BBC Sport engagement report

Compared with accounts its own size

BBC Sport's engagement rate beats 35% of the tracked X accounts closest to it in follower count (3,739 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 24% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.005%, BBC Sport sits above the 10th percentile of the 36,261 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 14:00 UTC, and Sunday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Recurring topics

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

Reading these numbers

A typical post picks up 489 interactions against 10M followers, an engagement rate of 0.005%. Measured over 245 original posts, its engagement rate beats 35% of 3,739 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 192K times each, and 0.255% of those impressions turn into an interaction. That is about 1.88% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 16.3 posts a day over the last 30 days, with activity on roughly 63% of days. Most posts go out around 14:00 UTC, and Sunday is the busiest day of the week. Of the 245 posts sampled, 100% carry an image or video, 16% are part of a thread and 5% link out. The account's strongest tracked post pulled 16K interactions, about 33x its own typical post. Recurring topics include #bbcfootball, #bbcbreakfast, #afc.

What is BBC Sport's engagement rate on X?

BBC Sport (@BBCSport) has an engagement rate of 0.005%, based on the median interactions across 245 original posts from the last 30 days against 10,198,530 followers. Replies, reposts and quote-posts of other people are excluded from that sample.

Is that a good engagement rate?

At 0.005%, BBC Sport sits above the 10th percentile of the 36,261 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.

Does @BBCSport have real engagement?

Its engagement rate beats 35% of the tracked X accounts closest to it in follower count (3,739 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.

When does @BBCSport post?

Most posts go out around 14:00 UTC, and Sunday is its busiest day, at roughly 16.33 posts per day across the measured window.