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Air Tanzania engagement report

@AirTanzania - 92K followers on X

Measured over 2 original posts from a 30-day window, last computed on August 27, 2026.

Engagement

Per follower
0.012%
of 92K followers
Per impression
1.07%
1.0K views on a typical post
Reach
1.12%
of its followers see a post
Typical post
11
interactions (median)
Saved
0.049%
0 bookmarks on a typical post
Posting rate
0.07/day
active 7% of days
Peak time
10:00 UTC
Monday

Early reading. We have captured 2 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 11 interactions against 92K followers, an engagement rate of 0.012%. Posts are seen about 1.0K times each, and 1.07% of those impressions turn into an interaction. That is about 1.12% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.07 posts a day over the last 30 days, though only 7% of days saw any activity at all. Most posts go out around 10:00 UTC, and Monday is the busiest day of the week. Of the 2 posts sampled, 100% carry an image or video and 50% link out. The account's strongest tracked post pulled 40 interactions, about 3.6x its own typical post. Recurring topics include #airtanzania, #flyairtanzania, #thewingsofkilimanjaro. Only 2 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 2 original posts from a 30-day window, last computed on August 27, 2026. Recurring tags: #airtanzania, #flyairtanzania, #thewingsofkilimanjaro.

Where this sits in the catalog

At 0.012%, Air Tanzania sits above the 10th percentile of the 37,856 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.

p100.002%
p250.012%
p50 (median)0.081%
p750.439%
p902.10%
p99155.6%
Engagement rate as a share of followers, across the 37,856 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 97,248 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.081%
75th percentile0.439%
90th percentile2.10%
99th percentile155.6%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 10:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 10:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 10:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%53K
01:00 UTC-2%53K
02:00 UTC-3%52K
03:00 UTC-4%55K
04:00 UTC-6%44K
05:00 UTC-4%43K
06:00 UTC-4%50K
07:00 UTC-5%54K
08:00 UTC-4%63K
09:00 UTC-3%72K
10:00 UTC-2%75K
11:00 UTC-3%81K
12:00 UTC-2%90K
13:00 UTC-2%98K
14:00 UTC-3%101K
15:00 UTC-2%105K
16:00 UTC-4%102K
17:00 UTC-3%95K
18:00 UTC-1%88K
19:00 UTC-2%83K
20:00 UTC-1%77K
21:00 UTC-1%69K
22:00 UTC-2%60K
23:00 UTC-2%53K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Monday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Monday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%238K
Monday0%302K
Tuesday-3%302K
Wednesday-1%257K
Thursday-2%250K
Friday-3%259K
Saturday+3%233K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Jun 4, 20263.6x their median

    The heart of East Africa to the global stage! We transport fresh Tanzanian produce and essential industrial equipment, connecting local businesses to major international hubs like Guangzhou and Mumbai with efficiency and care. https://t.co/SiGO0f4pPy

    2410339.3K viewsView on X
  • May 28, 20262.9x their median

    It's Our Business to Move Your Business. #FlyAirTanzania #airtanzaniacargoservices https://t.co/QFBZJjEPbU

    2110101.9K viewsView on X
  • May 13, 20261.8x their median

    Baadhi ya Marubani pamoja na Wahudumu wa Ndani ya Ndege wa Kampuni ya Ndege Tanzania (ATCL) wakifuatilia uwasilishaji wa Bajeti ya Wizara ya Uchukuzi kwa mwaka wa fedha 2026/2027, uliowasilishwa bungeni na Waziri wa Uchukuzi, Mhe. Prof. Makame Mbarawa, leo tarehe 13 Mei 2026. https://t.co/wnbm150gOp

    131514.2K viewsView on X
  • Dec 17, 20251.7x their median

    Ready for a spontaneous getaway? Grab our Same Day, Same Travel Offer! Fly to any domestic destination for just 99,000 TSH (one way). Whether it's a quick business trip or a surprise visit to family, we've got you covered at an unbeatable price. https://t.co/GPOxBpRsav

    421301.1K viewsView on X
  • May 13, 20261.5x their median

    Kulia ni Mkurugenzi Mkuu wa Kampuni ya Ndege Tanzania (ATCL), Mhandisi Peter Ulanga, akifuatilia uwasilishaji wa Bajeti ya Wizara ya Uchukuzi kwa mwaka wa fedha 2026/2027, uliowasilishwa bungeni na Waziri wa Uchukuzi, Mhe. Prof. Makame Mbarawa, leo tarehe 13 Mei 2026. https://t.co/kI6n0kxT8V

    151101.4K viewsView on X
  • Aug 10, 2026

    Smooth runways, big dreams, and a fresh start to the week. Wherever you're headed, let your ambitions take flight. Happy Monday! Any plans of flying with us this week? https://t.co/sH3RTTC575 #FlyAirTanzania #TheWingsofKilimanjaro #AirTanzania https://t.co/r4nL8PkQQC

    122201.4K viewsView on X
  • Apr 10, 2026

    We’re thrilled to announce that starting 1st June, Air Tanzania will be flying daily from Dar es Salaam to Mumbai. Whether it's for business, medical travel, or a vibrant holiday at the Gateway of India, we’ve got a seat waiting for you. https://t.co/wEQy13Zc94

    10330545 viewsView on X
  • Jun 4, 2026

    Experience unmatched comfort and style aboard the Air Tanzania Dreamliner as you journey to Lusaka and Harare. Starting 5th June 2026 Dreamliner flights every Friday Book your next adventure at https://t.co/sH3RTTC575 https://t.co/hSNXEvMWyt

    12300786 viewsView on X
  • Dec 18, 2025

    Your trusted cargo partner, dependable, affordable, unbeatable. Go further with Air Tanzania Cargo. #FlyAirTanzania #airtanzaniacargoservices https://t.co/txQFY8Hucl

    83301.2K viewsView on X
  • Jun 3, 2026

    Zanzibar is calling! Get ready to experience the beauty of the Spice Island with Air Tanzania's direct flights from Nairobi to Zanzibar, starting 15th June 2026. Whether you're planning a relaxing beach escape, a romantic getaway, or an unforgettable adventure, your journey to https://t.co/EuvDp2247L

    102101.3K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#airtanzania#flyairtanzania#thewingsofkilimanjaro

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 11 interactions against 92K followers, an engagement rate of 0.012%. Posts are seen about 1.0K times each, and 1.07% of those impressions turn into an interaction. That is about 1.12% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.07 posts a day over the last 30 days, though only 7% of days saw any activity at all. Most posts go out around 10:00 UTC, and Monday is the busiest day of the week. Of the 2 posts sampled, 100% carry an image or video and 50% link out. The account's strongest tracked post pulled 40 interactions, about 3.6x its own typical post. Recurring topics include #airtanzania, #flyairtanzania, #thewingsofkilimanjaro. Only 2 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is Air Tanzania's engagement rate on X?
Air Tanzania (@AirTanzania) has an engagement rate of 0.012%, based on the median interactions across 2 original posts from the last 30 days against 91,845 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.012%, Air Tanzania sits above the 10th percentile of the 37,856 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @AirTanzania have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @AirTanzania post?
Most posts go out around 10:00 UTC, and Monday is its busiest day, at roughly 0.07 posts per day across the measured window.

Keep going

Air Tanzania (@AirTanzania) Engagement Rate - 0.012% | PlayerSells