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A21 engagement report

@A21 - 100K followers on X

Measured over 18 original posts from a 30-day window, last computed on August 19, 2026.

Engagement

Bottom quarter for its size
Per follower
0.009%
of 100K followers
Per impression
1.05%
812 views on a typical post
Reach
0.81%
of its followers see a post
Typical post
8
interactions (median)
Saved
0%
0 bookmarks on a typical post
Posting rate
0.87/day
active 50% of days
Peak time
15:00 UTC
Monday

A typical post picks up 8 interactions against 100K followers, an engagement rate of 0.009%. Measured over 18 original posts, its engagement rate beats 18% of 3,882 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 812 times each, and 1.05% of those impressions turn into an interaction. That is about 0.814% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.87 post a day over the last 30 days, with activity on roughly 50% of days. Most posts go out around 15:00 UTC, and Monday is the busiest day of the week. Of the 18 posts sampled, 100% carry an image or video and 72% link out. The account's strongest tracked post pulled 21 interactions, about 2.6x its own typical post.

Measured over 18 original posts from a 30-day window, last computed on August 19, 2026. Recurring tag: #breakingnews.

Compared with accounts its own size

A21's engagement rate beats 18% of the tracked X accounts closest to it in follower count (3,882 accounts, accounts of similar size (decile 6 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 44% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.009%, A21 sits above the 10th percentile of the 37,582 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.

p100.002%
p250.012%
p50 (median)0.081%
p750.439%
p902.10%
p99158.1%
Engagement rate as a share of followers, across the 37,582 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 105,409 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.081%
75th percentile0.439%
90th percentile2.10%
99th percentile158.1%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 15:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 15:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 15:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%52K
01:00 UTC-2%53K
02:00 UTC-3%51K
03:00 UTC-4%55K
04:00 UTC-6%44K
05:00 UTC-4%43K
06:00 UTC-4%50K
07:00 UTC-5%54K
08:00 UTC-4%62K
09:00 UTC-3%72K
10:00 UTC-2%74K
11:00 UTC-3%81K
12:00 UTC-2%89K
13:00 UTC-2%98K
14:00 UTC-4%101K
15:00 UTC-2%104K
16:00 UTC-3%102K
17:00 UTC-3%94K
18:00 UTC-1%88K
19:00 UTC-2%83K
20:00 UTC-1%77K
21:00 UTC-1%68K
22:00 UTC-2%59K
23:00 UTC-2%53K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Monday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Monday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%237K
Monday0%300K
Tuesday-3%299K
Wednesday-1%256K
Thursday-1%249K
Friday-3%258K
Saturday+3%232K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Jul 20, 20262.6x their median

    Join our conversation around "Protecting children in the digital age" with NCMEC and ChristineCaine on our IG Live tomorrow at 11:00 AM PT | 1:00 PM CT | 2:00 PM ET See you there! https://t.co/2gKbATnyPT

    128012.3K viewsView on X
  • Jul 28, 20262.1x their median

    🚨 #BREAKINGNEWS: 9 CHILDREN HAVE BEEN FREED FROM SEXUAL EXPLOITATION IN SOUTH EAST ASIA A21 recently partnered with local law enforcement and community members to strengthen efforts to identify and protect children at risk of exploitation. That collaboration led to critical information about a group of highly vulnerable children who were being targeted by an adult offender. As authorities investigated, children disclosed experiences of sexual abuse and exploitation. Investigations remain ongoing as law enforcement works to hold everyone responsible accountable. Through the coordinated efforts of community members, law enforcement, and A21, 9 children have now been freed from sexual exploitation and connected to safety. Today, each child is receiving trauma-informed support through A21, including counseling, basic needs assistance, legal advocacy, and ongoing community-based aftercare. By surrounding survivors with long-term care and protection, we are helping create a foundation for healing while pursuing justice. This is what freedom looks like. When communities recognize the signs, take action, and work together, lives can change. Thank you for standing with us as we continue the fight to end human trafficking and protect vulnerable children. #BreakingNews #A21 #ProtectChildren #EndHumanTrafficking

    143001.2K viewsView on X
  • Jul 24, 20262.1x their median

    The hard truth is that the way children are being exploited is changing. Today, a child doesn't have to leave home to become a target. Through screens, perpetrators can groom, manipulate, and exploit children from anywhere in the world. This isn't a future problem. It's happening now. If we don't understand how online child sexual exploitation is evolving today, we'll leave the next generation to face an even greater crisis tomorrow. Prevention starts with awareness. And awareness starts with us. Join hundreds of thousands around the world who are learning how to recognize today's risks and protect children before exploitation happens. Visit https://t.co/4PfFgCSnPb and you will find everything you need to get involved. 🧡

    96201.7K viewsView on X
  • Aug 3, 20261.5x their median

    The answer? Every single image was generated by AI. If AI can create children who look this real playing, laughing, and living everyday lives... Imagine how the same technology can be misused. Today, perpetrators are using generative AI to create child sexual abuse material, build fake identities to groom children online, manipulate images, and even produce deepfakes to threaten and sextort young people. The technology itself isn't the problem. The way it's being weaponized against children is. As AI continues to evolve, so do the tactics used to exploit vulnerable children. That's why understanding these risks has never been more important. The good news? Prevention starts with awareness. Visit https://t.co/4PfFgCSnPb to find how you can help protect children and join the movement to end online child sexual exploitation. 🧡

    8400965 viewsView on X
  • Jul 29, 20261.5x their median

    Some days ask us to celebrate. Others ask us to pay attention. World Day Against Trafficking in Persons is a reminder that human trafficking isn't someone else's problem or a distant issue. It's happening in communities around the world, often hidden in plain sight. https://t.co/9opRnVA7qo

    7410584 viewsView on X
  • Jul 13, 20261.5x their median

    Grooming often begins in seemingly harmless ways. It often begins with something that seems ordinary—a conversation, a compliment, a shared interest, or someone who simply takes the time to listen. That is what makes it so difficult to recognize. As children spend more of their lives learning, connecting, and building relationships online, understanding how exploitation begins has never been more important. Awareness is one of the strongest tools we have to help prevent harm before it happens. The more we understand the tactics perpetrators use to build trust and manipulate vulnerability, the better equipped we are to protect children, support families, and create safer online spaces. That's why this year's Global Freedom Summit is focused on online child sexual exploitation. Join experts, advocates, and leaders from around the world as we unpack today's realities, explore emerging trends, and share practical ways every community can be part of prevention. Because protecting children online starts with understanding how exploitation begins. 💬 Visit https://t.co/4PfFgCSnPb to learn more and join the movement to end human trafficking.

    6600473 viewsView on X
  • Jun 30, 20261.5x their median

    Most people don't miss the signs because they don't care. They miss them because they don't know what they're looking at. https://t.co/p1BLW1Ne9V

    8310531 viewsView on X
  • Aug 4, 2026

    🚨 Children are being exploited online from within their own homes. It sounds alarming because it is. Children are being taken advantage of on the platforms they use daily. Social media. Gaming platforms. Messaging apps. Live streaming. Online spaces where trust can be built long before a child, or those around them, can recognize that something is wrong. That's why, at A21, we don't just respond to exploitation; we continually monitor emerging trends, learn from survivor experiences, and work alongside partners around the world to understand how exploitation is changing so our prevention efforts can change with it. 🧡 Protecting children today requires more than good intentions. It requires understanding today's risks, recognizing the warning signs, and having the tools to start conversations before exploitation occurs. 🎥 Join the Global Freedom Summit to hear from leading experts, explore how online exploitation is evolving, and learn practical ways to help protect the children and young people in your life. Visit https://t.co/4PfFgCSnPb and we'll send you everything you need to join.

    9200950 viewsView on X
  • Jun 11, 2026

    There’s something about massive moments that makes us believe everyone is celebrating. Packed stadiums. Fan zones. Excitement everywhere. But what people don’t see is that large sporting events can also create opportunities for exploitation to hide in plain sight. While Large sporting events don’t cause human trafficking, they can create demand and conditions that traffickers exploit. Exploitation hides within the fandom and crowds of large sporting events, in chaos and excitement, traffickers assume they can fly under the radar.

    5510580 viewsView on X
  • Aug 14, 2026

    A child can be safe at home and still be reached by someone who intends to harm them. As technology continues to change the way we connect, it is also changing the ways traffickers and predators exploit vulnerability. Understanding that shift is one of the first steps toward protecting children in the world they are growing up in. This year’s Global Freedom Summit will bring together leading experts on the frontline of the fight to end online child sexual exploitation, including experts from the FBI, U.S. Department of Justice, and UK Home Office. In this video, FBI Special Agent Jeff Yesenski shares his expertise from a career dedicated to investigating online child sexual exploitation and understanding the evolving tactics used by offenders. Visit https://t.co/4PfFgCSnPb to learn more. 🌐

    10000944 viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#breakingnews

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 8 interactions against 100K followers, an engagement rate of 0.009%. Measured over 18 original posts, its engagement rate beats 18% of 3,882 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 812 times each, and 1.05% of those impressions turn into an interaction. That is about 0.814% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.87 post a day over the last 30 days, with activity on roughly 50% of days. Most posts go out around 15:00 UTC, and Monday is the busiest day of the week. Of the 18 posts sampled, 100% carry an image or video and 72% link out. The account's strongest tracked post pulled 21 interactions, about 2.6x its own typical post.

What is A21's engagement rate on X?
A21 (@A21) has an engagement rate of 0.009%, based on the median interactions across 18 original posts from the last 30 days against 99,803 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.009%, A21 sits above the 10th percentile of the 37,582 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @A21 have real engagement?
Its engagement rate beats 18% of the tracked X accounts closest to it in follower count (3,882 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @A21 post?
Most posts go out around 15:00 UTC, and Monday is its busiest day, at roughly 0.87 posts per day across the measured window.

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