Dateline NBC Twitter (X) Account Stats

A typical post picks up 13 interactions against 415K followers, an engagement rate of 0.003%. Measured over 57 original posts, its engagement rate beats 17% of 3,810 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 3.6K times each, and 0.361% of those impressions turn into an interaction. That is about 0.867% of the follower count, which is the gap between an audience on paper and an audience in a timeline.

Measured over 57 original posts from a 30-day window, last computed on August 30, 2026. Recurring tags: #dateline, #missinginamerica, #coldcasespotlight.

Bio

Real-life mysteries. Investigative reporting. Justice. Fri 9/8c. Note: if you send us a tweet, you consent to allow us to use it in all media.

Notable followers

The biggest accounts in our directory following @DatelineNBC.