EnglishUniversal Music Group Twitter (X) stats, updated continuously. @UMG has 2,537,186 followers and 40,364 posts on X. Account age: 17 years (joined December 2008).
Insights
Over the last 30 days @UMG gained 373,419 followers (+14.72%). In the last 7 days the change was +68,479 followers. Its follower growth this week outpaces 81% of tracked Music accounts. Universal Music Group is on a 62-day follower growth streak. Its strongest tracked day added +105,202 followers on Jul 19, 2026. At the current pace, @UMG is on track to reach 3.0M followers in about 6 weeks.
Engagement
A typical post picks up 26 interactions against 2.5M followers, an engagement rate of 0.001%. Measured over 89 original posts, its engagement rate beats 18% of 3,758 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 25K times each, and 0.103% of those impressions turn into an interaction. That is about 0.992% of the follower count, which is the gap between an audience on paper and an audience in a timeline.
Measured over 89 original posts from a 30-day window, last computed on August 31, 2026. Recurring tags: #britcertified, #daisychainfields, #arianators.
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Follower growth
On a 62-day follower growth streak. Best tracked day: +105K followers on 2026-07-19.
Bio
The world's leading music company.
Notable followers
The biggest accounts in our directory following @UMG.
More Music accounts
Universal Music Group on Twitter (X) - frequently asked questions
- How many followers does Universal Music Group have on X?
- Universal Music Group (@UMG) has 2,537,186 followers on X (Twitter). It gained 76,059 new followers in the last 7 days. The count is refreshed continuously from public data.
- When did Universal Music Group join X, and how old is the account?
- Universal Music Group joined X in December 2008. The @UMG account is 17 years old. Searches for Universal Music Group age often mean a personal age, which we do not publish. The figure here is the account age only.
- How many posts has Universal Music Group published?
- Universal Music Group has published 40,364 posts on X. That is about 6.2 posts per day over the life of the account.
- Is Universal Music Group verified on X?
- Yes. Universal Music Group carries a Business verification on X.
- What does Universal Music Group post about?
- Universal Music Group is classified under Music in our directory. Bio: "The world's leading music company.".
- Is Universal Music Group gaining or losing followers?
- Universal Music Group is currently gaining followers, with a net +373,419 over the last 30 days. Over the last 7 days the change was +68,479.
- How fast is Universal Music Group growing on X?
- Universal Music Group is adding roughly 12,447 followers per day on average over the last 30 days. At this pace it is on track to reach 3.0M followers in about 6 weeks.