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Basic Apple Guy engagement report

@BasicAppleGuy - 414K followers on X

Measured over 38 original posts from a 30-day window, last computed on August 30, 2026.

Engagement

Middle of its size range
Per follower
0.169%
of 414K followers
Per impression
1.76%
40K views on a typical post
Reach
9.59%
of its followers see a post
Typical post
698
interactions (median)
Saved
0.135%
54 bookmarks on a typical post
Posting rate
1.57/day
active 97% of days
Peak time
14:00 UTC
Monday

A typical post picks up 698 interactions against 414K followers, an engagement rate of 0.169%. Measured over 38 original posts, its engagement rate beats 63% of 3,758 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 40K times each, and 1.76% of those impressions turn into an interaction. That is about 9.57% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.6 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 14:00 UTC, and Monday is the busiest day of the week. Of the 38 posts sampled, 100% carry an image or video and 13% are part of a thread. The account's strongest tracked post pulled 3.8K interactions, about 5.4x its own typical post.

Measured over 38 original posts from a 30-day window, last computed on August 30, 2026. Recurring tag: #appleevent.

Compared with accounts its own size

Basic Apple Guy's engagement rate beats 63% of the tracked X accounts closest to it in follower count (3,758 accounts, accounts of similar size (decile 6 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 59% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.169%, Basic Apple Guy sits above the 50th percentile of the 36,521 accounts in this comparison. That places it in the above the median band, which runs 0.08% to 0.434%.

p100.002%
p250.012%
p50 (median)0.08%
p750.434%
p902.10%
p99160.7%
Engagement rate as a share of followers, across the 36,521 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 107,166 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.434%
90th percentile2.10%
99th percentile160.7%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 14:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 14:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 14:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%50K
01:00 UTC-2%51K
02:00 UTC-3%50K
03:00 UTC-4%53K
04:00 UTC-6%43K
05:00 UTC-4%42K
06:00 UTC-4%48K
07:00 UTC-5%52K
08:00 UTC-4%60K
09:00 UTC-3%69K
10:00 UTC-2%72K
11:00 UTC-3%78K
12:00 UTC-2%86K
13:00 UTC-2%94K
14:00 UTC-4%97K
15:00 UTC-2%100K
16:00 UTC-3%97K
17:00 UTC-2%90K
18:00 UTC-1%84K
19:00 UTC-2%79K
20:00 UTC-1%74K
21:00 UTC-1%66K
22:00 UTC-2%57K
23:00 UTC-2%51K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Monday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Monday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+4%230K
Monday0%286K
Tuesday-2%276K
Wednesday-1%251K
Thursday-1%244K
Friday-3%252K
Saturday+3%227K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Aug 10, 20265.4x their median

    Apple just dropped the hardest icon glow-up for the new Chess icon in macOS 27 Beta 5. https://t.co/y39oG6s2TH

    3.6K1165933229K viewsView on X
  • Jul 26, 20264.8x their median

    Apple Remote History https://t.co/WvCKlz73EO

    3.2K766116317K viewsView on X
  • Aug 1, 20264.0x their median

    The time between the launch of the M1 Mac and today (2,081 days) is now longer than the gap between the original iPod and the original iPhone (2,075 days). https://t.co/fQuxD3nLmJ

    2.6K1253517145K viewsView on X
  • Aug 9, 20263.8x their median

    Me: Can we go to Apple Park? Mom: We have an Apple Park at home? Apple Park at home: https://t.co/9w4tFx06dv

    2.6K5939677K viewsView on X
  • Aug 28, 20263.8x their median

    Ads in Apple Products: Can't innovate anymore, my ass! https://t.co/Uykl97R7P4

    2.5K605522468K viewsView on X
  • Aug 24, 20263.5x their median

    On this day 15 years ago, Tim Cook became CEO of Apple. https://t.co/HIiO4LWmvL

    2.3K13522453K viewsView on X
  • Aug 17, 20263.4x their median

    The US Apple Store has nearly 5.25 feet of fine print to scroll through. Very normal webpage behaviour. https://t.co/tGQz6B4UjA

    2.3K45387229K viewsView on X
  • Aug 16, 20263.0x their median

    The Art of Macintosh Packaging https://t.co/hPpmCxinh5

    2.0K11515473K viewsView on X
  • Aug 3, 20262.9x their median

    Still curious why the rooms at Apple Developer Center in Cupertino are named after animals 🐯 https://t.co/W5QnxrtkTB

    1.8K3167633.7M viewsView on X
  • Jul 24, 20262.9x their median

    Watching The Odyssey on Apple Watch as Nolan intended. https://t.co/lelQsgpWfi

    1.9K4016346K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#appleevent

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 698 interactions against 414K followers, an engagement rate of 0.169%. Measured over 38 original posts, its engagement rate beats 63% of 3,758 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 40K times each, and 1.76% of those impressions turn into an interaction. That is about 9.57% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.6 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 14:00 UTC, and Monday is the busiest day of the week. Of the 38 posts sampled, 100% carry an image or video and 13% are part of a thread. The account's strongest tracked post pulled 3.8K interactions, about 5.4x its own typical post.

What is Basic Apple Guy's engagement rate on X?
Basic Apple Guy (@BasicAppleGuy) has an engagement rate of 0.169%, based on the median interactions across 38 original posts from the last 30 days against 414,217 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.169%, Basic Apple Guy sits above the 50th percentile of the 36,521 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @BasicAppleGuy have real engagement?
Its engagement rate beats 63% of the tracked X accounts closest to it in follower count (3,758 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @BasicAppleGuy post?
Most posts go out around 14:00 UTC, and Monday is its busiest day, at roughly 1.57 posts per day across the measured window.

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