American Express engagement report
@AmericanExpress - 813K followers on X
Measured over 3 original posts from a 30-day window, last computed on August 31, 2026.
Engagement
Early reading. We have captured 3 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.
A typical post picks up 69 interactions against 813K followers, an engagement rate of 0.009%. Posts are seen about 19K times each, and 0.366% of those impressions turn into an interaction. That is about 2.32% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.1 posts a day over the last 30 days, though only 10% of days saw any activity at all. Most posts go out around 12:00 UTC, and Wednesday is the busiest day of the week. Of the 3 posts sampled, 100% carry an image or video and 100% link out. The account's strongest tracked post pulled 5.8K interactions, about 85x its own typical post. Only 3 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
Measured over 3 original posts from a 30-day window, last computed on August 31, 2026.
Where this sits in the catalog
At 0.009%, American Express sits above the 10th percentile of the 36,654 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.433% |
| 90th percentile | 2.10% |
| 99th percentile | 160.5% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 12:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 51K |
| 01:00 UTC | -2% | 52K |
| 02:00 UTC | -3% | 50K |
| 03:00 UTC | -4% | 53K |
| 04:00 UTC | -6% | 43K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 48K |
| 07:00 UTC | -5% | 52K |
| 08:00 UTC | -4% | 61K |
| 09:00 UTC | -3% | 70K |
| 10:00 UTC | -2% | 72K |
| 11:00 UTC | -3% | 78K |
| 12:00 UTC | -2% | 86K |
| 13:00 UTC | -2% | 94K |
| 14:00 UTC | -4% | 97K |
| 15:00 UTC | -2% | 101K |
| 16:00 UTC | -3% | 98K |
| 17:00 UTC | -2% | 91K |
| 18:00 UTC | -1% | 85K |
| 19:00 UTC | -1% | 80K |
| 20:00 UTC | -1% | 74K |
| 21:00 UTC | -1% | 66K |
| 22:00 UTC | -1% | 57K |
| 23:00 UTC | -2% | 52K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +4% | 231K |
| Monday | 0% | 288K |
| Tuesday | -2% | 278K |
| Wednesday | -1% | 251K |
| Thursday | -1% | 245K |
| Friday | -3% | 253K |
| Saturday | +3% | 227K |
Best tweets
- Feb 25, 202685x their median
We are excited to share our plans to build a new, state-of-the-art global headquarters at 2 World Trade Center, reaffirming our company’s deep commitment to Lower Manhattan. Read more about this announcement here: https://t.co/0w5bfp5bqx https://t.co/QB2PTzGGCp
- Sep 12, 202517x their median
Coming 9.18.25 https://t.co/ttn6ujaPTr
- Mar 29, 202616x their median
Tomorrow. https://t.co/YzlNqVCzMZ
- Sep 18, 20257.8x their median
Updated U.S. Consumer and Business Platinum Cards are here. With new and enhanced lifestyle and business benefits and world-class service powered by our award-winning digital capabilities, we're delivering more value than ever for our Card Members. Available immediately, the updated Platinum Cards now offer access to over $3,500 in annual value, and a limited-edition mirror card design. There’s Nothing Like Platinum. Learn about the refreshed Platinum Card here: https://t.co/wU6kpmLvoN
- Mar 30, 20266.1x their median
Amex is now the Official Payments Partner of the NFL — unlocking a new level of access for Card Members with presale tickets, on-site experiences, and perks at select games. Read more: https://t.co/poLEQsGWo9 https://t.co/sRnsydCAFA
- Mar 25, 20265.4x their median
Today we introduced the American Express Graphite™ Business Cash Unlimited Card. Read more about our new Business Card here: https://t.co/xRh7cvAlKj https://t.co/UTwohTV4lS
- Sep 15, 20253.7x their median
Reflecting on where we’ve been. Looking forward to what’s to come. https://t.co/ecUETsxAJK
- Aug 20, 20252.9x their median
Big news from Miami! We’re now the Official Payments Partner of the @f1miami, @HardRockStadium and the @MiamiDolphins—offering Card Members even more access and perks to enhance the value of Membership. Read more: https://t.co/tjaNaBsnv8 https://t.co/BF8blyrS1O
- Jul 9, 20262.7x their median
For more than 175 years, Lower Manhattan has been home to American Express. Today, we celebrated our next chapter in the neighborhood with the groundbreaking of the new American Express Tower. Read more: https://t.co/t6JrfHIzpf https://t.co/XCuJF4kk6n
- Jul 15, 20251.8x their median
On July 16 American Express will open a new Centurion Lounge at Tokyo’s Haneda Airport (HND), the busiest airport in Japan and one of the busiest airports in the world. Read more: https://t.co/ygzJ8uwtEf https://t.co/gEhvaxyGli
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 69 interactions against 813K followers, an engagement rate of 0.009%. Posts are seen about 19K times each, and 0.366% of those impressions turn into an interaction. That is about 2.32% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.1 posts a day over the last 30 days, though only 10% of days saw any activity at all. Most posts go out around 12:00 UTC, and Wednesday is the busiest day of the week. Of the 3 posts sampled, 100% carry an image or video and 100% link out. The account's strongest tracked post pulled 5.8K interactions, about 85x its own typical post. Only 3 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
- What is American Express's engagement rate on X?
- American Express (@AmericanExpress) has an engagement rate of 0.009%, based on the median interactions across 3 original posts from the last 30 days against 812,725 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.009%, American Express sits above the 10th percentile of the 36,654 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @AmericanExpress have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @AmericanExpress post?
- Most posts go out around 12:00 UTC, and Wednesday is its busiest day, at roughly 0.1 posts per day across the measured window.