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Big Cat engagement report

@BarstoolBigCat - 1.9M followers on X

Measured over 216 original posts from a 30-day window, last computed on August 31, 2026.

Engagement

Middle of its size range
Per follower
0.044%
of 1.9M followers
Per impression
0.479%
170K views on a typical post
Reach
9.10%
of its followers see a post
Typical post
817
interactions (median)
Saved
0.004%
6 bookmarks on a typical post
Posting rate
16.5/day
active 53% of days
Peak time
17:00 UTC
Tuesday

A typical post picks up 817 interactions against 1.9M followers, an engagement rate of 0.044%. Measured over 216 original posts, its engagement rate beats 71% of 3,739 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 170K times each, and 0.479% of those impressions turn into an interaction. That is about 9.10% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 16.5 posts a day over the last 30 days, with activity on roughly 53% of days. Most posts go out around 17:00 UTC, and Tuesday is the busiest day of the week. Of the 216 posts sampled, 66% carry an image or video, 9% are part of a thread and 21% link out. The account's strongest tracked post pulled 67K interactions, about 82x its own typical post. Recurring topics include #campbarstool, #builtdifferent, #gozips.

Measured over 216 original posts from a 30-day window, last computed on August 31, 2026. Recurring tags: #campbarstool, #builtdifferent, #gozips.

Compared with accounts its own size

Big Cat's engagement rate beats 71% of the tracked X accounts closest to it in follower count (3,739 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 37% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.044%, Big Cat sits above the 25th percentile of the 36,261 accounts in this comparison. That places it in the below the median band, which runs 0.012% to 0.08%.

p100.002%
p250.012%
p50 (median)0.08%
p750.431%
p902.10%
p99160.7%
Engagement rate as a share of followers, across the 36,261 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 107,137 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.431%
90th percentile2.10%
99th percentile160.7%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 17:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 17:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 17:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%50K
01:00 UTC-2%51K
02:00 UTC-3%50K
03:00 UTC-4%53K
04:00 UTC-6%43K
05:00 UTC-4%42K
06:00 UTC-4%48K
07:00 UTC-5%51K
08:00 UTC-4%60K
09:00 UTC-3%69K
10:00 UTC-2%71K
11:00 UTC-3%78K
12:00 UTC-2%86K
13:00 UTC-2%93K
14:00 UTC-3%96K
15:00 UTC-2%100K
16:00 UTC-3%97K
17:00 UTC-2%90K
18:00 UTC-1%84K
19:00 UTC-2%79K
20:00 UTC-1%74K
21:00 UTC-1%66K
22:00 UTC-2%57K
23:00 UTC-2%51K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Tuesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Tuesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+4%229K
Monday0%284K
Tuesday-2%273K
Wednesday-1%250K
Thursday-2%243K
Friday-3%251K
Saturday+3%226K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Aug 26, 202682x their median

    The NFL has eliminated the Pro Bowl games, per a league official. The focus now will shift to celebrating the honor of being a Pro-Bowl selection. https://t.co/YLgdqQXwbf

    57K5.3K2.0K2.8K6.6M viewsView on X
  • Aug 22, 202672x their median

    Stella is 15, some days are slower than others. Today she had a bounce back day where she had pep in her step. At dinner we always ask our kids their favorite part of the day and my 7 yr old said his was Stella feeling better. And ooh boy, let me tell you. Thats the good stuff

    58K745498461.5M viewsView on X
  • Aug 25, 202661x their median

    Sources: The Big Ten is set to pass a rule today that doesn’t allow players to return from the NFL and play for a Big Ten school. Anyone who has declared for the NFL Draft and did not withdraw, appeared on an NFL roster or signed a contract with a pro league cannot be on a Big Ten roster.

    43K3.8K1.1K1.8K4.4M viewsView on X
  • Aug 26, 202613x their median

    Thanks to everyone who purchased Pardon My Book. Appreciate it more than you know. And apologies to everyone who is a #1 NYT bestseller after us. We’ve completely devalued it) https://t.co/v8znyitaw6

    10K2858514285K viewsView on X
  • Jan 19, 202615x their median

    That 3rd quarter was way too fast. Scary hours Also sign guy has been completely neutralized by the cold. He’s not having a great time https://t.co/iO4tNQGHmv

    10K53121183.1M viewsView on X
  • Aug 27, 202613x their median

    Holy shit what a shot! #BangingChains https://t.co/P7eZysDUM4

    9.9K2299814725K viewsView on X
  • Aug 26, 202612x their median

    Unreal move by the Chef at camp. Went to grab breakfast and he slipped me a Burger. Said he’s got me for lunch and dinner too. It takes a village to get to 100 burgers

    10K33572417K viewsView on X
  • Aug 18, 202612x their median

    PCA YOU ARE THE BEST EVER https://t.co/uGR6OZbsV1

    9.5K33480131.2M viewsView on X
  • Aug 23, 202612x their median

    MASSIVE Fight in upper deck at White Sox vs Mets Game today Guy came in from the top rope 👀 https://t.co/oOnI7ry2bM

    8.0K8506304213.9M viewsView on X
  • Aug 17, 202611x their median

    Omg, this guy finally did it!!! 1,993 tries and a Perfect Game with Roy Oswalt and the Houston Astros on the Champion BoSox. Sad to say I spent many hours watching this guy struggle and when he got to the 9th, I had to record it. Now back to my life!!!! https://t.co/ABS6qpvitU

    8.6K32786693.4M viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#campbarstool#builtdifferent#gozips#maketheclimb#mountaindew_partner

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 817 interactions against 1.9M followers, an engagement rate of 0.044%. Measured over 216 original posts, its engagement rate beats 71% of 3,739 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 170K times each, and 0.479% of those impressions turn into an interaction. That is about 9.10% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 16.5 posts a day over the last 30 days, with activity on roughly 53% of days. Most posts go out around 17:00 UTC, and Tuesday is the busiest day of the week. Of the 216 posts sampled, 66% carry an image or video, 9% are part of a thread and 21% link out. The account's strongest tracked post pulled 67K interactions, about 82x its own typical post. Recurring topics include #campbarstool, #builtdifferent, #gozips.

What is Big Cat's engagement rate on X?
Big Cat (@BarstoolBigCat) has an engagement rate of 0.044%, based on the median interactions across 216 original posts from the last 30 days against 1,872,378 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.044%, Big Cat sits above the 25th percentile of the 36,261 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @BarstoolBigCat have real engagement?
Its engagement rate beats 71% of the tracked X accounts closest to it in follower count (3,739 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @BarstoolBigCat post?
Most posts go out around 17:00 UTC, and Tuesday is its busiest day, at roughly 16.5 posts per day across the measured window.

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