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Toronto Blue Jays engagement report

@BlueJays - 2.3M followers on X

Measured over 194 original posts from a 30-day window, last computed on August 31, 2026.

Engagement

Top quarter for its size
Per follower
0.095%
of 2.3M followers
Per impression
2.85%
76K views on a typical post
Reach
3.33%
of its followers see a post
Typical post
2.2K
interactions (median)
Saved
0.036%
28 bookmarks on a typical post
Posting rate
8.23/day
active 60% of days
Peak time
19:00 UTC
Saturday

A typical post picks up 2.2K interactions against 2.3M followers, an engagement rate of 0.095%. Measured over 194 original posts, its engagement rate beats 84% of 3,758 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 76K times each, and 2.85% of those impressions turn into an interaction. That is about 3.33% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 8.2 posts a day over the last 30 days, with activity on roughly 60% of days. Most posts go out around 19:00 UTC, and Saturday is the busiest day of the week. Of the 194 posts sampled, 99% carry an image or video. The account's strongest tracked post pulled 22K interactions, about 10x its own typical post. Recurring topics include #bluejays50, #playersweekend, #bluejays.

Measured over 194 original posts from a 30-day window, last computed on August 31, 2026. Recurring tags: #bluejays50, #playersweekend, #bluejays.

Compared with accounts its own size

Toronto Blue Jays's engagement rate beats 84% of the tracked X accounts closest to it in follower count (3,758 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 85% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.095%, Toronto Blue Jays sits above the 50th percentile of the 36,521 accounts in this comparison. That places it in the above the median band, which runs 0.08% to 0.434%.

p100.002%
p250.012%
p50 (median)0.08%
p750.434%
p902.10%
p99160.7%
Engagement rate as a share of followers, across the 36,521 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 107,166 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.434%
90th percentile2.10%
99th percentile160.7%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 19:00 UTC, and Saturday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 19:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 19:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%50K
01:00 UTC-2%51K
02:00 UTC-3%50K
03:00 UTC-4%53K
04:00 UTC-6%43K
05:00 UTC-4%42K
06:00 UTC-4%48K
07:00 UTC-5%52K
08:00 UTC-4%60K
09:00 UTC-3%69K
10:00 UTC-2%72K
11:00 UTC-3%78K
12:00 UTC-2%86K
13:00 UTC-2%94K
14:00 UTC-4%97K
15:00 UTC-2%100K
16:00 UTC-3%97K
17:00 UTC-2%90K
18:00 UTC-1%84K
19:00 UTC-2%79K
20:00 UTC-1%74K
21:00 UTC-1%66K
22:00 UTC-2%57K
23:00 UTC-2%51K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Saturday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Saturday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+4%230K
Monday0%286K
Tuesday-2%276K
Wednesday-1%251K
Thursday-1%244K
Friday-3%252K
Saturday+3%227K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Aug 15, 202610x their median

    Scored 4 to honour Jayden Daniels' 5 😎 #BlueJays50 https://t.co/SWc8YWlTz5

    21K1.3K149182861K viewsView on X
  • Aug 19, 20268.1x their median

    OKAMOTO-SAN! BLUE JAYS HISTORY! #BlueJays50 岡本和真がブルージェイズ史上初の25本塁打を達成! https://t.co/sKe35pyhqP

    15K2.1K74163918K viewsView on X
  • Aug 29, 20265.5x their median

    OKAMOTO-SAN! NUMBER 27! https://t.co/bQMATIM9KE

    10K1.5K49123755K viewsView on X
  • Aug 30, 20265.0x their median

    OKAMOTO-SAN! NUMBER 28! https://t.co/tH5eRiiZQQ

    9.4K1.4K51105245K viewsView on X
  • Aug 29, 20265.0x their median

    MIC DROP 🥹👏 https://t.co/aIQUYlzOGR

    9.4K1.3K109155612K viewsView on X
  • Aug 19, 20264.4x their median

    OKAMOTO-SAN! Number 25! https://t.co/NYXC2X0KGH

    8.3K1.2K3985362K viewsView on X
  • Aug 18, 20264.1x their median

    Blue Jays Royalty 🐐 A legend stopped by to visit the boys! https://t.co/mjub3JoVUA

    8.1K46714973284K viewsView on X
  • Aug 29, 20263.4x their median

    🗣️ LET KIRKY RUN 🗣️ https://t.co/Nncci5TYXi

    6.6K65186122451K viewsView on X
  • Aug 21, 20263.1x their median

    The Catcher for Canada’s Team 🇨🇦 Mexico Born and Raised 🇲🇽 Alejandro Kirk’s gear tonight features the Toronto skyline, the Maple Leaf, and his hometown of Tijuana! #PlayersWeekend https://t.co/nlNpLjRNVf

    6.2K4117635142K viewsView on X
  • Aug 24, 20263.0x their median

    Your Little League Baby Blue Jays 🥲 #LittleLeagueClassic https://t.co/szLDA3j55I

    5.9K52043111593K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#bluejays50#playersweekend#bluejays#littleleagueclassic#springerdinger

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 2.2K interactions against 2.3M followers, an engagement rate of 0.095%. Measured over 194 original posts, its engagement rate beats 84% of 3,758 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 76K times each, and 2.85% of those impressions turn into an interaction. That is about 3.33% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 8.2 posts a day over the last 30 days, with activity on roughly 60% of days. Most posts go out around 19:00 UTC, and Saturday is the busiest day of the week. Of the 194 posts sampled, 99% carry an image or video. The account's strongest tracked post pulled 22K interactions, about 10x its own typical post. Recurring topics include #bluejays50, #playersweekend, #bluejays.

What is Toronto Blue Jays's engagement rate on X?
Toronto Blue Jays (@BlueJays) has an engagement rate of 0.095%, based on the median interactions across 194 original posts from the last 30 days against 2,290,139 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.095%, Toronto Blue Jays sits above the 50th percentile of the 36,521 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @BlueJays have real engagement?
Its engagement rate beats 84% of the tracked X accounts closest to it in follower count (3,758 accounts), which puts it in the top quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @BlueJays post?
Most posts go out around 19:00 UTC, and Saturday is its busiest day, at roughly 8.23 posts per day across the measured window.

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