EnglishVariety Twitter (X) stats, updated continuously. @Variety has 3,764,846 followers and 567,866 posts on X. Account age: 17 years (joined November 2008).
Insights
Over the last 30 days @Variety gained 133,252 followers (+3.54%). In the last 7 days the change was +22,188 followers. Its follower growth this week outpaces 76% of tracked Business accounts. Variety is on a 62-day follower growth streak. Its strongest tracked day added +35,729 followers on Jul 19, 2026. At the current pace, @Variety is on track to reach 4.0M followers in about 8 weeks.
Engagement
A typical post picks up 106 interactions against 3.8M followers, an engagement rate of 0.003%. Measured over 493 original posts, its engagement rate beats 28% of 3,791 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 28K times each, and 0.372% of those impressions turn into an interaction. That is about 0.757% of the follower count, which is the gap between an audience on paper and an audience in a timeline.
Measured over 493 original posts from a 30-day window, last computed on August 31, 2026. Recurring tags: #daisychainfields, #dollyparton, #justforvariety.
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Follower growth
On a 62-day follower growth streak. Best tracked day: +36K followers on 2026-07-19.
Bio
The business of entertainment.
Notable followers
The biggest accounts in our directory following @Variety.
More Business accounts
Variety on Twitter (X) - frequently asked questions
- How many followers does Variety have on X?
- Variety (@Variety) has 3,764,846 followers on X (Twitter). It gained 20,572 new followers in the last 7 days. The count is refreshed continuously from public data.
- When did Variety join X, and how old is the account?
- Variety joined X in November 2008. The @Variety account is 17 years old. Searches for Variety age often mean a personal age, which we do not publish. The figure here is the account age only.
- How many posts has Variety published?
- Variety has published 567,866 posts on X. That is about 87.4 posts per day over the life of the account.
- Is Variety verified on X?
- Yes. Variety carries a Business verification on X.
- What does Variety post about?
- Variety is classified under Business in our directory. Bio: "The business of entertainment.".
- Is Variety gaining or losing followers?
- Variety is currently gaining followers, with a net +133,252 over the last 30 days. Over the last 7 days the change was +22,188.
- How fast is Variety growing on X?
- Variety is adding roughly 4,442 followers per day on average over the last 30 days. At this pace it is on track to reach 4.0M followers in about 8 weeks.