EnglishVariety is on Twitter (X) as @Variety, with 3,815,368 followers and 575,278 posts. It gained 2,635 followers in the last 7 days and 21,754 in the last 30 days. A typical post draws 91 interactions, an engagement rate of 0.002% per follower.
Insights
Over the last 30 days @Variety gained 21,754 followers (+0.57%). In the last 7 days the change was +2,635 followers. Its follower growth this week outpaces 64% of tracked Business accounts. Its strongest tracked day added +35,729 followers on Jul 19, 2026. At the current pace, @Variety is on track to reach 4.0M followers in about 37 weeks.
Engagement
A typical post picks up 91 interactions against 3.8M followers, an engagement rate of 0.002%. Measured over 1027 original posts, its engagement rate beats 18% of 21,624 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 19K times each, and 0.491% of those impressions turn into an interaction. That is about 0.486% of the follower count, which is the gap between an audience on paper and an audience in a timeline.
Measured over 1027 original posts from a 30-day window, last computed on October 30, 2026. Recurring tags: #academymuseumgala, #nyff, #dwts.
Full engagement reportFollower growth
Best tracked day: +36K followers on 2026-07-19.
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Bio
The business of entertainment.
Notable followers
The biggest accounts in our directory following @Variety.
More Business accounts
Variety on Twitter (X) - frequently asked questions
- What is the Twitter handle for Variety?
- Variety posts on Twitter (X) as @Variety. The profile is at x.com/Variety, and the View on X button at the top of this page opens it.
- How many followers does Variety have on Twitter?
- Variety (@Variety) has 3,815,368 followers on Twitter (X). It gained 2,635 followers in the last 7 days and 21,754 in the last 30 days. The count is refreshed continuously from public data.
- When did Variety join Twitter?
- Variety joined Twitter (X) in November 2008. The @Variety account is 17 years old. Searches for Variety age often mean a personal age, which we do not publish. The figure here is the account age only.