Air Canada engagement report
@AirCanada - 666K followers on X
Measured over 2 original posts from a 30-day window, last computed on August 25, 2026.
Engagement
Early reading. We have captured 2 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.
A typical post picks up 156 interactions against 666K followers, an engagement rate of 0.023%. Posts are seen about 66K times each, and 0.235% of those impressions turn into an interaction. That is about 9.95% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.13 posts a day over the last 30 days, though only 7% of days saw any activity at all. Most posts go out around 21:00 UTC, and Tuesday is the busiest day of the week. Of the 2 posts sampled, 100% carry an image or video and 100% link out. The account's strongest tracked post pulled 6.3K interactions, about 40x its own typical post. Only 2 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
Measured over 2 original posts from a 30-day window, last computed on August 25, 2026.
Where this sits in the catalog
At 0.023%, Air Canada sits above the 25th percentile of the 37,071 accounts in this comparison. That places it in the below the median band, which runs 0.012% to 0.08%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.435% |
| 90th percentile | 2.10% |
| 99th percentile | 158.3% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 21:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 51K |
| 01:00 UTC | -2% | 52K |
| 02:00 UTC | -3% | 51K |
| 03:00 UTC | -4% | 54K |
| 04:00 UTC | -6% | 44K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 49K |
| 07:00 UTC | -5% | 53K |
| 08:00 UTC | -4% | 61K |
| 09:00 UTC | -3% | 71K |
| 10:00 UTC | -2% | 73K |
| 11:00 UTC | -3% | 80K |
| 12:00 UTC | -2% | 88K |
| 13:00 UTC | -2% | 96K |
| 14:00 UTC | -4% | 99K |
| 15:00 UTC | -2% | 103K |
| 16:00 UTC | -3% | 100K |
| 17:00 UTC | -2% | 92K |
| 18:00 UTC | -1% | 86K |
| 19:00 UTC | -2% | 81K |
| 20:00 UTC | -1% | 75K |
| 21:00 UTC | -1% | 67K |
| 22:00 UTC | -1% | 58K |
| 23:00 UTC | -1% | 52K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 234K |
| Monday | 0% | 294K |
| Tuesday | -3% | 288K |
| Wednesday | -1% | 253K |
| Thursday | -2% | 247K |
| Friday | -3% | 256K |
| Saturday | +3% | 230K |
Best tweets
- Mar 23, 202640x their median
Air Canada President and CEO Michael Rousseau provides a video statement on the tragic accident involving Air Canada Express AC8646: https://t.co/ZwFibpOkj2
- Mar 30, 202628x their median
Air Canada Board of Directors announces the retirement of President and Chief Executive Officer: https://t.co/VV4AfVmeUG // Le Conseil d'administration d'Air Canada annonce le départ à la retraite du président et chef de la direction : https://t.co/m7WbxGRChj https://t.co/JlccCMt7wK
- Apr 14, 202615x their median
Meet our new cabin design standard, coming soon across the fleet. It brings a distinctly Canadian experience to life, with a focus on comfort, care and connection for every customer on every flight. More: https://t.co/noI74aPmk4 https://t.co/34STgRiIJP
- Apr 24, 20267.6x their median
Our 1st @Airbus #A321XLR has departed Hamburg for Canada. It heralds a new era of network growth at Air Canada with its extended range and capabilities, and debuts our new Glowing Hearted cabins with lie-flat seats. Welcome to the family, C-GXLR! More: https://t.co/gVpbHaX0wW https://t.co/WPMRvIvMGT
- Mar 23, 20265.6x their median
Michael Rousseau, président et chef de la direction d'Air Canada, fait une déclaration vidéo au sujet du tragique accident impliquant le vol Air Canada Express AC8646: https://t.co/v9zbLH3g62
- Apr 24, 20263.9x their median
Notre 1er #A321XLR d’@Airbus, C-GXLR, part de Hambourg pour le Canada, marquant une nouvelle étape de croissance du réseau avec sa portée et ses capacités accrues. Sont dévoilés aussi la cabine Accueil chaleureux et ses fauteuils tout inclinables. Plus : https://t.co/mFy86stnUf https://t.co/xDTH6Yoh2f
- Mar 26, 20263.6x their median
Déclaration de Michael Rousseau, président et chef de la direction d'Air Canada : https://t.co/ZVrnnqcsQf // Statement from Michael Rousseau, President and Chief Executive Officer of Air Canada: https://t.co/XLeB5icXKk https://t.co/mnsyd9DXGp
- Jul 9, 20263.6x their median
Le vol AC774 assurant la liaison entre Los Angeles et Montréal par 737 MAX de Boeing, a quitté la voie de circulation après son atterrissage à @yulaeroport, vers 16 h. Aucun blessé n'est signalé.
- Apr 14, 20263.4x their median
Découvrez notre nouvelle norme d’aménagement cabine, qui sera bientôt déployée dans notre parc aérien. Offrant une expérience typiquement canadienne, elle met l’accent sur le confort, l’attention portée aux clients et la convivialité à chaque vol. Plus: https://t.co/fJux3QFUSQ https://t.co/6H0R7isR1M
- Jun 9, 20262.6x their median
Our Glowing Hearted Era Begins as First @Airbus A321XLR Commercial Flight Takes Off More: https://t.co/ebnAgGEBjZ // Accueil chaleureux : une nouvelle ère s’amorce pour Air Canada avec le décollage du premier vol commercial de l’A321XLR d’@Airbus Plus : https://t.co/MISsSelQxS https://t.co/9iWsqwM4A4
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Buy or sell X accounts - escrow-protected
PlayerSells is an escrow marketplace for X accounts. Every deal is protected, with no middleman risk.
Reading these numbers
A typical post picks up 156 interactions against 666K followers, an engagement rate of 0.023%. Posts are seen about 66K times each, and 0.235% of those impressions turn into an interaction. That is about 9.95% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.13 posts a day over the last 30 days, though only 7% of days saw any activity at all. Most posts go out around 21:00 UTC, and Tuesday is the busiest day of the week. Of the 2 posts sampled, 100% carry an image or video and 100% link out. The account's strongest tracked post pulled 6.3K interactions, about 40x its own typical post. Only 2 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
- What is Air Canada's engagement rate on X?
- Air Canada (@AirCanada) has an engagement rate of 0.023%, based on the median interactions across 2 original posts from the last 30 days against 665,506 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.023%, Air Canada sits above the 25th percentile of the 37,071 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @AirCanada have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @AirCanada post?
- Most posts go out around 21:00 UTC, and Tuesday is its busiest day, at roughly 0.13 posts per day across the measured window.