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サーティワン アイスクリーム engagement report

@BR31_Icecream - 1.5M followers on X

Measured over 21 original posts from a 30-day window, last computed on September 1, 2026.

Engagement

Top quarter for its size
Per follower
0.198%
of 1.5M followers
Per impression
1.39%
207K views on a typical post
Reach
14.2%
of its followers see a post
Typical post
2.9K
interactions (median)
Saved
0.087%
179 bookmarks on a typical post
Posting rate
0.93/day
active 43% of days
Peak time
08:00 UTC
Monday

A typical post picks up 2.9K interactions against 1.5M followers, an engagement rate of 0.198%. Measured over 21 original posts, its engagement rate beats 83% of 3,774 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 207K times each, and 1.39% of those impressions turn into an interaction. That is about 14.2% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.93 post a day over the last 30 days, though only 43% of days saw any activity at all. Most posts go out around 08:00 UTC, and Monday is the busiest day of the week. Of the 21 posts sampled, 100% carry an image or video, 29% are part of a thread and 52% link out. The account's strongest tracked post pulled 207K interactions, about 72x its own typical post. Recurring topics include #サーティワン新作, #スイートアイスクリームタイム, #原神サーティワンコラボ.

Measured over 21 original posts from a 30-day window, last computed on September 1, 2026. Recurring tags: #サーティワン新作, #スイートアイスクリームタイム, #原神サーティワンコラボ.

Compared with accounts its own size

サーティワン アイスクリーム's engagement rate beats 83% of the tracked X accounts closest to it in follower count (3,774 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 60% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.198%, サーティワン アイスクリーム sits above the 50th percentile of the 36,654 accounts in this comparison. That places it in the above the median band, which runs 0.08% to 0.433%.

p100.002%
p250.012%
p50 (median)0.08%
p750.433%
p902.10%
p99160.5%
Engagement rate as a share of followers, across the 36,654 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 106,977 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.433%
90th percentile2.10%
99th percentile160.5%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 08:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 08:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 08:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%51K
01:00 UTC-2%52K
02:00 UTC-3%50K
03:00 UTC-4%53K
04:00 UTC-6%43K
05:00 UTC-4%42K
06:00 UTC-4%48K
07:00 UTC-5%52K
08:00 UTC-4%61K
09:00 UTC-3%70K
10:00 UTC-2%72K
11:00 UTC-3%78K
12:00 UTC-2%86K
13:00 UTC-2%94K
14:00 UTC-4%97K
15:00 UTC-2%101K
16:00 UTC-3%98K
17:00 UTC-2%91K
18:00 UTC-1%85K
19:00 UTC-1%80K
20:00 UTC-1%74K
21:00 UTC-1%66K
22:00 UTC-1%57K
23:00 UTC-2%52K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Monday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Monday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+4%231K
Monday0%288K
Tuesday-2%278K
Wednesday-1%251K
Thursday-1%245K
Friday-3%253K
Saturday+3%227K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Jul 31, 202672x their median

    ⚡🪨 https://t.co/wm5b5CLPgU

    149K41K59716K9.4M viewsView on X
  • Jun 24, 202638x their median

    / 7/1(水)スタート✨ \ どうぶつの森×サーティワン! のんびりとした夏ライフを味わえる商品が登場します🍨 詳しくはこちら👉 https://t.co/1k2LGqYwiQ https://t.co/sKjAwcE93J

    81K23K1986.1K5.8M viewsView on X
  • Jul 23, 202622x their median

    今年もやってくる! https://t.co/3vvkQwkOgG

    51K9.7K2262.0K3.3M viewsView on X
  • Jul 27, 202616x their median

    8/1(土)~ 31ポケ夏!キャンペーン 各地方のパートナーポケモンたちが大集合! ボルテッカーをイメージした新作フレーバーや、 モンスターボール型の商品が新登場! 詳細👉https://t.co/fK6Vbqp4NV https://t.co/8UuIL1i02G

    33K11K1182.5K2.5M viewsView on X
  • Aug 19, 202614x their median

    これは『原神』 のゲーム内で使えるアイテム…🤔? #原神サーティワンコラボ 詳細は8月20日(木)11時に発表📅 旅人のみなさん!お楽しみに🍨 #スイートアイスクリームタイム https://t.co/Yjq0yioclJ

    30K8.1K188621.6M viewsView on X
  • Jul 30, 202613x their median

    NEW OPEN…🤔!? https://t.co/rkS4TDXyxh

    33K2.9K2308167.9M viewsView on X
  • Aug 27, 202612x their median

    9/1(火)~ milky Wonderland ミルキーとコラボした新作フレーバーや、かわいいミルキーチャームつきの「ミルキースペシャルダブルカップ」など、ミルキーづくしの商品が登場! 詳細 👉https://t.co/Xi0QoHWuCV https://t.co/rBgMfaffuE

    26K6.8K352.0K2.9M viewsView on X
  • Jul 1, 202611x their median

    / サーティワン島 公開中✨ \ 『あつまれ どうぶつの森』ゲーム内で「サーティワン島」が登場しました! 夢番地:[DA-6005-6241-7141] 島での素敵な写真を撮ったら 「 #どうぶつの森サーティワン島」を付けて 投稿してね 開催中のコラボ詳細はこちら👉 https://t.co/1k2LGqYwiQ https://t.co/6t8bFfuuyk

    27K5.9K483201.3M viewsView on X
  • Aug 31, 202610x their median

    \9月のフレーバージャーナル公開📰/ 新作フレーバーは 「ミルキーショートケーキ」🍰 ・ポッピングミルキー🍬 ・レモンクランベリーチーズケーキ🍋 も期間限定で登場👏 気になるフレーバーを教えてね💬 https://t.co/nYbdFYEZ6w

    21K6.5K702.0K1.4M viewsView on X
  • Jul 31, 202610x their median

    ⋱✨原神×サーティワン✨⋰ 9月8日(火) モバイルオーダー限定コラボスタート🎉 詳細は8月中旬に発表予定‼️ お楽しみに🍨 #原神サーティワンコラボ #スイートアイスクリームタイム https://t.co/qn3z4PVQmN

    22K6.8K687251.1M viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#サーティワン新作#スイートアイスクリームタイム#原神サーティワンコラボ#31ポケ夏#サーティワンのミルキーワンダーランド

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 2.9K interactions against 1.5M followers, an engagement rate of 0.198%. Measured over 21 original posts, its engagement rate beats 83% of 3,774 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 207K times each, and 1.39% of those impressions turn into an interaction. That is about 14.2% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.93 post a day over the last 30 days, though only 43% of days saw any activity at all. Most posts go out around 08:00 UTC, and Monday is the busiest day of the week. Of the 21 posts sampled, 100% carry an image or video, 29% are part of a thread and 52% link out. The account's strongest tracked post pulled 207K interactions, about 72x its own typical post. Recurring topics include #サーティワン新作, #スイートアイスクリームタイム, #原神サーティワンコラボ.

What is サーティワン アイスクリーム's engagement rate on X?
サーティワン アイスクリーム (@BR31_Icecream) has an engagement rate of 0.198%, based on the median interactions across 21 original posts from the last 30 days against 1,460,730 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.198%, サーティワン アイスクリーム sits above the 50th percentile of the 36,654 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @BR31_Icecream have real engagement?
Its engagement rate beats 83% of the tracked X accounts closest to it in follower count (3,774 accounts), which puts it in the top quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @BR31_Icecream post?
Most posts go out around 08:00 UTC, and Monday is its busiest day, at roughly 0.93 posts per day across the measured window.

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