サーティワン アイスクリーム engagement report
@BR31_Icecream - 1.5M followers on X
Measured over 21 original posts from a 30-day window, last computed on September 1, 2026.
Engagement
A typical post picks up 2.9K interactions against 1.5M followers, an engagement rate of 0.198%. Measured over 21 original posts, its engagement rate beats 83% of 3,774 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 207K times each, and 1.39% of those impressions turn into an interaction. That is about 14.2% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.93 post a day over the last 30 days, though only 43% of days saw any activity at all. Most posts go out around 08:00 UTC, and Monday is the busiest day of the week. Of the 21 posts sampled, 100% carry an image or video, 29% are part of a thread and 52% link out. The account's strongest tracked post pulled 207K interactions, about 72x its own typical post. Recurring topics include #サーティワン新作, #スイートアイスクリームタイム, #原神サーティワンコラボ.
Measured over 21 original posts from a 30-day window, last computed on September 1, 2026. Recurring tags: #サーティワン新作, #スイートアイスクリームタイム, #原神サーティワンコラボ.
Compared with accounts its own size
サーティワン アイスクリーム's engagement rate beats 83% of the tracked X accounts closest to it in follower count (3,774 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 60% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.198%, サーティワン アイスクリーム sits above the 50th percentile of the 36,654 accounts in this comparison. That places it in the above the median band, which runs 0.08% to 0.433%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.433% |
| 90th percentile | 2.10% |
| 99th percentile | 160.5% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 08:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 51K |
| 01:00 UTC | -2% | 52K |
| 02:00 UTC | -3% | 50K |
| 03:00 UTC | -4% | 53K |
| 04:00 UTC | -6% | 43K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 48K |
| 07:00 UTC | -5% | 52K |
| 08:00 UTC | -4% | 61K |
| 09:00 UTC | -3% | 70K |
| 10:00 UTC | -2% | 72K |
| 11:00 UTC | -3% | 78K |
| 12:00 UTC | -2% | 86K |
| 13:00 UTC | -2% | 94K |
| 14:00 UTC | -4% | 97K |
| 15:00 UTC | -2% | 101K |
| 16:00 UTC | -3% | 98K |
| 17:00 UTC | -2% | 91K |
| 18:00 UTC | -1% | 85K |
| 19:00 UTC | -1% | 80K |
| 20:00 UTC | -1% | 74K |
| 21:00 UTC | -1% | 66K |
| 22:00 UTC | -1% | 57K |
| 23:00 UTC | -2% | 52K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +4% | 231K |
| Monday | 0% | 288K |
| Tuesday | -2% | 278K |
| Wednesday | -1% | 251K |
| Thursday | -1% | 245K |
| Friday | -3% | 253K |
| Saturday | +3% | 227K |
Best tweets
- Jul 31, 202672x their median
⚡🪨 https://t.co/wm5b5CLPgU
- Jun 24, 202638x their median
/ 7/1(水)スタート✨ \ どうぶつの森×サーティワン! のんびりとした夏ライフを味わえる商品が登場します🍨 詳しくはこちら👉 https://t.co/1k2LGqYwiQ https://t.co/sKjAwcE93J
- Jul 23, 202622x their median
今年もやってくる! https://t.co/3vvkQwkOgG
- Jul 27, 202616x their median
8/1(土)~ 31ポケ夏!キャンペーン 各地方のパートナーポケモンたちが大集合! ボルテッカーをイメージした新作フレーバーや、 モンスターボール型の商品が新登場! 詳細👉https://t.co/fK6Vbqp4NV https://t.co/8UuIL1i02G
- Aug 19, 202614x their median
これは『原神』 のゲーム内で使えるアイテム…🤔? #原神サーティワンコラボ 詳細は8月20日(木)11時に発表📅 旅人のみなさん!お楽しみに🍨 #スイートアイスクリームタイム https://t.co/Yjq0yioclJ
- Jul 30, 202613x their median
NEW OPEN…🤔!? https://t.co/rkS4TDXyxh
- Aug 27, 202612x their median
9/1(火)~ milky Wonderland ミルキーとコラボした新作フレーバーや、かわいいミルキーチャームつきの「ミルキースペシャルダブルカップ」など、ミルキーづくしの商品が登場! 詳細 👉https://t.co/Xi0QoHWuCV https://t.co/rBgMfaffuE
- Jul 1, 202611x their median
/ サーティワン島 公開中✨ \ 『あつまれ どうぶつの森』ゲーム内で「サーティワン島」が登場しました! 夢番地:[DA-6005-6241-7141] 島での素敵な写真を撮ったら 「 #どうぶつの森サーティワン島」を付けて 投稿してね 開催中のコラボ詳細はこちら👉 https://t.co/1k2LGqYwiQ https://t.co/6t8bFfuuyk
- Aug 31, 202610x their median
\9月のフレーバージャーナル公開📰/ 新作フレーバーは 「ミルキーショートケーキ」🍰 ・ポッピングミルキー🍬 ・レモンクランベリーチーズケーキ🍋 も期間限定で登場👏 気になるフレーバーを教えてね💬 https://t.co/nYbdFYEZ6w
- Jul 31, 202610x their median
⋱✨原神×サーティワン✨⋰ 9月8日(火) モバイルオーダー限定コラボスタート🎉 詳細は8月中旬に発表予定‼️ お楽しみに🍨 #原神サーティワンコラボ #スイートアイスクリームタイム https://t.co/qn3z4PVQmN
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 2.9K interactions against 1.5M followers, an engagement rate of 0.198%. Measured over 21 original posts, its engagement rate beats 83% of 3,774 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 207K times each, and 1.39% of those impressions turn into an interaction. That is about 14.2% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.93 post a day over the last 30 days, though only 43% of days saw any activity at all. Most posts go out around 08:00 UTC, and Monday is the busiest day of the week. Of the 21 posts sampled, 100% carry an image or video, 29% are part of a thread and 52% link out. The account's strongest tracked post pulled 207K interactions, about 72x its own typical post. Recurring topics include #サーティワン新作, #スイートアイスクリームタイム, #原神サーティワンコラボ.
- What is サーティワン アイスクリーム's engagement rate on X?
- サーティワン アイスクリーム (@BR31_Icecream) has an engagement rate of 0.198%, based on the median interactions across 21 original posts from the last 30 days against 1,460,730 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.198%, サーティワン アイスクリーム sits above the 50th percentile of the 36,654 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @BR31_Icecream have real engagement?
- Its engagement rate beats 83% of the tracked X accounts closest to it in follower count (3,774 accounts), which puts it in the top quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @BR31_Icecream post?
- Most posts go out around 08:00 UTC, and Monday is its busiest day, at roughly 0.93 posts per day across the measured window.