Airbus engagement report
@Airbus - 910K followers on X
Measured over 12 original posts from a 30-day window, last computed on August 28, 2026.
Engagement
A typical post picks up 970 interactions against 910K followers, an engagement rate of 0.107%. Measured over 12 original posts, its engagement rate beats 74% of 3,791 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 37K times each, and 2.62% of those impressions turn into an interaction. That is about 4.07% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.47 posts a day over the last 30 days, though only 40% of days saw any activity at all. Most posts go out around 09:00 UTC, and Wednesday is the busiest day of the week. Of the 12 posts sampled, 100% carry an image or video, 8% are part of a thread and 33% link out. The account's strongest tracked post pulled 11K interactions, about 12x its own typical post. Recurring topics include #a350, #a350f, #a220.
Measured over 12 original posts from a 30-day window, last computed on August 28, 2026. Recurring tags: #a350, #a350f, #a220.
Compared with accounts its own size
Airbus's engagement rate beats 74% of the tracked X accounts closest to it in follower count (3,791 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 76% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.107%, Airbus sits above the 50th percentile of the 36,759 accounts in this comparison. That places it in the above the median band, which runs 0.08% to 0.434%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.434% |
| 90th percentile | 2.10% |
| 99th percentile | 160.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 09:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 51K |
| 01:00 UTC | -2% | 52K |
| 02:00 UTC | -3% | 50K |
| 03:00 UTC | -4% | 54K |
| 04:00 UTC | -6% | 43K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 48K |
| 07:00 UTC | -5% | 52K |
| 08:00 UTC | -4% | 61K |
| 09:00 UTC | -3% | 70K |
| 10:00 UTC | -2% | 72K |
| 11:00 UTC | -3% | 79K |
| 12:00 UTC | -2% | 87K |
| 13:00 UTC | -3% | 95K |
| 14:00 UTC | -4% | 98K |
| 15:00 UTC | -2% | 101K |
| 16:00 UTC | -4% | 99K |
| 17:00 UTC | -2% | 91K |
| 18:00 UTC | -1% | 85K |
| 19:00 UTC | -1% | 80K |
| 20:00 UTC | -1% | 75K |
| 21:00 UTC | -1% | 66K |
| 22:00 UTC | -2% | 58K |
| 23:00 UTC | -2% | 52K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +4% | 232K |
| Monday | 0% | 290K |
| Tuesday | -2% | 281K |
| Wednesday | -1% | 252K |
| Thursday | -2% | 245K |
| Friday | -3% | 254K |
| Saturday | +3% | 228K |
Best tweets
- Jul 28, 202612x their median
History made. After a 12,460NM (23,075.92 km) / 24 hours 24 minutes direct flight from Melbourne 🇦🇺, the #A350-1000ULR arrives home in Toulouse 🇫🇷. Watch the journey on @FlightRadar24: https://t.co/tzKbCjsfFM #Ultimate #LongRangeLeader https://t.co/pTjoOuhqpb
- Jul 28, 20269.7x their median
The Project Sunrise @Airbus A350-1000ULR has touched down in Toulouse, France after completing a 24 hour 24 minute non-stop flight from Melbourne, Australia. The aircraft flew northeast over the Pacific, over the US and Canada, then across the Atlantic and south over the UK to Toulouse, crossing three continents and two oceans, with two sunsets and two sunrises along the way.
- Jul 28, 20266.6x their median
The #A350-1000ULR is just back from its longest flight ever from Melbourne 🇦🇺 to Toulouse 🇫🇷! That’s a 12,460NM (23,075.92 km) hop 🦘 in 24 hours 24 minutes! And for the crew, that meant flying from winter to summer, crossing 2 oceans, 3 continents, and seeing 2 sunrises + 2 sunsets... all in a single flight! Watch some highlights in the video below and learn more about the full journey here: https://t.co/GLWOdtlaMg
- Jul 28, 20264.6x their median
23,075.92 km in 24 hours, 24 minutes. We tallied up a few other facts and figures from this historic @Airbus A350-1000ULR flight. https://t.co/nJnJIQwQYC
- Jul 24, 20263.0x their median
📡✈️🥈2,972,670 total follows makes the @Airbus A350-1000ULR test flight from Toulouse to Melbourne our 2nd most tracked flight of all time. The aircraft will be used by @Qantas on its upcoming Project Sunrise flights. Rewind the flight on Flightradar24: https://t.co/gncZNN8dUi https://t.co/ilPJkTMR8o
- Jul 21, 20262.8x their median
Fresh livery. New look. The same legendary A380, completely reimagined to test the #futureofflight. Aerospace #innovation requires meticulous preparation. Behind the scenes, we are making incredible progress as we prepare to flight-test a new engine. Developed by joining forces with @CFM_engines, this propulsion system is designed to change the game for the performance and fuel efficiency of our next-generation single-aisle aircraft. To test this technology safely, we are using the A380. With its four-engine configuration and immense cabin space for advanced test instrumentation, it is ideal for testing tomorrow's technology in real flight conditions. Seeing the #A380 roll out in its new colours is an incredibly rewarding milestone for everyone across our teams as we work towards making the skies of tomorrow more efficient. See how we’re testing tomorrow's #propulsion systems ➡️ https://t.co/mSLb26exUj #FIA2026
- Aug 19, 20262.8x their median
The ultimate unboxing! 📦 4,000 entries, 2 winning concepts and 1 unique livery later: our first #A350F has rolled out the paintshop. Congratulations to the winners and #TeamAirbus who brought this milestone to life. Next stop for the #NewGenFreighter: First Flight! ✈️ https://t.co/IkLmOSXrzn
- Jul 24, 20262.8x their median
Our Project Sunrise Airbus A350-1000ULR has touched down in Australia for the first time. This journey is part of its two-month flight testing campaign, with the aircraft flying directly from Toulouse to Melbourne in 19 hours and 12 minutes. https://t.co/B8lvCmZER8
- Jul 27, 20262.7x their median
Arriving in 21:33h: @Airbus Project Sunrise A350-1000ULR has just departed Melbourne on an epic nonstop journey to Toulouse. Track it: https://t.co/lEeXgZZ61N @Qantas https://t.co/tRaVMJ4M4o
- Jul 23, 20262.3x their median
From summer to winter in a single hop! As part of our flight test campaign, our test crew is taking the #A350-1000ULR from Toulouse to Melbourne NON STOP for the first time. Follow this major milestone live on @FlightRadar24! https://t.co/AtYY6zybmL Next stop: Australia! @Qantas, over to you!
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 970 interactions against 910K followers, an engagement rate of 0.107%. Measured over 12 original posts, its engagement rate beats 74% of 3,791 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 37K times each, and 2.62% of those impressions turn into an interaction. That is about 4.07% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.47 posts a day over the last 30 days, though only 40% of days saw any activity at all. Most posts go out around 09:00 UTC, and Wednesday is the busiest day of the week. Of the 12 posts sampled, 100% carry an image or video, 8% are part of a thread and 33% link out. The account's strongest tracked post pulled 11K interactions, about 12x its own typical post. Recurring topics include #a350, #a350f, #a220.
- What is Airbus's engagement rate on X?
- Airbus (@Airbus) has an engagement rate of 0.107%, based on the median interactions across 12 original posts from the last 30 days against 909,964 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.107%, Airbus sits above the 50th percentile of the 36,759 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @Airbus have real engagement?
- Its engagement rate beats 74% of the tracked X accounts closest to it in follower count (3,791 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @Airbus post?
- Most posts go out around 09:00 UTC, and Wednesday is its busiest day, at roughly 0.47 posts per day across the measured window.