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AI at Meta engagement report

@AIatMeta - 841K followers on X

Measured over 6 original posts from a 30-day window, last computed on August 30, 2026.

Engagement

Per follower
0.138%
of 841K followers
Per impression
0.478%
242K views on a typical post
Reach
28.8%
of its followers see a post
Typical post
1.2K
interactions (median)
Saved
0.082%
198 bookmarks on a typical post
Posting rate
0.93/day
active 20% of days
Peak time
10:00 UTC
Thursday

Early reading. We have captured 6 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 1.2K interactions against 841K followers, an engagement rate of 0.138%. Posts are seen about 242K times each, and 0.478% of those impressions turn into an interaction. That is about 28.8% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.93 post a day over the last 30 days, though only 20% of days saw any activity at all. Most posts go out around 10:00 UTC, and Thursday is the busiest day of the week. Of the 6 posts sampled, 100% carry an image or video and 17% link out. The account's strongest tracked post pulled 18K interactions, about 16x its own typical post. Only 6 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 6 original posts from a 30-day window, last computed on August 30, 2026.

Where this sits in the catalog

At 0.138%, AI at Meta sits above the 50th percentile of the 36,261 accounts in this comparison. That places it in the above the median band, which runs 0.08% to 0.431%.

p100.002%
p250.012%
p50 (median)0.08%
p750.431%
p902.10%
p99160.7%
Engagement rate as a share of followers, across the 36,261 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 107,137 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.431%
90th percentile2.10%
99th percentile160.7%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 10:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 10:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 10:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%50K
01:00 UTC-2%51K
02:00 UTC-3%50K
03:00 UTC-4%53K
04:00 UTC-6%43K
05:00 UTC-4%42K
06:00 UTC-4%48K
07:00 UTC-5%51K
08:00 UTC-4%60K
09:00 UTC-3%69K
10:00 UTC-2%71K
11:00 UTC-3%78K
12:00 UTC-2%86K
13:00 UTC-2%93K
14:00 UTC-3%96K
15:00 UTC-2%100K
16:00 UTC-3%97K
17:00 UTC-2%90K
18:00 UTC-1%84K
19:00 UTC-2%79K
20:00 UTC-1%74K
21:00 UTC-1%66K
22:00 UTC-2%57K
23:00 UTC-2%51K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Thursday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Thursday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+4%229K
Monday0%284K
Tuesday-2%273K
Wednesday-1%250K
Thursday-2%243K
Friday-3%251K
Saturday+3%226K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Jun 29, 202616x their median

    We’re sharing the next major milestone in our non-invasive brain-to-text decoder research: Brain2Qwerty v2. Building on v1, which was published today in @Nature, Brain2Qwerty v2 is the highest-performing end-to-end pipeline capable of real-time sentence decoding from raw brain signals. It advances beyond character-level performance to decoding words and semantics, enabling accuracy for overall communication. We believe this research has the potential to make a real difference for the millions of people who suffer from brain lesions or disorders that prevent them from communicating. 🧵👇

    14K2.1K6661.4K6.0M viewsView on X
  • Aug 10, 20268.8x their median

    Introducing Muse Glimmer, an open-weight 30B-parameter model optimized for local, always-on agent workflows. Muse Glimmer delivers strong performance on key agentic use cases and benchmarks compared with leading models in its size category, and is designed to run entirely on consumer hardware like a Mac or PCs with performant GPUs. In keeping with our long tradition of sharing fundamental AI research, we’re releasing model weights under a permissive Apache 2.0 license. 🧵👇

    8.3K1.1K3804291.4M viewsView on X
  • Jul 9, 20265.4x their median

    We’re excited to introduce Muse Spark 1.1, a significant upgrade from the first Muse Spark model we released earlier this year. Along with this release, we are launching a public preview of the new Meta Model API where developers can access Muse Spark 1.1. The model is also available now in "Thinking" mode in the Meta AI app and on https://t.co/wHkMPH82ZH. Learn more: https://t.co/zGcA3XaWpN

    5.0K6253222491.0M viewsView on X
  • Aug 5, 20263.8x their median

    Introducing Muse Code (beta), a terminal coding agent built for long-horizon software engineering, powered by our new Muse Spark 1.2 model. Muse Code plans, implements, and validates complex, multi-file changes across large repositories with persistent sub-agents that solve difficult problems faster, more accurately, and with less intervention. 🧵👇

    3.7K363200136512K viewsView on X
  • Jul 7, 20262.8x their median

    Introducing Muse Image and Muse Video, the first media generation models developed by Meta Superintelligence Labs. Muse Image is our most advanced image generation model yet. It follows instructions faithfully, edits with precision, composes from multiple references, and draws on Instagram for social context. It also brings agentic tool use capabilities to image generation and integrates with Muse Spark. You can try Muse Image in the Meta AI app and web, as well as in Instagram Stories and WhatsApp – starting in limited countries with more locations on the way. Today we’re also previewing Muse Video, which is built upon the same pretraining base as Muse Image to deliver exceptional visual fidelity with native audio support. Learn more about both models: https://t.co/QtKDPDZP5v

    2.5K376185176848K viewsView on X
  • Apr 10, 20261.7x their median

    the muse spark API will be coming soon! we have been thrilled with the amount of excitement amongst developers who want to try muse spark inside their agentic harnesses stay tuned!

    1.7K8812736186K viewsView on X
  • Aug 6, 2026

    To understand whether we're making genuine progress on reasoning, we entered our AI models in five STEM Olympiad competitions. The results: 🏅 Asian Physics Olympiad (APhO): Perfect score, theory exam 🏅 International Physics Olympiad (IPhO): Perfect score, theory exam 🥇 International Mathematical Olympiad (IMO): Gold medal 🥇 International Chemistry Olympiad (IChO): Gold-medal-level performance 🥇 Romanian Masters of Mathematics (RMM): Gold-medal-level performance The types of problems in the Olympiad competitions are exceptionally hard, demanding deep chains of reasoning, creative insight, and flawless argumentation. To test pure reasoning capability, we disallowed all tool use, meaning no search, no coding, and no calculator. We have deep admiration for the contestants and committees behind these competitions, and are grateful for their support in enabling our participation.

    1.3K1398343338K viewsView on X
  • Apr 24, 2026

    Today we’re announcing an agreement with Amazon Web Services to bring tens of millions of AWS Graviton cores to our compute portfolio. This partnership marks an expansion of our diversified AI infrastructure and will help scale systems behind Meta AI and agentic experiences that serve billions of people. Learn more: https://t.co/cmeATOB7Jc

    1.3K11912022103K viewsView on X
  • Apr 8, 2026

    Ok this is actually pretty impressive and I truly didn't see any model doing this before or being able to do it to this extent. When I asked Muse Spark from Meta to convert this image into code, it cut out the assets from the screens so it could use them correctly! https://t.co/eyTlSHk2Bh

    881583813184K viewsView on X
  • Jul 9, 2026

    We gave a few leaders early access to Muse Spark 1.1, here's what they had to say: https://t.co/66Evscf2TM

    7205957670K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 1.2K interactions against 841K followers, an engagement rate of 0.138%. Posts are seen about 242K times each, and 0.478% of those impressions turn into an interaction. That is about 28.8% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.93 post a day over the last 30 days, though only 20% of days saw any activity at all. Most posts go out around 10:00 UTC, and Thursday is the busiest day of the week. Of the 6 posts sampled, 100% carry an image or video and 17% link out. The account's strongest tracked post pulled 18K interactions, about 16x its own typical post. Only 6 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is AI at Meta's engagement rate on X?
AI at Meta (@AIatMeta) has an engagement rate of 0.138%, based on the median interactions across 6 original posts from the last 30 days against 841,090 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.138%, AI at Meta sits above the 50th percentile of the 36,261 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @AIatMeta have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @AIatMeta post?
Most posts go out around 10:00 UTC, and Thursday is its busiest day, at roughly 0.93 posts per day across the measured window.

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