EnglishLord Sugar Twitter (X) stats, updated continuously. @Lord_Sugar has 4,446,245 followers and 63,528 posts on X. Account age: 16 years (joined June 2010).
Insights
Over the last 30 days @Lord_Sugar lost 4,183 followers (-0.09%). In the last 7 days the change was -1,046 followers. Its strongest tracked day added +270 followers on Aug 11, 2026.
Engagement
A typical post picks up 1.2K interactions against 4.4M followers, an engagement rate of 0.027%. Measured over 63 original posts, its engagement rate beats 63% of 3,774 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 154K times each, and 0.793% of those impressions turn into an interaction. That is about 3.46% of the follower count, which is the gap between an audience on paper and an audience in a timeline.
Measured over 63 original posts from a 30-day window, last computed on August 31, 2026. Recurring tags: #coys, #junckers, #sportsflooring.
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Follower growth
Best tracked day: +270 followers on 2026-08-11.
Bio
Chairman of Amshold Group, owner of Amsprop. https://t.co/EBac0bLBMz https://t.co/g5YdEJFff8 Host of BBC TV's The Apprentice.
Notable followers
The biggest accounts in our directory following @Lord_Sugar.
Similar accounts
Lord Sugar on Twitter (X) - frequently asked questions
- How many followers does Lord Sugar have on X?
- Lord Sugar (@Lord_Sugar) has 4,446,245 followers on X (Twitter). It lost 1,215 followers in the last 7 days. The count is refreshed continuously from public data.
- When did Lord Sugar join X, and how old is the account?
- Lord Sugar joined X in June 2010. The @Lord_Sugar account is 16 years old. Searches for Lord Sugar age often mean a personal age, which we do not publish. The figure here is the account age only.
- How many posts has Lord Sugar published?
- Lord Sugar has published 63,528 posts on X. That is about 10.8 posts per day over the life of the account.
- Is Lord Sugar verified on X?
- Yes. Lord Sugar is verified on X with a blue checkmark (X Premium).
- Is Lord Sugar gaining or losing followers?
- Lord Sugar is currently losing followers, with a net -4,183 over the last 30 days. Over the last 7 days the change was -1,046.