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Arsenal engagement report

@Arsenal - 22M followers on X

Measured over 259 original posts from a 30-day window, last computed on August 31, 2026.

Engagement

Middle of its size range
Per follower
0.046%
of 22M followers
Per impression
2.29%
433K views on a typical post
Reach
2.00%
of its followers see a post
Typical post
9.9K
interactions (median)
Saved
0.02%
87 bookmarks on a typical post
Posting rate
9.47/day
active 63% of days
Peak time
15:00 UTC
Friday

A typical post picks up 9.9K interactions against 22M followers, an engagement rate of 0.046%. Measured over 259 original posts, its engagement rate beats 72% of 3,739 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 433K times each, and 2.29% of those impressions turn into an interaction. That is about 2.00% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 9.5 posts a day over the last 30 days, with activity on roughly 63% of days. Most posts go out around 15:00 UTC, and Friday is the busiest day of the week. Of the 259 posts sampled, 59% carry an image or video. The account's strongest tracked post pulled 84K interactions, about 8.5x its own typical post.

Measured over 259 original posts from a 30-day window, last computed on August 31, 2026. Recurring tag: #ucldraw.

Compared with accounts its own size

Arsenal's engagement rate beats 72% of the tracked X accounts closest to it in follower count (3,739 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 79% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.046%, Arsenal sits above the 25th percentile of the 36,378 accounts in this comparison. That places it in the below the median band, which runs 0.012% to 0.08%.

p100.002%
p250.012%
p50 (median)0.08%
p750.432%
p902.10%
p99161.0%
Engagement rate as a share of followers, across the 36,378 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 107,364 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.432%
90th percentile2.10%
99th percentile161.0%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 15:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 15:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 15:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%50K
01:00 UTC-2%51K
02:00 UTC-3%50K
03:00 UTC-4%53K
04:00 UTC-6%43K
05:00 UTC-4%42K
06:00 UTC-4%48K
07:00 UTC-5%52K
08:00 UTC-4%60K
09:00 UTC-3%69K
10:00 UTC-2%72K
11:00 UTC-3%78K
12:00 UTC-2%86K
13:00 UTC-2%94K
14:00 UTC-4%97K
15:00 UTC-2%100K
16:00 UTC-3%97K
17:00 UTC-2%90K
18:00 UTC-1%84K
19:00 UTC-2%79K
20:00 UTC-1%74K
21:00 UTC-1%66K
22:00 UTC-2%57K
23:00 UTC-2%51K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Friday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Friday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+4%230K
Monday0%286K
Tuesday-2%276K
Wednesday-1%251K
Thursday-1%244K
Friday-3%252K
Saturday+3%227K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Aug 21, 20268.5x their median

    SETTING THE STANDARD. https://t.co/bmwO0aMzjO

    67K14K1.2K2.1K1.5M viewsView on X
  • Aug 16, 20268.4x their median

    The Community Shield is OURS 🏆 https://t.co/DH7uzHkMvK

    64K16K1.2K2.2K1.7M viewsView on X
  • Aug 16, 20267.0x their median

    The perfect start to 26/27 👊 https://t.co/a7v0pCric4

    53K15K540788808K viewsView on X
  • Aug 16, 20266.9x their median

    25 seconds. https://t.co/wiKJnF4EWR

    61K6.6K300314785K viewsView on X
  • Aug 28, 20266.7x their median

    Once a Gooner, always a Gooner ❤️ Thank you, Reiss 👏 https://t.co/w0bUJkeRWG

    58K6.8K4425321.1M viewsView on X
  • Aug 25, 20265.9x their median

    The Arsenal have arrived. 📍PFA Awards 🏆 https://t.co/o2Az4hcnXt

    51K5.9K3682861.1M viewsView on X
  • Aug 21, 20265.8x their median

    Welcome to N5. https://t.co/Y0XjgDZ5n9

    51K5.7K2512342.0M viewsView on X
  • Aug 21, 20265.7x their median

    Tzoilidifying your vote. Christos picks up tonight's Player of the Match! 🤝 @whatsapp https://t.co/7JJYBypKU6

    51K5.0K3663471.1M viewsView on X
  • Aug 16, 20265.6x their median

    Two more assists in red and white 🇬🇷 https://t.co/YMglc3zWlo

    50K5.0K386299668K viewsView on X
  • Aug 16, 20265.5x their median

    THIS TEAM 😍 https://t.co/0goLjbMM8Z

    47K6.8K234141694K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#ucldraw

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 9.9K interactions against 22M followers, an engagement rate of 0.046%. Measured over 259 original posts, its engagement rate beats 72% of 3,739 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 433K times each, and 2.29% of those impressions turn into an interaction. That is about 2.00% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 9.5 posts a day over the last 30 days, with activity on roughly 63% of days. Most posts go out around 15:00 UTC, and Friday is the busiest day of the week. Of the 259 posts sampled, 59% carry an image or video. The account's strongest tracked post pulled 84K interactions, about 8.5x its own typical post.

What is Arsenal's engagement rate on X?
Arsenal (@Arsenal) has an engagement rate of 0.046%, based on the median interactions across 259 original posts from the last 30 days against 21,676,901 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.046%, Arsenal sits above the 25th percentile of the 36,378 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @Arsenal have real engagement?
Its engagement rate beats 72% of the tracked X accounts closest to it in follower count (3,739 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @Arsenal post?
Most posts go out around 15:00 UTC, and Friday is its busiest day, at roughly 9.47 posts per day across the measured window.

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