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Banco Central BR engagement report

@BancoCentralBR - 468K followers on X

Measured over 46 original posts from a 30-day window, last computed on August 29, 2026.

Engagement

Bottom quarter for its size
Per follower
0.006%
of 468K followers
Per impression
0.456%
5.8K views on a typical post
Reach
1.24%
of its followers see a post
Typical post
26
interactions (median)
Saved
0.026%
2 bookmarks on a typical post
Posting rate
1.83/day
active 47% of days
Peak time
12:00 UTC
Wednesday

A typical post picks up 26 interactions against 468K followers, an engagement rate of 0.006%. Measured over 46 original posts, its engagement rate beats 23% of 3,899 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 5.8K times each, and 0.456% of those impressions turn into an interaction. That is about 1.24% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.8 posts a day over the last 30 days, with activity on roughly 47% of days. Most posts go out around 12:00 UTC, and Wednesday is the busiest day of the week. Of the 46 posts sampled, 59% carry an image or video, 7% are part of a thread and 83% link out. The account's strongest tracked post pulled 152 interactions, about 5.8x its own typical post. Recurring topics include #bancocentral, #bcteexplica, #cambio.

Measured over 46 original posts from a 30-day window, last computed on August 29, 2026. Recurring tags: #bancocentral, #bcteexplica, #cambio.

Compared with accounts its own size

Banco Central BR's engagement rate beats 23% of the tracked X accounts closest to it in follower count (3,899 accounts, accounts of similar size (decile 7 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 31% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.006%, Banco Central BR sits above the 10th percentile of the 37,856 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.

p100.002%
p250.012%
p50 (median)0.081%
p750.439%
p902.10%
p99155.6%
Engagement rate as a share of followers, across the 37,856 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 97,248 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.081%
75th percentile0.439%
90th percentile2.10%
99th percentile155.6%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 12:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 12:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 12:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%53K
01:00 UTC-2%53K
02:00 UTC-3%52K
03:00 UTC-4%55K
04:00 UTC-6%44K
05:00 UTC-4%43K
06:00 UTC-4%50K
07:00 UTC-5%54K
08:00 UTC-4%63K
09:00 UTC-3%72K
10:00 UTC-2%75K
11:00 UTC-3%81K
12:00 UTC-2%90K
13:00 UTC-2%98K
14:00 UTC-3%101K
15:00 UTC-2%105K
16:00 UTC-4%102K
17:00 UTC-3%95K
18:00 UTC-1%88K
19:00 UTC-2%83K
20:00 UTC-1%77K
21:00 UTC-1%69K
22:00 UTC-2%60K
23:00 UTC-2%53K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Wednesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Wednesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%238K
Monday0%302K
Tuesday-3%302K
Wednesday-1%257K
Thursday-2%250K
Friday-3%259K
Saturday+3%233K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Aug 24, 20265.8x their median

    Quer saber se abriram uma conta no seu CPF sem você saber? Dá para descobrir de forma rápida, gratuita e diretamente numa fonte segura. Segue o fio para entender como consultar essa informação no Banco Central. 🧵👇

    128201316K viewsView on X
  • Aug 17, 20265.4x their median

    Destaques do Focus de 14/08/2026. Confira as projeções do mercado para a economia brasileira: https://t.co/Tf5LXzHz2P #Focus #IPCA #Selic #Cambio #PIB #BancoCentral

    11422057.8K viewsView on X
  • Aug 17, 20264.3x their median

    O IBC-Br mede mensalmente a evolução da atividade econômica do país no agregado e nos três grandes setores – agropecuária, indústria e serviços –, além dos impostos sobre produtos. O Banco Central também divulga o IBC-Br com dados setoriais, detalhando o desempenho individual de cada segmento. Você confere os destaques no post. 🔗 Saiba mais em: https://t.co/yekitmAywO #IBCBr #Agropecuária #Indústria #Serviços #Impostos #BancoCentral

    8818078.2K viewsView on X
  • Aug 14, 20264.0x their median

    Banco Central decreta liquidação extrajudicial de administradora de consórcios e de financeira https://t.co/EcfA2qEKSL

    89100435K viewsView on X
  • Aug 24, 20263.2x their median

    Destaques do Focus de 21/08/2026. Confira as projeções do mercado para a economia brasileira: https://t.co/Tf5LXzHz2P #Focus #IPCA #Selic #Cambio #PIB #BancoCentral

    728029.1K viewsView on X
  • Aug 27, 20262.8x their median

    Em julho de 2026, o IDP acumulado em 12 meses atingiu US$ 88,4 bilhões, equivalentes a 3,50% do PIB. O ingresso líquido de IDP totalizou US$ 7,5 bilhões em julho de 2026, ante a US$ 9,1 bilhões em junho de 2026 e US$8,4 bilhões em julho de 2025. Confira nas Estatísticas do Setor Externo que acabamos de divulgar no site do BC: https://t.co/2VzHWFb2fO Em julho de 2026, o déficit em transações correntes nos doze meses somou US$ 62,9 bilhões, equivalentes a 2,49% do PIB. #IDP #InvestimentoDiretoNoPaís #EstatísticasDoSetorExterno #BancoCentral

    6012024.3K viewsView on X
  • Aug 27, 20262.7x their median

    🚨 GOLPE DA MAQUININHA ADULTERADA 🚨 O visor mostra o preço da sua compra, mas debitam um valor muito maior da sua conta! COMO FUNCIONA? 💳 Maquininha tem o visor manipulado. 👀 Você vê o valor correto, mas é cobrado um valor mais alto. 🔐 Digita senha sem perceber o golpe. 📱 Só descobre no extrato ou na notificação do cartão. COMO SE PROTEGER? ✅ Confira o visor com ATENÇÃO antes de digitar a senha. ❌ Recuse pagar se o visor estiver quebrado/apagado. ⚠️ Desconfie de cobranças extras na entrega. 🎁 NUNCA pague frete de presente inesperado. 🔔 Ative as notificações do cartão. CAIU NO GOLPE? 📞 Ligue para o banco IMEDIATAMENTE. 🚫 Cancele as transações fraudulentas. 📝 Anote: horário, valor e local. 👮 Registre boletim de ocorrência. NÃO DÊ CHANCE AOS GOLPISTAS. Compartilhe para proteger quem você ama! #doBCpraVC #BancoCentral #TemCaraDeGolpe #GolpeDaMaquininha #Prevenção

    4917036.1K viewsView on X
  • Aug 26, 20262.2x their median

    O Banco Central divulgou o Índice de Atividade Econômica Regional do Banco Central (IBCR), calculado para as 5 regiões e para 17 estados. Em maio de 2026, foram incorporadas 4 novas unidades da federação: Mato Grosso, Mato Grosso do Sul, Rio Grande do Norte e Maranhão. Com isso, a representatividade do conjunto analisado foi elevada de 85,2% para 91,6% do Produto Interno Bruto (PIB) nacional. Saiba mais em: https://t.co/k58aIe1vLq

    478035.0K viewsView on X
  • Aug 26, 20262.0x their median

    🎓 Mestrando(a) ou doutorando(a)? O Banco Central está com inscrições abertas para 3 vagas no Programa de Estágio de Pós-Graduação em Pesquisa. Temas: riscos climáticos, sistema financeiro, inclusão financeira, crédito e políticas públicas. 📅 Até 18/09/2026 🔗 https://t.co/jMkz3GuDjV Conhece alguém com perfil para essa oportunidade? Compartilhe esta publicação.

    408048.3K viewsView on X
  • Jul 3, 20261.5x their median

    Até o final do período eleitoral, o espaço para comentários das redes sociais do BC estará desabilitado em observância à Lei Geral das Eleições (Lei nº 9.504/1997). Os pedidos de informações poderão ser encaminhados para o Fale Conosco: https://t.co/qkmM2j767d https://t.co/wHQplP4zeT

    2970417K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#bancocentral#bcteexplica#cambio#cartãodecrédito#focus

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 26 interactions against 468K followers, an engagement rate of 0.006%. Measured over 46 original posts, its engagement rate beats 23% of 3,899 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 5.8K times each, and 0.456% of those impressions turn into an interaction. That is about 1.24% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.8 posts a day over the last 30 days, with activity on roughly 47% of days. Most posts go out around 12:00 UTC, and Wednesday is the busiest day of the week. Of the 46 posts sampled, 59% carry an image or video, 7% are part of a thread and 83% link out. The account's strongest tracked post pulled 152 interactions, about 5.8x its own typical post. Recurring topics include #bancocentral, #bcteexplica, #cambio.

What is Banco Central BR's engagement rate on X?
Banco Central BR (@BancoCentralBR) has an engagement rate of 0.006%, based on the median interactions across 46 original posts from the last 30 days against 468,082 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.006%, Banco Central BR sits above the 10th percentile of the 37,856 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @BancoCentralBR have real engagement?
Its engagement rate beats 23% of the tracked X accounts closest to it in follower count (3,899 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @BancoCentralBR post?
Most posts go out around 12:00 UTC, and Wednesday is its busiest day, at roughly 1.83 posts per day across the measured window.

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