007 First Light engagement report
@007GameIOI - 2.1M followers on X
Measured over 54 original posts from a 30-day window, last computed on October 30, 2026.
Engagement
A typical post picks up 438 interactions against 2.1M followers, an engagement rate of 0.021%. Measured over 54 original posts, its engagement rate beats 44% of 21,624 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 24K times each, and 1.86% of those impressions turn into an interaction. That is about 1.12% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.7 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 17:00 UTC, and Thursday is the busiest day of the week. Of the 54 posts sampled, 96% carry an image or video, 7% are part of a thread and 83% link out. The account's strongest tracked post pulled 25K interactions, about 56x its own typical post. Recurring topics include #007firstlight, #earnthenumber, #007firstlightphotomode.
Measured over 54 original posts from a 30-day window, last computed on October 30, 2026. Recurring tags: #007firstlight, #earnthenumber, #007firstlightphotomode.
Compared with accounts its own size
007 First Light's engagement rate beats 44% of the tracked X accounts closest to it in follower count (21,624 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 64% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.021%, 007 First Light sits above the 10th percentile of the 218,393 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.025%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.025% |
| 50th percentile | 0.149% |
| 75th percentile | 0.705% |
| 90th percentile | 2.63% |
| 99th percentile | 82.5% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 17:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 96% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 83% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 96% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 83% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 299 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Sep 29, 202656x their median
A free DLC is just around the bend. Tune in on October 1st. #007FirstLight #EarnTheNumber https://t.co/9uCpNDTPth
- Oct 1, 202624x their median
007 First Light is getting a new, free DLC. Extended Operations arrives October 1 with new missions, Valhalla Protocol, Photo Mode, New Game+, new weapons, outfits and more. Watch the trailer and discover what’s coming. Play now and #EarnTheNumber https://t.co/2f1HxKKX4H #007FirstLight
- Aug 20, 202620x their median
4 million copies sold since launch! Thank you for joining us on this journey and being part James Bond's return to gaming. #007FirstLight #EarnTheNumber https://t.co/bx9NEgkrwo
- Jun 10, 202614x their median
We meet again, Mr. Bond. 007 First Light wins Players' Choice for May: https://t.co/h4lITo1LxM https://t.co/7yc65ZlQd5
- Sep 15, 20269.4x their median
Today we would like to provide an update on the Nintendo Switch 2 release of 007 First Light. We know many of you have been looking forward to experiencing Bond's reimagined origin story on Nintendo Switch 2, and we greatly appreciate your enthusiasm. To ensure we deliver the quality of experience players expect, we have made the decision to delay the release to March 2027, with the exact date to be communicated later. This additional time will go toward polishing the Nintendo Switch 2 performance of the game. We were thrilled by the positive feedback on 007 First Light at gamescom, and it's a great sign of the progress being made across the whole game as we head toward launch. The same demo will be playable at Tokyo Game Show this week, so please join us there if you would like a hands-on experience. We will share further updates as soon as we are ready. Thank you for your patience, understanding, and continued support. #007FirstLight #EarnTheNumber
- Jul 24, 20268.5x their median
007 First Light: Behind Enemy Lines is available now. New TacSim missions, unlockable outfits available for Intel, and several fixes and improvements thanks to your feedback. GET NOW and #EarnTheNumber https://t.co/St9989ZtWx #007FirstLight https://t.co/8oEku6OBve
- Jul 20, 20268.2x their median
GeForce Summer Nights GPU Reveal: 007 First Light Recruits, your prize has entered the field: A custom GeForce RTX 5080 Founders Edition inspired by Bond Want it? 🟢 Comment #RTXPowersPlay 🟢 Watch @GeForce_JacobF LIVE during our 007: First Light takeover 🗓️ 7/24 | ⏰ 1-3 PM PT
- Jun 19, 20265.3x their median
Improvise and adapt to stay ahead, and PunchKid does all under an incredible pace. What's your most satisfying combat sequence? #007FirstLight #EarnTheNumber https://t.co/qJMP4fG0O2
- Jun 21, 20264.4x their median
Happy Father's Day to all of you who lend a helping hand and offer sound advice to those who need a bit of assistance from time to time. What's your favourite Bond and Q moment in 007 First Light? Get now and #EarnTheNumber https://t.co/St9989ZtWx #007FirstLight #FathersDay https://t.co/KH6P07ZsSM
- Oct 1, 20264.8x their median
Join our developers on today at 7AM PDT / 4PM CEST for a closer look at the new free DLC. We’ll cover everything coming with the update. Tune in on the official 007 First Light Twitch and YouTube channels. https://t.co/H75mLgdv7L https://t.co/tZjaHtPpMt #007FirstLight #EarnTheNumber
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 438 interactions against 2.1M followers, an engagement rate of 0.021%. Measured over 54 original posts, its engagement rate beats 44% of 21,624 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 24K times each, and 1.86% of those impressions turn into an interaction. That is about 1.12% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.7 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 17:00 UTC, and Thursday is the busiest day of the week. Of the 54 posts sampled, 96% carry an image or video, 7% are part of a thread and 83% link out. The account's strongest tracked post pulled 25K interactions, about 56x its own typical post. Recurring topics include #007firstlight, #earnthenumber, #007firstlightphotomode.
- What is 007 First Light's engagement rate on X?
- 007 First Light (@007GameIOI) has an engagement rate of 0.021%, based on the median interactions across 54 original posts from the last 30 days against 2,094,187 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.021%, 007 First Light sits above the 10th percentile of the 218,393 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @007GameIOI have real engagement?
- Its engagement rate beats 44% of the tracked X accounts closest to it in follower count (21,624 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @007GameIOI post?
- Most posts go out around 17:00 UTC, and Thursday is its busiest day, at roughly 2.67 posts per day across the measured window.