impressions turn into an interaction. That is about 0.204% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.27 posts a day over the last 30 days, though only 17% of days saw any activity at all. Most posts go out around 04:00 UTC, and Sunday is the busiest day of the week. The account's strongest tracked post pulled 977K interactions, about 33690x its own typical post. Only 3 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 3 original posts from a 30-day window, last computed on August 31, 2026.

Compared with accounts its own size

James Charles's engagement rate beats 3% of the tracked X accounts closest to it in follower count. A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

Where this sits in the catalog

At under 0.001%, James Charles sits below the 10th percentile of the 36,654 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.

p100.002%
p250.012%
p50 (median)0.08%
p750.433%
p902.10%
p99160.5%
Engagement rate as a share of followers, across the 36,654 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 106,977 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.433%
90th percentile2.10%
99th percentile160.5%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 04:00 UTC, and Sunday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 04:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 04:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%51K
01:00 UTC-2%52K
02:00 UTC-3%50K
03:00 UTC-4%53K
04:00 UTC-6%43K
05:00 UTC-4%42K
06:00 UTC-4%48K
07:00 UTC-5%52K
08:00 UTC-4%61K
09:00 UTC-3%70K
10:00 UTC-2%72K
11:00 UTC-3%78K
12:00 UTC-2%86K
13:00 UTC-2%94K
14:00 UTC-4%97K
15:00 UTC-2%101K
16:00 UTC-3%98K
17:00 UTC-2%91K
18:00 UTC-1%85K
19:00 UTC-1%80K
20:00 UTC-1%74K
21:00 UTC-1%66K
22:00 UTC-1%57K
23:00 UTC-2%52K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Sunday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Sunday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+4%231K
Monday0%288K
Tuesday-2%278K
Wednesday-1%251K
Thursday-1%245K
Friday-3%253K
Saturday+3%227K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Jan 25, 202633690x their median

    The killing of Alex Pretti is a heartbreaking tragedy. It should also be a wake-up call to every American, regardless of party, that many of our core values as a nation are increasingly under assault. https://t.co/0JmEsJ1QFW

    793K112K65K7.5K44M viewsView on X
  • Nov 6, 202424197x their median

    you stupid fucks complained about a demented 80 year old man being president for 4 years then elected a demented 78 year old man to be president.

    629K67K5.1K1.1K11M viewsView on X
  • Nov 6, 202418252x their median

    this legit must be how katniss felt when they made her do the hunger games a second time

    475K52K6231.5K11M viewsView on X
  • Nov 4, 202416068x their median

    “Kamala is going to raise taxes” Buddy you make 50k a year, she is NOT talking about you lmao

    430K31K4.0K1.4K13M viewsView on X
  • Sep 12, 202515814x their median

    Not Black. Not Trans. Not Muslim. Not an Immigrant. Not a Democrat. Meet Charlie Kirk assassin Tyler Robinson. A white Christian, Conservative, Republican male with a gun... again. https://t.co/ME3d2HBbZN

    355K65K32K6.5K28M viewsView on X
  • Sep 10, 202510463x their median

    When President Clinton banned assault rifles in 1994, mass shootings dropped by 43%. After Republicans let the ban expire in 2004, they increased by 243% — please don’t tell me bans don’t work, because I don’t want to hear it.

    262K38K2.3K6146.6M viewsView on X
  • Dec 25, 20249969x their median

    How do girls learn how to do makeup? I swear it feels like every girl just magically knows how to do makeup except for me

    257K20K4.3K7.9K8.1M viewsView on X
  • Nov 10, 20259402x their median

    The Supreme Court has rejected a call to overturn same-sex marriage rights in the U.S. https://t.co/lRLbszmdYV

    242K23K1.5K5.7K17M viewsView on X
  • Dec 9, 20248530x their median

    We have Luigi Mangione’s life story in 3 hours after arrest but still zero information about Trump’s fake staged assassination shooter months later.

    223K22K1.4K5284.2M viewsView on X
  • Jun 6, 20258109x their median

    “The girls are fighting, aren't they?” https://t.co/JwxbuHhkMK

    208K23K1.5K2.2K9.0M viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 29 interactions against 6.6M followers, an engagement rate of 0%. Measured over 3 original posts, its engagement rate beats 3% of tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 13K times each, and 0.216% of those impressions turn into an interaction. That is about 0.204% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.27 posts a day over the last 30 days, though only 17% of days saw any activity at all. Most posts go out around 04:00 UTC, and Sunday is the busiest day of the week. The account's strongest tracked post pulled 977K interactions, about 33690x its own typical post. Only 3 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is James Charles's engagement rate on X?
James Charles (@jamescharles) has an engagement rate of 0%, based on the median interactions across 3 original posts from the last 30 days against 6,597,625 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At under 0.001%, James Charles sits below the 10th percentile of the 36,654 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @jamescharles have real engagement?
Its engagement rate beats 3% of the tracked X accounts closest to it in follower count, which puts it in the bottom 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @jamescharles post?
Most posts go out around 04:00 UTC, and Sunday is its busiest day, at roughly 0.27 posts per day across the measured window.

Keep going

James Charles (@jamescharles) Engagement Rate - 0% | PlayerSells