Barack Obama engagement report
@BarackObama - 119M followers on X
Measured over 4 original posts from a 30-day window, last computed on August 31, 2026.
Engagement
Early reading. We have captured 4 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.
A typical post picks up 9.8K interactions against 119M followers, an engagement rate of 0.008%. Posts are seen about 1.0M times each, and 0.935% of those impressions turn into an interaction. That is about 0.878% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.27 posts a day over the last 30 days, though only 17% of days saw any activity at all. Most posts go out around 15:00 UTC, and Monday is the busiest day of the week. Of the 4 posts sampled, 100% carry an image or video and 25% are part of a thread. The account's strongest tracked post pulled 523K interactions, about 54x its own typical post. Only 4 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
Measured over 4 original posts from a 30-day window, last computed on August 31, 2026.
Where this sits in the catalog
At 0.008%, Barack Obama sits above the 10th percentile of the 36,261 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.431% |
| 90th percentile | 2.10% |
| 99th percentile | 160.7% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 15:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 50K |
| 01:00 UTC | -2% | 51K |
| 02:00 UTC | -3% | 50K |
| 03:00 UTC | -4% | 53K |
| 04:00 UTC | -6% | 43K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 48K |
| 07:00 UTC | -5% | 51K |
| 08:00 UTC | -4% | 60K |
| 09:00 UTC | -3% | 69K |
| 10:00 UTC | -2% | 71K |
| 11:00 UTC | -3% | 78K |
| 12:00 UTC | -2% | 86K |
| 13:00 UTC | -2% | 93K |
| 14:00 UTC | -3% | 96K |
| 15:00 UTC | -2% | 100K |
| 16:00 UTC | -3% | 97K |
| 17:00 UTC | -2% | 90K |
| 18:00 UTC | -1% | 84K |
| 19:00 UTC | -2% | 79K |
| 20:00 UTC | -1% | 74K |
| 21:00 UTC | -1% | 66K |
| 22:00 UTC | -2% | 57K |
| 23:00 UTC | -2% | 51K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +4% | 229K |
| Monday | 0% | 284K |
| Tuesday | -2% | 273K |
| Wednesday | -1% | 250K |
| Thursday | -2% | 243K |
| Friday | -3% | 251K |
| Saturday | +3% | 226K |
Best tweets
- Jun 21, 202654x their median
To all the dads out there – Happy Father’s Day! Nothing we do is more fulfilling! https://t.co/IqjgbEd5Nb
- Jun 14, 202647x their median
FOR THE FIRST TIME IN 53 YEARS, THE KNICKS ARE NBA CHAMPIONS 🏆 New York defeats San Antonio 4-1 in the NBA Finals, capturing their third championship in franchise history! https://t.co/i1gmntBe06
- Jun 18, 202643x their median
To George and Laura, Bill and Hillary — we're grateful for your friendship, counsel, and devotion to this country. And to Joe and Jill, thank you for being on this journey with us. https://t.co/OqBPd7ujLF
- Jun 15, 202633x their median
It was great joining Njideka Akunyili Crosby — a gifted Nigerian-born, Los Angeles-based artist — to unveil our first portrait together. This piece reflects so many chapters of Michelle and my story, and we’re thrilled that it will be on display in the Hope and Change lobby at the Obama Presidential Center starting this Juneteenth.
- Jun 17, 202633x their median
To everyone who helped bring the Obama Presidential Center to life, thank you. Michelle and I are so grateful for all your dedication and hard work over the years. I got a little teary-eyed tonight thinking about my mother-in-law, Marian Robinson. https://t.co/Mq4ZvRT1GK
- Jun 20, 202631x their median
Michelle and I had fun surprising the first group of visitors to the Obama Presidential Center on Juneteenth. Come check it out! https://t.co/jf8gtWLQxu
- Jun 15, 202629x their median
Chicago, it’s good to be home! Michelle and I built the Obama Presidential Center to be a place where people of all ages can learn, play, and work – and we can't wait to welcome you all later this week! https://t.co/wQBUwy4zT6
- Jun 21, 202624x their median
I had one rule this week: no one plays on Home Court until some old friends and I get some shots up. Who’s got next? 🏀 https://t.co/rllkTrAw4t
- Jun 20, 202620x their median
Michelle and I loved reading to this bright group of kids today! We hope this new Chicago Public Library branch at the Obama Presidential Center will be a place where folks come to read, check out books, and connect with one another for years to come. https://t.co/0sJlAmONAJ
- Jun 19, 202620x their median
More than 40 years ago, I arrived in Chicago in search of an idea. I was a young man looking for purpose, who believed deeply in America, was inspired by the Civil Rights Movement, and wanted to be a part of something larger. The America I believed in was one where everyone has opportunity, everyone is seen, everyone belongs—because that was an America that had a place for me, too.
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 9.8K interactions against 119M followers, an engagement rate of 0.008%. Posts are seen about 1.0M times each, and 0.935% of those impressions turn into an interaction. That is about 0.878% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.27 posts a day over the last 30 days, though only 17% of days saw any activity at all. Most posts go out around 15:00 UTC, and Monday is the busiest day of the week. Of the 4 posts sampled, 100% carry an image or video and 25% are part of a thread. The account's strongest tracked post pulled 523K interactions, about 54x its own typical post. Only 4 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
- What is Barack Obama's engagement rate on X?
- Barack Obama (@BarackObama) has an engagement rate of 0.008%, based on the median interactions across 4 original posts from the last 30 days against 119,032,195 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.008%, Barack Obama sits above the 10th percentile of the 36,261 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @BarackObama have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @BarackObama post?
- Most posts go out around 15:00 UTC, and Monday is its busiest day, at roughly 0.27 posts per day across the measured window.