The New York Times
Reach score
In September 2026, @nytimes reached 24.9% of its 181,383 subscribers per post (45,130 average views), placing it in the top quarter of tracked channels its size. The benchmark is 8,298 tracked channels with 100K-500K subscribers, whose median reach is 6.0%.
- Views per subscriber
- 24.9%
- Percentile for its size
- 83/ 100
- Views per post
- 45,130
- Band median
- 6.0%
More subscribers see each post than at most channels this size, which usually means an engaged, self-selected audience.
Measured against 8,298 tracked channels with 100K-500K subscribers. Views per subscriber falls as a channel grows, so @nytimes is only ever compared with channels of its own size.
Subscriber growth
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About
New York Times coverage from around the world, including the Russia-Ukraine war. Get the latest at https://www.nytimes.com/world