Skift Twitter (X) stats, updated continuously. @skift has 1,290,669 followers and 114,958 posts on X. Account age: 14 years (joined September 2011).
Engagement
A typical post picks up 4 interactions against 1.3M followers, an engagement rate of 0%. Measured over 111 original posts, its engagement rate beats 5% of 3,774 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 7.1K times each, and 0.056% of those impressions turn into an interaction. That is about 0.55% of the follower count, which is the gap between an audience on paper and an audience in a timeline.
Measured over 111 original posts from a 30-day window, last computed on September 1, 2026.
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Follower growth
Bio
Bringing you the latest #travelindustry insights through breaking news, cutting-edge research, and world-class events. Stay in-the-know: https://t.co/eMBsYw4oVA
Notable followers
The biggest accounts in our directory following @skift.
More News accounts
Skift on Twitter (X) - frequently asked questions
- How many followers does Skift have on X?
- Skift (@skift) has 1,290,669 followers on X (Twitter). The count is refreshed continuously from public data.
- When did Skift join X, and how old is the account?
- Skift joined X in September 2011. The @skift account is 14 years old. Searches for Skift age often mean a personal age, which we do not publish. The figure here is the account age only.
- How many posts has Skift published?
- Skift has published 114,958 posts on X. That is about 21 posts per day over the life of the account.
- Is Skift verified on X?
- Yes. Skift carries a Business verification on X.
- What does Skift post about?
- Skift is classified under News in our directory. Bio: "Bringing you the latest #travelindustry insights through breaking news, cutting-edge research, and world-class events. Stay in-the-know: https://t.co/eMBsYw4oVA".
