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Big Brother Daily engagement report

@BB_Updates - 432K followers on X

Measured over 40 original posts from a 30-day window, last computed on August 30, 2026.

Engagement

Middle of its size range
Per follower
0.122%
of 432K followers
Per impression
1.59%
33K views on a typical post
Reach
7.64%
of its followers see a post
Typical post
525
interactions (median)
Saved
0.061%
20 bookmarks on a typical post
Posting rate
1.33/day
active 3% of days
Peak time
04:00 UTC
Sunday

A typical post picks up 525 interactions against 432K followers, an engagement rate of 0.122%. Measured over 40 original posts, its engagement rate beats 71% of 3,882 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 33K times each, and 1.59% of those impressions turn into an interaction. That is about 7.64% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.3 post a day over the last 30 days, though only 3% of days saw any activity at all. Most posts go out around 04:00 UTC, and Sunday is the busiest day of the week. Of the 40 posts sampled, 8% carry an image or video. The account's strongest tracked post pulled 2.3K interactions, about 4.3x its own typical post.

Measured over 40 original posts from a 30-day window, last computed on August 30, 2026. Recurring tag: #bb28.

Compared with accounts its own size

Big Brother Daily's engagement rate beats 71% of the tracked X accounts closest to it in follower count (3,882 accounts, accounts of similar size (decile 7 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 63% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.122%, Big Brother Daily sits above the 50th percentile of the 37,459 accounts in this comparison. That places it in the above the median band, which runs 0.081% to 0.438%.

p100.002%
p250.012%
p50 (median)0.081%
p750.438%
p902.10%
p99159.8%
Engagement rate as a share of followers, across the 37,459 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 106,523 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.081%
75th percentile0.438%
90th percentile2.10%
99th percentile159.8%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 04:00 UTC, and Sunday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 04:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 04:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%52K
01:00 UTC-2%53K
02:00 UTC-3%51K
03:00 UTC-4%55K
04:00 UTC-6%44K
05:00 UTC-4%43K
06:00 UTC-4%49K
07:00 UTC-5%53K
08:00 UTC-4%62K
09:00 UTC-3%71K
10:00 UTC-2%74K
11:00 UTC-3%81K
12:00 UTC-2%89K
13:00 UTC-2%97K
14:00 UTC-3%100K
15:00 UTC-2%104K
16:00 UTC-4%101K
17:00 UTC-3%94K
18:00 UTC-1%87K
19:00 UTC-2%82K
20:00 UTC-1%77K
21:00 UTC-1%68K
22:00 UTC-1%59K
23:00 UTC-2%53K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Sunday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Sunday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%236K
Monday0%298K
Tuesday-3%295K
Wednesday-1%255K
Thursday-1%249K
Friday-3%257K
Saturday+3%231K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Aug 30, 20264.3x their median

    Melody- Who would you vote out, me or Devens? Drew- Self evict. I couldn't live without both of you. Melody- Fuck you. Drew- Devens 100%. Melody- Whatever. Drew- You don't believe me? Melody- No, the proof is in the pudding. Drew- What does it taste like? Melody- Shit #BB28

    2.1K77332362K viewsView on X
  • Aug 30, 20263.6x their median

    Melody- I feel like I'm the only person who fucking doesn't like Angela. She plays the guilt card so well and I see right through it. When I watched her season, I didn't like her. Yash- Me neither. Melody- It baffles me how the victim card works on Big Brother. How? #BB28

    1.7K101421951K viewsView on X
  • Aug 30, 20263.5x their median

    Drew is the new HoH. Drew nominated Lala, Taylor and Yash for eviction. The veto players are Drew, Lala, Taylor, Yash, Dee and Melody #BB28

    1.7K64533289K viewsView on X
  • Aug 30, 20262.8x their median

    Lala to Taylor- Weasel. I can't even stand to look at his face #BB28

    1.3K6140857K viewsView on X
  • Aug 30, 20262.7x their median

    Drew- I think the only people you, me and Barrett can win to are each other. Melody- Why? Drew- Cause we haven't done anything. Melody- There is still time to change that. Drew- I know but if an icon is in the final two, they win. Melody- You should have thought of that earlier #BB28

    1.3K42271947K viewsView on X
  • Aug 30, 20262.2x their median

    Yash- They martyred our girl PQ. Melody- I'm so fucking pissed off. Yash- That was another thing about Drew. He should have reacted so differently. Melody- He should have reacted the way that Barrett did. Yash- He sold out but it's okay, it'll come back around #BB28

    1.1K4019333K viewsView on X
  • Aug 30, 20262.1x their median

    Barrett- Hey everybody, it's time for the veto competition! #BB28 https://t.co/7iYHUipy8d

    1.1K3012853K viewsView on X
  • Aug 30, 20262.0x their median

    Dee- Are you going to be the renom? Devens- I think so. It's me or one of you all. Dee- No, it doesn't have to be. Devens- I think it does #BB28

    96231411291K viewsView on X
  • Aug 30, 20261.9x their median

    Yash won the Power of Veto! #BB28

    9614415425K viewsView on X
  • Aug 30, 20261.7x their median

    Drew- I've got a veto to win. Melody- Yeah right, I'm going to win #BB28 https://t.co/lXDyJIgbG8

    8372718455K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#bb28

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 525 interactions against 432K followers, an engagement rate of 0.122%. Measured over 40 original posts, its engagement rate beats 71% of 3,882 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 33K times each, and 1.59% of those impressions turn into an interaction. That is about 7.64% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.3 post a day over the last 30 days, though only 3% of days saw any activity at all. Most posts go out around 04:00 UTC, and Sunday is the busiest day of the week. Of the 40 posts sampled, 8% carry an image or video. The account's strongest tracked post pulled 2.3K interactions, about 4.3x its own typical post.

What is Big Brother Daily's engagement rate on X?
Big Brother Daily (@BB_Updates) has an engagement rate of 0.122%, based on the median interactions across 40 original posts from the last 30 days against 431,925 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.122%, Big Brother Daily sits above the 50th percentile of the 37,459 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @BB_Updates have real engagement?
Its engagement rate beats 71% of the tracked X accounts closest to it in follower count (3,882 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @BB_Updates post?
Most posts go out around 04:00 UTC, and Sunday is its busiest day, at roughly 1.33 posts per day across the measured window.

Keep going

Big Brother Daily (@BB_Updates) Engagement Rate - 0.122% | PlayerSells