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Auschwitz Memorial engagement report

@AuschwitzMuseum - 1.4M followers on X

Measured over 185 original posts from a 30-day window, last computed on September 1, 2026.

Engagement

Top quarter for its size
Per follower
0.104%
of 1.4M followers
Per impression
4.07%
37K views on a typical post
Reach
2.55%
of its followers see a post
Typical post
1.5K
interactions (median)
Saved
0.011%
4 bookmarks on a typical post
Posting rate
6.37/day
active 50% of days
Peak time
07:00 UTC
Monday

A typical post picks up 1.5K interactions against 1.4M followers, an engagement rate of 0.104%. Measured over 185 original posts, its engagement rate beats 85% of 3,899 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 37K times each, and 4.07% of those impressions turn into an interaction. That is about 2.55% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 6.4 posts a day over the last 30 days, with activity on roughly 50% of days. Most posts go out around 07:00 UTC, and Monday is the busiest day of the week. Of the 185 posts sampled, 91% carry an image or video and 18% link out. The account's strongest tracked post pulled 4.3K interactions, about 2.9x its own typical post. Recurring topics include #auschwitz, #theresienstadt, #westerbork.

Measured over 185 original posts from a 30-day window, last computed on September 1, 2026. Recurring tags: #auschwitz, #theresienstadt, #westerbork.

Compared with accounts its own size

Auschwitz Memorial's engagement rate beats 85% of the tracked X accounts closest to it in follower count (3,899 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 92% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.104%, Auschwitz Memorial sits above the 50th percentile of the 37,856 accounts in this comparison. That places it in the above the median band, which runs 0.081% to 0.439%.

p100.002%
p250.012%
p50 (median)0.081%
p750.439%
p902.10%
p99155.6%
Engagement rate as a share of followers, across the 37,856 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 97,248 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.081%
75th percentile0.439%
90th percentile2.10%
99th percentile155.6%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 07:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 07:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 07:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%53K
01:00 UTC-2%53K
02:00 UTC-3%52K
03:00 UTC-4%55K
04:00 UTC-6%44K
05:00 UTC-4%43K
06:00 UTC-4%50K
07:00 UTC-5%54K
08:00 UTC-4%63K
09:00 UTC-3%72K
10:00 UTC-2%75K
11:00 UTC-3%81K
12:00 UTC-2%90K
13:00 UTC-2%98K
14:00 UTC-3%101K
15:00 UTC-2%105K
16:00 UTC-4%102K
17:00 UTC-3%95K
18:00 UTC-1%88K
19:00 UTC-2%83K
20:00 UTC-1%77K
21:00 UTC-1%69K
22:00 UTC-2%60K
23:00 UTC-2%53K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Monday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Monday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%238K
Monday0%302K
Tuesday-3%302K
Wednesday-1%257K
Thursday-2%250K
Friday-3%259K
Saturday+3%233K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Aug 23, 20262.9x their median

    23 August 1940 | A Belgian Jewish girl, Simone Frajermauer, was born in Brussels. She arrived at #Auschwitz on 2 August 1943 in a transport of 1,553 Jews deported from Kazerne Dossin in Mechelen. She was among 1,087 of them murdered in a gas chamber after the selection. https://t.co/898d1eedib

    3.5K709863047K viewsView on X
  • Aug 27, 20262.8x their median

    27 August 1940 | Dutch Jewish boy, Eric Louis Löwenthal, was born in Enschede. He was deported to #Auschwitz from #Westerbork in February 1944. He was murdered in a gas chamber after arrival selection. https://t.co/CSPT7uVeT3

    3.3K715953743K viewsView on X
  • Aug 28, 20262.6x their median

    28 August 1937 | A French Jewish boy, Tino Chomentowski, was born in Paris. He arrived at #Auschwitz od 19 August 1942 in a transport of 997 Jews deported from Drancy. He was among 897 of them murdered in gas chamber after the selection. https://t.co/Y0W6jLJ9sM

    3.2K679703245K viewsView on X
  • Aug 24, 20262.6x their median

    24 August 1941 | A Jewish boy, Harry Simon Shotland, was born in Harstad in Norway. He was deported from Oslo to #Auschwitz on 24 February 1943 with his mother Eva. They arrived at the camp on 3 March 1943 and were murdered in a gas chamber after the selection. https://t.co/qe60mBSQ3b

    3.2K637472241K viewsView on X
  • Aug 29, 20262.5x their median

    29 August 1922 | A Slovak Jewish woman, Rozalia Reiss, was born. She was deported to #Auschwitz. She did not survive. https://t.co/dzr84JjIEA

    3.0K544571641K viewsView on X
  • Aug 30, 20262.4x their median

    31 August 1927 | Italian Jewish boy, Pacifico Di Consiglio, was born in Rome. He was deported to #Auschwitz from Fossoli camp on 5 April 1944. He perished in the camp on 24 November 1944. https://t.co/UhEED6TgIa

    3.0K545441344K viewsView on X
  • Aug 29, 20262.4x their median

    29 August 1941 | An Italian Jewish girl, Gianna Di Segni, was born in Rome. In October 1943 she was deported to #Auschwitz with her parents Rita and Riccardo. None of them survived. https://t.co/hJ7lDsHo80

    2.8K605542247K viewsView on X
  • Aug 18, 20262.3x their median

    18 August 1931 | A German Jewish boy, Léo Schreiber, was born in Frankfurt. His family emigrated to France. He arrived in #Auschwitz on 23 August 1942 in a transport of 1,000 Jews from Drancy. He and his younger brother Albert were murdered after selection in a gas chamber. https://t.co/FrUYaLM3o4

    2.8K587611940K viewsView on X
  • Aug 29, 20262.3x their median

    29 August 1937 | A Belgian Jewish girl, Irene Weiss, was born in Brussels. She was deported to #Auschwitz in July 1944 and murdered in a gas chamber after the selection. --- ▶ Gas chambers and crematoria of the Auschwitz camp: https://t.co/Tx6rSvPyZL https://t.co/NJDZIdEjsA

    2.8K569641742K viewsView on X
  • Aug 28, 20262.3x their median

    29 August 1929 | French Jewish boy, Marcel Hantkan, was born in Paris. He was deported to #Auschwitz from #Drancy on 20 August 1942. He was murdered in a gas chamber after the arrival selection. --- ▶ Learn about the first two gas chambers near Auschwitz II-Birkenau: https://t.co/KArryHBbea

    2.8K558681942K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#auschwitz#theresienstadt#westerbork#zigeunerlager#drancy

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 1.5K interactions against 1.4M followers, an engagement rate of 0.104%. Measured over 185 original posts, its engagement rate beats 85% of 3,899 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 37K times each, and 4.07% of those impressions turn into an interaction. That is about 2.55% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 6.4 posts a day over the last 30 days, with activity on roughly 50% of days. Most posts go out around 07:00 UTC, and Monday is the busiest day of the week. Of the 185 posts sampled, 91% carry an image or video and 18% link out. The account's strongest tracked post pulled 4.3K interactions, about 2.9x its own typical post. Recurring topics include #auschwitz, #theresienstadt, #westerbork.

What is Auschwitz Memorial's engagement rate on X?
Auschwitz Memorial (@AuschwitzMuseum) has an engagement rate of 0.104%, based on the median interactions across 185 original posts from the last 30 days against 1,435,327 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.104%, Auschwitz Memorial sits above the 50th percentile of the 37,856 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @AuschwitzMuseum have real engagement?
Its engagement rate beats 85% of the tracked X accounts closest to it in follower count (3,899 accounts), which puts it in the top quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @AuschwitzMuseum post?
Most posts go out around 07:00 UTC, and Monday is its busiest day, at roughly 6.37 posts per day across the measured window.

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