60 Minutes engagement report
@60Minutes - 1.9M followers on X
Measured over 54 original posts from a 30-day window, last computed on August 31, 2026.
Engagement
A typical post picks up 258 interactions against 1.9M followers, an engagement rate of 0.014%. Measured over 54 original posts, its engagement rate beats 51% of 3,881 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 58K times each, and 0.442% of those impressions turn into an interaction. That is about 3.12% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2 posts a day over the last 30 days, with activity on roughly 70% of days. Most posts go out around 20:00 UTC, and Wednesday is the busiest day of the week. Of the 54 posts sampled, 100% carry an image or video, 9% are part of a thread and 69% link out. The account's strongest tracked post pulled 3.6K interactions, about 14x its own typical post.
Measured over 54 original posts from a 30-day window, last computed on August 31, 2026.
Compared with accounts its own size
60 Minutes's engagement rate beats 51% of the tracked X accounts closest to it in follower count (3,881 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 35% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.014%, 60 Minutes sits above the 25th percentile of the 37,459 accounts in this comparison. That places it in the below the median band, which runs 0.012% to 0.081%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.081% |
| 75th percentile | 0.438% |
| 90th percentile | 2.10% |
| 99th percentile | 159.8% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 20:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 52K |
| 01:00 UTC | -2% | 53K |
| 02:00 UTC | -3% | 51K |
| 03:00 UTC | -4% | 55K |
| 04:00 UTC | -6% | 44K |
| 05:00 UTC | -4% | 43K |
| 06:00 UTC | -4% | 49K |
| 07:00 UTC | -5% | 53K |
| 08:00 UTC | -4% | 62K |
| 09:00 UTC | -3% | 71K |
| 10:00 UTC | -2% | 74K |
| 11:00 UTC | -3% | 81K |
| 12:00 UTC | -2% | 89K |
| 13:00 UTC | -2% | 97K |
| 14:00 UTC | -3% | 100K |
| 15:00 UTC | -2% | 104K |
| 16:00 UTC | -4% | 101K |
| 17:00 UTC | -3% | 94K |
| 18:00 UTC | -1% | 87K |
| 19:00 UTC | -2% | 82K |
| 20:00 UTC | -1% | 77K |
| 21:00 UTC | -1% | 68K |
| 22:00 UTC | -1% | 59K |
| 23:00 UTC | -2% | 53K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 236K |
| Monday | 0% | 298K |
| Tuesday | -3% | 295K |
| Wednesday | -1% | 255K |
| Thursday | -1% | 249K |
| Friday | -3% | 257K |
| Saturday | +3% | 231K |
Best tweets
- Aug 16, 202614x their median
“It is the greatest kept secret in America and throughout the world today,” says Howard Miller, president of the Mardi Gras Indian Council and is what’s known as a big chief in the community. “These cultures date back to the slavery days.” https://t.co/9WdBsLIIOn https://t.co/NhMxNx1Fg9
- Aug 9, 202613x their median
“Over the last 40 years, the United States has been exposed to something that our biology was never intended to handle,” warns former FDA Commissioner David Kessler. https://t.co/ZQFqI3Y0YK https://t.co/e2mnXqLGVD
- Aug 11, 20267.2x their median
An unscripted underdog saga unfolded in the most unlikely setting. Indiana University’s perennially overlooked and outmatched Hoosiers transformed into the #1-ranked team in the country. https://t.co/91n4B0xD7C
- Aug 25, 20266.2x their median
In 2009, Dolly Parton spoke to Morley Safer about how being underestimated helped her in business. "I look like a woman, but I think like a man,” the country music star said. "And in this world of business that has helped me a lot. Because by the time they think that I don't know what's going on, I done got the money and gone." Parton died at 80, her family announced Tuesday.
- Aug 2, 20265.4x their median
“I’d much rather try to view the world as Ted Lasso.” Jason Sudeikis tells NorahODonnell how the character Ted Lasso, exuding positivity and kindness, was “100% intentional.” https://t.co/5HxvQtrVP6 https://t.co/ZDEMYR4hFw
- Aug 22, 20265.1x their median
In Mexico, healers stirred ground-up mushrooms into a tea for the veterans to drink. At first, it looked like the vets traveled thousands of miles for a midday nap — until everything changed an hour later. After drinking psychedelic mushrooms, some veterans barely moved while others shook, and one appeared to be caught between rapture and deep sorrow. https://t.co/5kLvZ3sodW
- Aug 26, 20264.2x their median
“When they came to tell us that Hersh had been executed, then I realized that those 330 days had been the good part, because he was alive. And now I'm in this place... How do I walk through this place without a piece of me here?” says Rachel Goldberg-Polin, whose son was executed by Hamas in 2024. https://t.co/dTTbxMj0RH
- Jul 19, 20263.9x their median
One of the most remarkable and mysterious migrations in the natural world occurs every spring from Mexico to the United States. Tens of millions of monarch butterflies make the epic aerial journey home. https://t.co/Nb17kSbb4y
- Jul 29, 20263.8x their median
“We are going to crush this lady.” “Take her down.” “I want to see ashes.” These are the messages from the then-CEO of eBay and other employees after a couple reported on the CEO’s compensation in their newsletter in 2019. 60 Minutes investigated the stalking campaign against the Steiners in 2023. https://t.co/6clYfuIjZq
- Aug 26, 20263.8x their median
When Dolly Parton spoke to 60 Minutes' Morley Safer in 2009, he described her as a singer, songwriter, and “the savviest woman in show business.” Asked where she got her “outrageous” sense of humor, Parton answered, “It’s either laugh or cry, and I prefer to laugh.” Parton died on Tuesday. She was 80 years old.
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 258 interactions against 1.9M followers, an engagement rate of 0.014%. Measured over 54 original posts, its engagement rate beats 51% of 3,881 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 58K times each, and 0.442% of those impressions turn into an interaction. That is about 3.12% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2 posts a day over the last 30 days, with activity on roughly 70% of days. Most posts go out around 20:00 UTC, and Wednesday is the busiest day of the week. Of the 54 posts sampled, 100% carry an image or video, 9% are part of a thread and 69% link out. The account's strongest tracked post pulled 3.6K interactions, about 14x its own typical post.
- What is 60 Minutes's engagement rate on X?
- 60 Minutes (@60Minutes) has an engagement rate of 0.014%, based on the median interactions across 54 original posts from the last 30 days against 1,871,013 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.014%, 60 Minutes sits above the 25th percentile of the 37,459 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @60Minutes have real engagement?
- Its engagement rate beats 51% of the tracked X accounts closest to it in follower count (3,881 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @60Minutes post?
- Most posts go out around 20:00 UTC, and Wednesday is its busiest day, at roughly 1.97 posts per day across the measured window.