A24 engagement report
@A24 - 2.2M followers on X
Measured over 81 original posts from a 30-day window, last computed on September 1, 2026.
Engagement
A typical post picks up 488 interactions against 2.2M followers, an engagement rate of 0.022%. Measured over 81 original posts, its engagement rate beats 59% of 3,809 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 70K times each, and 0.697% of those impressions turn into an interaction. That is about 3.21% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 6 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 15:00 UTC, and Tuesday is the busiest day of the week. Of the 81 posts sampled, 93% carry an image or video, 10% are part of a thread and 14% link out. The account's strongest tracked post pulled 77K interactions, about 158x its own typical post. Recurring topics include #tony, #fallontonight, #nw.
Measured over 81 original posts from a 30-day window, last computed on September 1, 2026. Recurring tags: #tony, #fallontonight, #nw.
Compared with accounts its own size
A24's engagement rate beats 59% of the tracked X accounts closest to it in follower count (3,809 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 47% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.022%, A24 sits above the 25th percentile of the 36,960 accounts in this comparison. That places it in the below the median band, which runs 0.012% to 0.08%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.435% |
| 90th percentile | 2.10% |
| 99th percentile | 159.8% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 15:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 51K |
| 01:00 UTC | -2% | 52K |
| 02:00 UTC | -3% | 51K |
| 03:00 UTC | -4% | 54K |
| 04:00 UTC | -6% | 44K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 49K |
| 07:00 UTC | -5% | 53K |
| 08:00 UTC | -4% | 61K |
| 09:00 UTC | -3% | 70K |
| 10:00 UTC | -2% | 73K |
| 11:00 UTC | -3% | 79K |
| 12:00 UTC | -2% | 87K |
| 13:00 UTC | -2% | 96K |
| 14:00 UTC | -4% | 99K |
| 15:00 UTC | -2% | 102K |
| 16:00 UTC | -3% | 99K |
| 17:00 UTC | -2% | 92K |
| 18:00 UTC | -1% | 85K |
| 19:00 UTC | -2% | 80K |
| 20:00 UTC | -1% | 75K |
| 21:00 UTC | -1% | 67K |
| 22:00 UTC | -2% | 58K |
| 23:00 UTC | -1% | 52K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 233K |
| Monday | 0% | 292K |
| Tuesday | -3% | 284K |
| Wednesday | -1% | 253K |
| Thursday | -2% | 246K |
| Friday | -3% | 255K |
| Saturday | +3% | 229K |
Best tweets
- Aug 6, 2026158x their median
You see how this looks, right? Lance Oppenheim's PRIMETIME produced by and starring Robert Pattinson as famed To Catch a Predator host Chris Hansen, inspired by true events. Have a seat September 25. https://t.co/FvGyl2dIBs
- Aug 19, 202633x their median
Welcome to the family. CLUB KID, the heart-stealing debut from writer-director-star Jordan Firstman alongside Reggie Absolom, Cara Delevingne, and Diego Calva. In theaters this November. https://t.co/3R6esm0y5A
- May 5, 202631x their median
Where it all began. Dominic Sessa is Anthony Bourdain in TONY β from director Matt Johnson, in theaters this August. https://t.co/nMqk5pRGp0
- Aug 13, 202623x their median
A tale of two Tonys https://t.co/GBW4OE54ES
- Aug 11, 202621x their median
i love the use of mirrors in this movie https://t.co/5ozp99ProL
- Aug 16, 202616x their median
Seth rogen the whole time couldnβt believe he was being perceived sexually im crying https://t.co/vkSmZxkIhP
- Aug 6, 202614x their median
the visuals of lance oppenheim's primetime (2026) https://t.co/DKDbrJHrEF
- Aug 12, 202613x their median
I love how the entire A24 Podcast episode for Tony is just Matt and Stavvy riffing until Matt suddenly drops this at the very end https://t.co/v5Gk1UUEq0
- Aug 13, 202611x their median
Just finished watching The Invite and I'm obsessed with the score, it made the film even more anxiety-inducing, Blood Orange you're a genius. https://t.co/quLeol0v4z
- Aug 6, 202610x their median
Weβre gonna be bigger than LOST! https://t.co/QtabvTgQ89
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 488 interactions against 2.2M followers, an engagement rate of 0.022%. Measured over 81 original posts, its engagement rate beats 59% of 3,809 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 70K times each, and 0.697% of those impressions turn into an interaction. That is about 3.21% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 6 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 15:00 UTC, and Tuesday is the busiest day of the week. Of the 81 posts sampled, 93% carry an image or video, 10% are part of a thread and 14% link out. The account's strongest tracked post pulled 77K interactions, about 158x its own typical post. Recurring topics include #tony, #fallontonight, #nw.
- What is A24's engagement rate on X?
- A24 (@A24) has an engagement rate of 0.022%, based on the median interactions across 81 original posts from the last 30 days against 2,179,152 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.022%, A24 sits above the 25th percentile of the 36,960 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @A24 have real engagement?
- Its engagement rate beats 59% of the tracked X accounts closest to it in follower count (3,809 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @A24 post?
- Most posts go out around 15:00 UTC, and Tuesday is its busiest day, at roughly 6 posts per day across the measured window.