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セブン‐イレブン・ジャパン engagement report

@711SEJ - 7.1M followers on X

Measured over 169 original posts from a 30-day window, last computed on September 1, 2026.

Engagement

Middle of its size range
Per follower
0.006%
of 7.1M followers
Per impression
0.13%
330K views on a typical post
Reach
4.66%
of its followers see a post
Typical post
427
interactions (median)
Saved
0.004%
13 bookmarks on a typical post
Posting rate
10.53/day
active 97% of days
Peak time
03:00 UTC
Monday

A typical post picks up 427 interactions against 7.1M followers, an engagement rate of 0.006%. Measured over 169 original posts, its engagement rate beats 38% of 3,758 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 330K times each, and 0.13% of those impressions turn into an interaction. That is about 4.66% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 10.5 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 03:00 UTC, and Monday is the busiest day of the week. Of the 169 posts sampled, 85% carry an image or video and 31% link out. The account's strongest tracked post pulled 25K interactions, about 57x its own typical post. Recurring topics include #セブンイレブン, #セブンのカレーフェス, #プライチ.

Measured over 169 original posts from a 30-day window, last computed on September 1, 2026. Recurring tags: #セブンイレブン, #セブンのカレーフェス, #プライチ.

Compared with accounts its own size

セブン‐イレブン・ジャパン's engagement rate beats 38% of the tracked X accounts closest to it in follower count (3,758 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 12% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.006%, セブン‐イレブン・ジャパン sits above the 10th percentile of the 36,378 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.

p100.002%
p250.012%
p50 (median)0.08%
p750.432%
p902.10%
p99161.0%
Engagement rate as a share of followers, across the 36,378 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 107,364 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.432%
90th percentile2.10%
99th percentile161.0%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 03:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 03:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 03:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%50K
01:00 UTC-2%51K
02:00 UTC-3%50K
03:00 UTC-4%53K
04:00 UTC-6%43K
05:00 UTC-4%42K
06:00 UTC-4%48K
07:00 UTC-5%52K
08:00 UTC-4%60K
09:00 UTC-3%69K
10:00 UTC-2%72K
11:00 UTC-3%78K
12:00 UTC-2%86K
13:00 UTC-2%94K
14:00 UTC-4%97K
15:00 UTC-2%100K
16:00 UTC-3%97K
17:00 UTC-2%90K
18:00 UTC-1%84K
19:00 UTC-2%79K
20:00 UTC-1%74K
21:00 UTC-1%66K
22:00 UTC-2%57K
23:00 UTC-2%51K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Monday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Monday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+4%230K
Monday0%286K
Tuesday-2%276K
Wednesday-1%251K
Thursday-1%244K
Friday-3%252K
Saturday+3%227K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Aug 31, 202657x their median

    あれれ?誰かな・・・?? https://t.co/b34HhTcget

    21K3.1K104452717K viewsView on X
  • Aug 28, 202640x their median

    https://t.co/p5DaAS11NC

    15K1.7K644001.4M viewsView on X
  • Aug 5, 202629x their median

    🐽予告🐽 これはおかし? いいえ、❝フライドチキン❞です! 食べてみたい✨!って人は➔いいね【❤】 https://t.co/len4P95AVc

    10K1.8K542851.9M viewsView on X
  • Aug 30, 202615x their median

    みんなでいっせーのーせっ! We Are FRUITS SMOOZIPPER! これからもみんなのこといっぱい元気にするね〜🌏 @FRUITS_ZIPPER #セブンスムージッパー https://t.co/lHvG2tXVzt

    5.6K624731410K viewsView on X
  • Aug 24, 202613x their median

    🎀✨🍫✨🎀✨🍫 冷凍のままでもすぐ食べられる‼️ ショコラクレープが 明日8/25(火)から登場📣 🎀✨🍫✨🎀✨🍫 🆕『ゴディバ監修 ショコラクレープ(生チョコ入り)』 生チョコ×ショコラホイップの 贅沢な組み合わせがたまらない…🤤🍫 数量限定だから要チェック👀✅ 気になった人はいいね【🤎】 https://t.co/ykM3CzJ7dB

    4.3K96820153474K viewsView on X
  • Aug 17, 202611x their median

    「7」でお待ちしています。 第1弾:8月20日(木)AM10:00より順次発売 第2弾:8月27日(木)AM10:00より順次発売 ※店舗によって一部取り扱いがない場合がございます #ARIHな夏 #ARIH0820 #ARIH0827 #セブンイレブン https://t.co/I0jE0Aeeeh

    3.6K99913149666K viewsView on X
  • Aug 17, 202610.0x their median

    【予告】⏰8/21(金)から #スプラトゥーンレイダース キャンペーン *+。.。+* ゚ ゜ / 一度に「税込800円」または「税抜727円」買うごとに、レシートにシリアルナンバーが1つ印字! \ シリアルナンバーを集めて、『オリジナルグッズ』等が当たる抽選に参加しよう✨ https://t.co/VR3Mqr1C8r https://t.co/r6rvpIR2GN

    3.3K877086352K viewsView on X
  • Aug 17, 20269.7x their median

    ◤予告◢ あの商品が、ついに。 全国のセブン‐イレブンで順次発売。 ・第1弾:8月20日(木)AM10:00より順次 ・第2弾:8月27日(木)AM10:00より順次 詳細は近日公開。 #ARIH #ARIHな夏始まる #BTS https://t.co/cjmBaJgyaH

    3.2K86611861.2M viewsView on X
  • Aug 21, 20267.0x their median

    ミドすけだよ! 吉高由里子さん、櫻井翔さん、ダイアン津田さんが出演するOliveとセブン-イレブンのコラボCMが公開されたよー!! 豪華な3人の掛け合いをチェックしてみて♪ セブン-イレブンに行くときはOliveで買い物するといいらしいよ~ #吉高由里子 #櫻井翔 #ダイアン津田 https://t.co/gwvo265Ljw

    2.3K6587451.4M viewsView on X
  • Aug 13, 20265.9x their median

    🧡🩷🧡🩷🧡🩷 今度の新作スムージーは…?🥤 🧡🩷🧡🩷🧡🩷 ヒントは、ピンクな見た目が映える💖爽やかな酸味のあのフルーツ✨ #くだものギュッと #セブンのスムージー https://t.co/v3GeP5Sz5U

    1.9K43332190863K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#セブンイレブン#セブンのカレーフェス#プライチ#セブンの豆知識#セブンイレブンアプリ

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 427 interactions against 7.1M followers, an engagement rate of 0.006%. Measured over 169 original posts, its engagement rate beats 38% of 3,758 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 330K times each, and 0.13% of those impressions turn into an interaction. That is about 4.66% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 10.5 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 03:00 UTC, and Monday is the busiest day of the week. Of the 169 posts sampled, 85% carry an image or video and 31% link out. The account's strongest tracked post pulled 25K interactions, about 57x its own typical post. Recurring topics include #セブンイレブン, #セブンのカレーフェス, #プライチ.

What is セブン‐イレブン・ジャパン's engagement rate on X?
セブン‐イレブン・ジャパン (@711SEJ) has an engagement rate of 0.006%, based on the median interactions across 169 original posts from the last 30 days against 7,076,772 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.006%, セブン‐イレブン・ジャパン sits above the 10th percentile of the 36,378 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @711SEJ have real engagement?
Its engagement rate beats 38% of the tracked X accounts closest to it in follower count (3,758 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @711SEJ post?
Most posts go out around 03:00 UTC, and Monday is its busiest day, at roughly 10.53 posts per day across the measured window.

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