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Flavour of Africa engagement report

@2niteFlavour - 1.4M followers on X

Measured over 1 original post from a 30-day window, last computed on August 28, 2026.

Engagement

Per follower
0.081%
of 1.4M followers
Per impression
9.09%
12K views on a typical post
Reach
0.89%
of its followers see a post
Typical post
1.1K
interactions (median)
Saved
0.394%
49 bookmarks on a typical post
Posting rate
0.1/day
active 3% of days
Peak time
09:00 UTC
Wednesday

Early reading. We have captured 1 original post for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 1.1K interactions against 1.4M followers, an engagement rate of 0.081%. Posts are seen about 12K times each, and 9.09% of those impressions turn into an interaction. That is about 0.893% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.1 posts a day over the last 30 days, though only 3% of days saw any activity at all. Most posts go out around 09:00 UTC, and Wednesday is the busiest day of the week. Of the 1 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 15K interactions, about 13x its own typical post. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 1 original post from a 30-day window, last computed on August 28, 2026.

Where this sits in the catalog

At 0.081%, Flavour of Africa sits above the 50th percentile of the 36,261 accounts in this comparison. That places it in the above the median band, which runs 0.08% to 0.431%.

p100.002%
p250.012%
p50 (median)0.08%
p750.431%
p902.10%
p99160.7%
Engagement rate as a share of followers, across the 36,261 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 107,137 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.431%
90th percentile2.10%
99th percentile160.7%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 09:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 09:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 09:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%50K
01:00 UTC-2%51K
02:00 UTC-3%50K
03:00 UTC-4%53K
04:00 UTC-6%43K
05:00 UTC-4%42K
06:00 UTC-4%48K
07:00 UTC-5%51K
08:00 UTC-4%60K
09:00 UTC-3%69K
10:00 UTC-2%71K
11:00 UTC-3%78K
12:00 UTC-2%86K
13:00 UTC-2%93K
14:00 UTC-3%96K
15:00 UTC-2%100K
16:00 UTC-3%97K
17:00 UTC-2%90K
18:00 UTC-1%84K
19:00 UTC-2%79K
20:00 UTC-1%74K
21:00 UTC-1%66K
22:00 UTC-2%57K
23:00 UTC-2%51K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Wednesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Wednesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+4%229K
Monday0%284K
Tuesday-2%273K
Wednesday-1%250K
Thursday-2%243K
Friday-3%251K
Saturday+3%226K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Jul 28, 202613x their median

    Flavour performing with a London orchestra. I love the way they’ve all added little pieces of ankara to their outfits in different ways.❤️ https://t.co/zR1Bc45pho

    11K2.8K306275376K viewsView on X
  • Dec 23, 20258.8x their median

    Watch the moment Pastor Odumeje arrived on stage at Flavour’s show last night😭🙆🫵🫵 https://t.co/wVloprQYIZ

    7.3K1.4K908382419K viewsView on X
  • Mar 2, 20267.8x their median

    No go dey on top soft landing forget your goals and dreams o. E get chance wey God no dey give more than once

    7.2K1.4K20157125K viewsView on X
  • Mar 5, 20267.5x their median

    Agu! pray against oringo Wey go carry you to dey reason another man wife. If you reach that level your life don spoil o

    6.2K1.6K421252399K viewsView on X
  • May 19, 20267.0x their median

    Champions of England! 💪🏾 Ya kpotuba

    6.5K1.3K1052849K viewsView on X
  • Jan 9, 20266.6x their median

    "WAR READY” FLAVOUR ODUMEJE OFFICIAL MUSIC VIDEO 🎥 🚨OUT 6PM🚨 https://t.co/uI02vei3Pa

    5.5K936600479319K viewsView on X
  • Jan 3, 20265.1x their median

    The joy giver. At the same time, the silent k!ller. Flavour and his general overseer, Odumeje. https://t.co/JEtPfMunxx

    4.3K965319204191K viewsView on X
  • Jun 30, 20264.5x their median

    Dance to the rhythm of our headline performer for the U.S. Embassy’s #Freedom250 celebration, the iconic Ijele of Africa, FLAVOUR! (@2niteFlavour). Moments like these showcase the enduring bond between our nations - united through the universal language of music. https://t.co/3v849HPo4A

    3.9K92124064114K viewsView on X
  • Nov 27, 20253.5x their median

    We’re live!!!!!! https://t.co/BM5FhEp1Kp

    2.9K73225894121K viewsView on X
  • Dec 23, 20253.1x their median

    “Flavour is who he thinks he is”. Yes. Yes I am 😌

    3.0K3271822738K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 1.1K interactions against 1.4M followers, an engagement rate of 0.081%. Posts are seen about 12K times each, and 9.09% of those impressions turn into an interaction. That is about 0.893% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.1 posts a day over the last 30 days, though only 3% of days saw any activity at all. Most posts go out around 09:00 UTC, and Wednesday is the busiest day of the week. Of the 1 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 15K interactions, about 13x its own typical post. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is Flavour of Africa's engagement rate on X?
Flavour of Africa (@2niteFlavour) has an engagement rate of 0.081%, based on the median interactions across 1 original posts from the last 30 days against 1,391,038 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.081%, Flavour of Africa sits above the 50th percentile of the 36,261 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @2niteFlavour have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @2niteFlavour post?
Most posts go out around 09:00 UTC, and Wednesday is its busiest day, at roughly 0.1 posts per day across the measured window.

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