Birmingham City Council engagement report
@BhamCityCouncil - 154K followers on X
Measured over 30 original posts from a 30-day window, last computed on October 30, 2026.
Engagement
A typical post picks up 6 interactions against 154K followers, an engagement rate of 0.004%. Measured over 30 original posts, its engagement rate beats 11% of 21,874 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 1.7K times each, and 0.356% of those impressions turn into an interaction. That is about 1.10% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2 posts a day over the last 30 days, though only 40% of days saw any activity at all. Most posts go out around 09:00 UTC, and Thursday is the busiest day of the week. Of the 30 posts sampled, 97% carry an image or video, 53% are part of a thread and 17% link out. The account's strongest tracked post pulled 72 interactions, about 12x its own typical post. Recurring topics include #birmingham, #scrutiny, #bcclive.
Measured over 30 original posts from a 30-day window, last computed on October 30, 2026. Recurring tags: #birmingham, #scrutiny, #bcclive.
Compared with accounts its own size
Birmingham City Council's engagement rate beats 11% of the tracked X accounts closest to it in follower count (21,874 accounts, accounts of similar size (decile 8 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 18% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.004%, Birmingham City Council sits above the 10th percentile of the 218,826 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.025%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.025% |
| 50th percentile | 0.149% |
| 75th percentile | 0.706% |
| 90th percentile | 2.63% |
| 99th percentile | 82.5% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 09:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 97% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 17% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 97% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 17% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 443 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Oct 21, 202612x their median
Birmingham and Frankfurt will be linked by a digital portal, enabling Brummies to interact with German citizens, which opens in the city centre this week. The Sister Cities Dialogue linking Frankfurt with three of its sister cities has landed in Hippodrome Square, and will go live on Friday (23 October), hosting various interactive sessions until 4 November. Cllr Deborah Harries, Cabinet Member for Culture, had a sneak peak ahead of its official launch. For full story, see link in comments below👇
- Sep 14, 20268.5x their median
We're working with @WMPolice, Colmore BID and Central BID to tackle anti-social behaviour around Cathedral Square, Temple Row and Colmore Row. Joint patrols have already led to arrests, enforcement action and increased support for those who need it. Everyone deserves to feel safe in Birmingham city centre, and we'll continue working with partners to keep our public spaces welcoming for all. #Birmingham #CommunitySafety
- May 22, 20268.0x their median
Our social media house rules. We're here to help, but we expect users to offer us the same level of courtesy that we offer them. We will remove posts that we feel are inappropriate or discriminatory, abusive or obscene. All users must comply with the social media platform's Terms of Use and give regard to the following: https://t.co/vyAhfovLXM
- Sep 4, 20266.8x their median
From global music icons to emerging artists, Moseley Folk Festival has been enriching Birmingham's cultural landscape for 20 years. 🎶 As the festival celebrates this milestone anniversary, it's another reminder of why Birmingham is one of the UK's leading destinations for arts, music and culture. https://t.co/XL5XlslDSL #BestofBrum
- Sep 15, 20265.7x their median
📢 INJUNCTION HEARING 🚨 The adjourned hearing of Birmingham City Council’s interim injunction relating to the unauthorised attachment of flags to street furniture and highway infrastructure across Birmingham will take place on Wednesday 30 September 2026 at 10.30am at the High Court – Birmingham Civil & Family Justice Centre, 33 Bull Street, Birmingham, B4 6DS The Council’s application was considered at a hearing held at Birmingham Civil and Family Justice Centre on 8 September 2026. The hearing was adjourned and directions were given to allow the defendants time to consider the evidence, and to enable those defendants who wished to attend but were unable to do so on 8 September to attend the adjourned hearing. Read more here: https://t.co/rCMRZuRWSl Claim documents and further details here: https://t.co/kcibaFCUWf
- Oct 29, 20265.3x their median
"This place means everything to me!" Birmingham's own @Joefrasergb became only the third British man in history to win a World Gymnastics Championships all-around medal last week. We caught up with him as he brought his bronze prize home to the @birmogc at @alex_stadium's GMAC, where he shared his reflections on a great week, and the importance of inspiring the next generation.
- Sep 11, 20264.7x their median
Birmingham Heritage Week begins today and runs until 20 Sept, with 250+ sites opening during the 10-day festival. Cllr Deborah Harries, Cabinet Member for Culture, explains more during a visit to Birmingham's Assay Office, one of the featured sites. From secret bank vaults to underground mail tunnels, cemetery catacombs to canal walks, there is something for everyone across the city - and many of these events are FREE! For details of Birmingham Heritage Week events, click link in the comments👇
- Sep 3, 20264.7x their median
Meet Cllr Harris Khaliq, Cabinet Member for City Operations and Digital. Responsible for: ✅ Waste and recycling ✅ Street cleansing and grounds maintenance ✅ Private rented sector and regulation ✅ Environmental health and enforcement ✅ Digital strategy and digital and technology services (DTS) ✅ Customer services, complaints, and business support "I'm really looking forward improving the day-to-day services that are consumed by residents throughout our city". To find out more about this portfolio, please visit the link in the comments.
- Oct 27, 20264.5x their median
👷 We're carrying out major engineering work at #Birmingham New Street this Christmas. It'll mean no train services to or from the station from 24 to 28 December. That's because we're upgrading the overhead power lines, which power electric trains: 👉 https://t.co/i0OnyDlXIU https://t.co/s3wmkRBW4E
- Sep 7, 20264.3x their median
📣 Want to challenge yourself to get out more while learning more about Birmingham? 🚶 This City Moves is a chance to get outside, discover some new local walks and learn more about the city's heritage, culture and geography. 🚴🏿 ❗ The challenge starts today! Just pick your daily step goal - 1,000, 3,000 or 5,000 steps - and stick with it for six weeks. Just download the Go Jauntly app, and for some added fun, Birmingham is going head-to-head with Liverpool for some friendly rivalry and bragging rights – and to win some blossom trees from the National Trust. 🌳 Join the challenge via the link in comments👇
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 6 interactions against 154K followers, an engagement rate of 0.004%. Measured over 30 original posts, its engagement rate beats 11% of 21,874 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 1.7K times each, and 0.356% of those impressions turn into an interaction. That is about 1.10% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2 posts a day over the last 30 days, though only 40% of days saw any activity at all. Most posts go out around 09:00 UTC, and Thursday is the busiest day of the week. Of the 30 posts sampled, 97% carry an image or video, 53% are part of a thread and 17% link out. The account's strongest tracked post pulled 72 interactions, about 12x its own typical post. Recurring topics include #birmingham, #scrutiny, #bcclive.
- What is Birmingham City Council's engagement rate on X?
- Birmingham City Council (@BhamCityCouncil) has an engagement rate of 0.004%, based on the median interactions across 30 original posts from the last 30 days against 153,586 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.004%, Birmingham City Council sits above the 10th percentile of the 218,826 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @BhamCityCouncil have real engagement?
- Its engagement rate beats 11% of the tracked X accounts closest to it in follower count (21,874 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @BhamCityCouncil post?
- Most posts go out around 09:00 UTC, and Thursday is its busiest day, at roughly 2.03 posts per day across the measured window.