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5 Seconds of Summer engagement report

@5SOS - 11M followers on X

Measured over 10 original posts from a 30-day window, last computed on August 31, 2026.

Engagement

Middle of its size range
Per follower
0.052%
of 11M followers
Per impression
2.98%
183K views on a typical post
Reach
1.74%
of its followers see a post
Typical post
5.5K
interactions (median)
Saved
0.063%
115 bookmarks on a typical post
Posting rate
0.37/day
active 27% of days
Peak time
01:00 UTC
Monday

A typical post picks up 5.5K interactions against 11M followers, an engagement rate of 0.052%. Measured over 10 original posts, its engagement rate beats 75% of 3,739 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 183K times each, and 2.98% of those impressions turn into an interaction. That is about 1.74% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.37 posts a day over the last 30 days, though only 27% of days saw any activity at all. Most posts go out around 01:00 UTC, and Monday is the busiest day of the week. Of the 10 posts sampled, 90% carry an image or video and 20% link out. The account's strongest tracked post pulled 27K interactions, about 4.9x its own typical post.

Measured over 10 original posts from a 30-day window, last computed on August 31, 2026.

Compared with accounts its own size

5 Seconds of Summer's engagement rate beats 75% of the tracked X accounts closest to it in follower count (3,739 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 86% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.052%, 5 Seconds of Summer sits above the 25th percentile of the 36,261 accounts in this comparison. That places it in the below the median band, which runs 0.012% to 0.08%.

p100.002%
p250.012%
p50 (median)0.08%
p750.431%
p902.10%
p99160.7%
Engagement rate as a share of followers, across the 36,261 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 107,137 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.431%
90th percentile2.10%
99th percentile160.7%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 01:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 01:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 01:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%50K
01:00 UTC-2%51K
02:00 UTC-3%50K
03:00 UTC-4%53K
04:00 UTC-6%43K
05:00 UTC-4%42K
06:00 UTC-4%48K
07:00 UTC-5%51K
08:00 UTC-4%60K
09:00 UTC-3%69K
10:00 UTC-2%71K
11:00 UTC-3%78K
12:00 UTC-2%86K
13:00 UTC-2%93K
14:00 UTC-3%96K
15:00 UTC-2%100K
16:00 UTC-3%97K
17:00 UTC-2%90K
18:00 UTC-1%84K
19:00 UTC-2%79K
20:00 UTC-1%74K
21:00 UTC-1%66K
22:00 UTC-2%57K
23:00 UTC-2%51K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Monday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Monday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+4%229K
Monday0%284K
Tuesday-2%273K
Wednesday-1%250K
Thursday-2%243K
Friday-3%251K
Saturday+3%226K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Jul 11, 20264.9x their median

    Please be more careful out there guys https://t.co/CzXUNTjJNq

    23K2.9K3178241.7M viewsView on X
  • Aug 10, 20264.0x their median

    we told you we were evolving…Friday, August 14. Evolve CLUBSOS is yours https://t.co/kWggHLx8bx

    17K2.7K7821.2K529K viewsView on X
  • Jul 31, 20263.8x their median

    Real bands save fans, real fans save bands 🖤 @5SOS https://t.co/kLAejKnB82

    15K5.1K54240177K viewsView on X
  • Jul 7, 20263.6x their median

    the man, the myth, the legend that has spilled his actual blood sweat and tears every night on this tour and is THE backbone of every show. Everyone wish Ash a happy birthday!! https://t.co/E7pF2O5phD

    15K3.5K582279250K viewsView on X
  • Nov 15, 20253.3x their median

    THE GREATEST ALBUM OF ALL TIME (until the next one) EVERYONE’S A STAR! THE ALBUM IS FINALLY YOURS! https://t.co/YBOh5JXOMF https://t.co/LrAl1WrJiU

    15K3.0K296213806K viewsView on X
  • Jun 28, 20263.2x their median

    two anniversaries back to back!! to be able to continually do the thing we love as a band is absolutely magic. happy 12 years to self titled…it really does just keep getting better https://t.co/8sAGoMC50v

    13K3.5K205241235K viewsView on X
  • Aug 1, 20263.1x their median

    we’ll never stop evolving. this is just the start…real fans save bands https://t.co/MvSnG4IdRJ

    14K2.9K176221379K viewsView on X
  • May 26, 2026

    BTS is now a 14x American Music Awards winner. https://t.co/diTJa7jdpq

    8.9K3.5K3924538K viewsView on X
  • Aug 22, 20262.3x their median

    happy 7th birthday to Teeth!! What a wild ride it’s been so far https://t.co/UYionCEtO2

    10K1.7K186244359K viewsView on X
  • Aug 11, 20261.9x their median

    we dropped the instruments…new song “Evolve CLUBSOS VOL. 1” out Friday https://t.co/md2AetXBce

    8.8K1.3K264133189K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 5.5K interactions against 11M followers, an engagement rate of 0.052%. Measured over 10 original posts, its engagement rate beats 75% of 3,739 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 183K times each, and 2.98% of those impressions turn into an interaction. That is about 1.74% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.37 posts a day over the last 30 days, though only 27% of days saw any activity at all. Most posts go out around 01:00 UTC, and Monday is the busiest day of the week. Of the 10 posts sampled, 90% carry an image or video and 20% link out. The account's strongest tracked post pulled 27K interactions, about 4.9x its own typical post.

What is 5 Seconds of Summer's engagement rate on X?
5 Seconds of Summer (@5SOS) has an engagement rate of 0.052%, based on the median interactions across 10 original posts from the last 30 days against 10,529,773 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.052%, 5 Seconds of Summer sits above the 25th percentile of the 36,261 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @5SOS have real engagement?
Its engagement rate beats 75% of the tracked X accounts closest to it in follower count (3,739 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @5SOS post?
Most posts go out around 01:00 UTC, and Monday is its busiest day, at roughly 0.37 posts per day across the measured window.

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