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Binance Academy engagement report

@BinanceAcademy - 828K followers on X

Measured over 38 original posts from a 30-day window, last computed on August 31, 2026.

Engagement

Middle of its size range
Per follower
0.008%
of 828K followers
Per impression
0.55%
13K views on a typical post
Reach
1.53%
of its followers see a post
Typical post
70
interactions (median)
Saved
0.016%
2 bookmarks on a typical post
Posting rate
1.47/day
active 73% of days
Peak time
03:00 UTC
Thursday

A typical post picks up 70 interactions against 828K followers, an engagement rate of 0.008%. Measured over 38 original posts, its engagement rate beats 32% of 3,758 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 13K times each, and 0.55% of those impressions turn into an interaction. That is about 1.53% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.5 posts a day over the last 30 days, with activity on roughly 73% of days. Most posts go out around 03:00 UTC, and Thursday is the busiest day of the week. Of the 38 posts sampled, 68% carry an image or video and 68% link out. The account's strongest tracked post pulled 362 interactions, about 5.2x its own typical post.

Measured over 38 original posts from a 30-day window, last computed on August 31, 2026.

Compared with accounts its own size

Binance Academy's engagement rate beats 32% of the tracked X accounts closest to it in follower count (3,758 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 35% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.008%, Binance Academy sits above the 10th percentile of the 36,261 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.

p100.002%
p250.012%
p50 (median)0.08%
p750.431%
p902.10%
p99160.7%
Engagement rate as a share of followers, across the 36,261 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 107,137 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.431%
90th percentile2.10%
99th percentile160.7%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 03:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 03:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 03:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%50K
01:00 UTC-2%51K
02:00 UTC-3%50K
03:00 UTC-4%53K
04:00 UTC-6%43K
05:00 UTC-4%42K
06:00 UTC-4%48K
07:00 UTC-5%51K
08:00 UTC-4%60K
09:00 UTC-3%69K
10:00 UTC-2%71K
11:00 UTC-3%78K
12:00 UTC-2%86K
13:00 UTC-2%93K
14:00 UTC-3%96K
15:00 UTC-2%100K
16:00 UTC-3%97K
17:00 UTC-2%90K
18:00 UTC-1%84K
19:00 UTC-2%79K
20:00 UTC-1%74K
21:00 UTC-1%66K
22:00 UTC-2%57K
23:00 UTC-2%51K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Thursday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Thursday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+4%229K
Monday0%284K
Tuesday-2%273K
Wednesday-1%250K
Thursday-2%243K
Friday-3%251K
Saturday+3%226K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

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    ...gm https://t.co/uNpLbHYZzX

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  • Aug 6, 20263.5x their median

    Started your Binance journey in August? Our Learn & Earn gives you free Bitcoin for learning the basics. Read, complete the quiz, and earn — start with the foundation of it all 👇 https://t.co/rd0L9NREMF https://t.co/1NWDQy3pEW

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  • Aug 25, 20263.4x their median

    Yes, AI can trade crypto for you. Binance Agent OS lets you connect ChatGPT or Claude to your account to read the market and place orders. You decide exactly what the AI can do, and your money stays safe because it can't make external withdrawals. Read the full guide here 👇 https://t.co/HTtUmLy1jr

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  • Aug 22, 20262.3x their median

    Who's here this weekend? https://t.co/kqKB5FNjav

    931851212K viewsView on X
  • Aug 24, 20262.1x their median

    POV: @BinanceAngels taking over the Binance Academy booth. Come for the chaos, stay for the learning 🤝 https://t.co/u0Vqnts3Ib

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  • Jul 27, 20262.0x their median

    In recent news, Brazilian farmers tokenized dairy cows to secure loans. Real-world assets on blockchain aren't theoretical anymore. Here's how it works 🐄 https://t.co/GoR6u2d2We https://t.co/a5FJPYnDCH

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  • Aug 16, 20261.9x their median

    U.S. inflation cooled in July, with Core CPI matching Wall Street expectations at 2.5% annually. Following the data, markets traded higher and odds for a September Fed rate hike dropped to 40%. How exactly does inflation impact these macroeconomic dynamics? Understand the core mechanics here 👇 https://t.co/xbZsvDPyuh

    1031413217K viewsView on X
  • Aug 7, 20261.9x their median

    Before we head off into the weekend, remember: https://t.co/BPRZ7cxFUf

    941027121K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 70 interactions against 828K followers, an engagement rate of 0.008%. Measured over 38 original posts, its engagement rate beats 32% of 3,758 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 13K times each, and 0.55% of those impressions turn into an interaction. That is about 1.53% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.5 posts a day over the last 30 days, with activity on roughly 73% of days. Most posts go out around 03:00 UTC, and Thursday is the busiest day of the week. Of the 38 posts sampled, 68% carry an image or video and 68% link out. The account's strongest tracked post pulled 362 interactions, about 5.2x its own typical post.

What is Binance Academy's engagement rate on X?
Binance Academy (@BinanceAcademy) has an engagement rate of 0.008%, based on the median interactions across 38 original posts from the last 30 days against 827,559 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.008%, Binance Academy sits above the 10th percentile of the 36,261 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @BinanceAcademy have real engagement?
Its engagement rate beats 32% of the tracked X accounts closest to it in follower count (3,758 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @BinanceAcademy post?
Most posts go out around 03:00 UTC, and Thursday is its busiest day, at roughly 1.47 posts per day across the measured window.

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