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Porter Airlines engagement report

@porterairlines - 87K followers on X

Measured over 4 original posts from a 30-day window, last computed on August 31, 2026.

Engagement

Per follower
0.032%
of 87K followers
Per impression
0.317%
8.7K views on a typical post
Reach
9.92%
of its followers see a post
Typical post
28
interactions (median)
Saved
0.023%
2 bookmarks on a typical post
Posting rate
0.13/day
active 13% of days
Peak time
18:00 UTC
Sunday

Early reading. We have captured 4 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 28 interactions against 87K followers, an engagement rate of 0.032%. Posts are seen about 8.7K times each, and 0.317% of those impressions turn into an interaction. That is about 9.92% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.13 posts a day over the last 30 days, though only 13% of days saw any activity at all. Most posts go out around 18:00 UTC, and Sunday is the busiest day of the week. Of the 4 posts sampled, 75% carry an image or video and 100% link out. The account's strongest tracked post pulled 919 interactions, about 33x its own typical post. Only 4 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 4 original posts from a 30-day window, last computed on August 31, 2026.

Where this sits in the catalog

At 0.032%, Porter Airlines sits above the 25th percentile of the 37,320 accounts in this comparison. That places it in the below the median band, which runs 0.012% to 0.081%.

p100.002%
p250.012%
p50 (median)0.081%
p750.436%
p902.10%
p99160.1%
Engagement rate as a share of followers, across the 37,320 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 106,750 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.081%
75th percentile0.436%
90th percentile2.10%
99th percentile160.1%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 18:00 UTC, and Sunday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 18:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 18:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%52K
01:00 UTC-2%53K
02:00 UTC-3%51K
03:00 UTC-4%55K
04:00 UTC-6%44K
05:00 UTC-4%43K
06:00 UTC-4%49K
07:00 UTC-5%53K
08:00 UTC-4%62K
09:00 UTC-3%71K
10:00 UTC-2%74K
11:00 UTC-3%80K
12:00 UTC-2%88K
13:00 UTC-2%97K
14:00 UTC-4%100K
15:00 UTC-2%103K
16:00 UTC-3%100K
17:00 UTC-3%93K
18:00 UTC-2%87K
19:00 UTC-2%82K
20:00 UTC-1%76K
21:00 UTC-1%67K
22:00 UTC-1%58K
23:00 UTC-1%52K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Sunday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Sunday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%235K
Monday0%296K
Tuesday-3%292K
Wednesday-1%254K
Thursday-2%248K
Friday-3%256K
Saturday+3%230K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Mar 23, 202633x their median

    The Porter team is profoundly saddened by the news concerning flight AC8646. Our deepest sympathies to our aviation colleagues and the families and loved ones of all those involved.

    879372113K viewsView on X
  • Oct 23, 20257.3x their median

    Hey Air Canada - you just showed up at our birthday party today with no gift (how rude!) and a lot more talk about trying to match what we've been doing for 19 years. No cake for you! https://t.co/XUFlV62x9X

    1622314515K viewsView on X
  • Apr 10, 20246.9x their median

    It has come to our attention that there are fraudulent social media accounts, primarily on Facebook and X, impersonating Porter. Make sure you’re talking to our @porterairlines official account.

    6512114287K viewsView on X
  • Feb 4, 20254.4x their median

    Hi, Hamilton! 👀 Porter is connecting the Hammer with Canada this summer with FOUR new destinations: ✈️ Halifax & Vancouver starting June 3 ✈️ Calgary & Edmonton starting June 11 No middle seats, free, fast WiFi, and genuine service on every flight, now from Hamilton! 😉 https://t.co/wTHYtubf4D

    931611315K viewsView on X
  • Jun 27, 20253.4x their median

    Porter is proud to be the official airline of the @Ticats!🦝🐯 We’re extending the elevated Porter experience from the runway to the field with gameday fan experiences, digital content, travel perks and more! Learn more: https://t.co/33lqEYmogm https://t.co/g6ReHb1DgQ

    808516.3K viewsView on X
  • Aug 2, 20262.7x their median

    To assist WestJet customers, Porter is adding extra flights on select routes: Monday, August 3 • Toronto–Edmonton • Toronto–Calgary Tuesday, August 4 • Toronto–Halifax • Toronto–Edmonton • Toronto–Calgary Flights are now available to book at https://t.co/1IdMdjaOrV.

    5488514K viewsView on X
  • Feb 22, 20262.5x their median

    Puerto Vallarta operations are currently suspended due to airport restrictions. Passengers are currently being offered complimentary flight changes through Feb. 25. Please monitor flight status at https://t.co/PRex8VroKq #PVR

    43244013K viewsView on X
  • Mar 31, 20252.5x their median

    More flights means more options for you to choose from! 😍 Our summer schedule includes new destinations and added frequencies, making it easier for you to plan all of your summer trips. Learn more ➡️ https://t.co/Z5N33soXED https://t.co/38estfmtOI

    5241305.2K viewsView on X
  • Jun 25, 20252.1x their median

    😎 Pack your sunscreen & shades, we’re heading south! This winter, we start service to Cancun, Puerto Vallarta, Nassau, Grand Cayman and Costa Rica, from a combination of Toronto Pearson, Ottawa and Hamilton. Learn more at https://t.co/ctDbLAJXUH https://t.co/TNvDBbwKXe

    36101135.9K viewsView on X
  • Mar 19, 20262.1x their median

    🏆 Porter Airlines was just ranked Best Regional Airline in this year’s World’s Best Airline Awards by AirlineRatings! Our growing network across North America is giving more travellers the chance to experience Porter & discover an elevated way to travel. https://t.co/3DtmKHsmLX https://t.co/K3pEucHczV

    3342013.6K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 28 interactions against 87K followers, an engagement rate of 0.032%. Posts are seen about 8.7K times each, and 0.317% of those impressions turn into an interaction. That is about 9.92% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.13 posts a day over the last 30 days, though only 13% of days saw any activity at all. Most posts go out around 18:00 UTC, and Sunday is the busiest day of the week. Of the 4 posts sampled, 75% carry an image or video and 100% link out. The account's strongest tracked post pulled 919 interactions, about 33x its own typical post. Only 4 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is Porter Airlines's engagement rate on X?
Porter Airlines (@porterairlines) has an engagement rate of 0.032%, based on the median interactions across 4 original posts from the last 30 days against 87,343 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.032%, Porter Airlines sits above the 25th percentile of the 37,320 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @porterairlines have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @porterairlines post?
Most posts go out around 18:00 UTC, and Sunday is its busiest day, at roughly 0.13 posts per day across the measured window.

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