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BollyHungama engagement report

@Bollyhungama - 1.9M followers on X

Measured over 334 original posts from a 30-day window, last computed on August 31, 2026.

Engagement

Middle of its size range
Per follower
0.002%
of 1.9M followers
Per impression
0.727%
5.6K views on a typical post
Reach
0.3%
of its followers see a post
Typical post
41
interactions (median)
Saved
0.035%
2 bookmarks on a typical post
Posting rate
11.13/day
active 50% of days
Peak time
06:00 UTC
Tuesday

A typical post picks up 41 interactions against 1.9M followers, an engagement rate of 0.002%. Measured over 334 original posts, its engagement rate beats 26% of 3,739 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 5.6K times each, and 0.727% of those impressions turn into an interaction. That is about 0.296% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 11.1 posts a day over the last 30 days, with activity on roughly 50% of days. Most posts go out around 06:00 UTC, and Tuesday is the busiest day of the week. Of the 334 posts sampled, 16% carry an image or video and 84% link out. The account's strongest tracked post pulled 2.1K interactions, about 51x its own typical post. Recurring topics include #toxic, #emraanhashmi, #awarapan2.

Measured over 334 original posts from a 30-day window, last computed on August 31, 2026. Recurring tags: #toxic, #emraanhashmi, #awarapan2.

Compared with accounts its own size

BollyHungama's engagement rate beats 26% of the tracked X accounts closest to it in follower count (3,739 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 48% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.002%, BollyHungama sits above the 10th percentile of the 36,261 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.

p100.002%
p250.012%
p50 (median)0.08%
p750.431%
p902.10%
p99160.7%
Engagement rate as a share of followers, across the 36,261 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 107,137 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.431%
90th percentile2.10%
99th percentile160.7%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 06:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 06:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 06:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%50K
01:00 UTC-2%51K
02:00 UTC-3%50K
03:00 UTC-4%53K
04:00 UTC-6%43K
05:00 UTC-4%42K
06:00 UTC-4%48K
07:00 UTC-5%51K
08:00 UTC-4%60K
09:00 UTC-3%69K
10:00 UTC-2%71K
11:00 UTC-3%78K
12:00 UTC-2%86K
13:00 UTC-2%93K
14:00 UTC-3%96K
15:00 UTC-2%100K
16:00 UTC-3%97K
17:00 UTC-2%90K
18:00 UTC-1%84K
19:00 UTC-2%79K
20:00 UTC-1%74K
21:00 UTC-1%66K
22:00 UTC-2%57K
23:00 UTC-2%51K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Tuesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Tuesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+4%229K
Monday0%284K
Tuesday-2%273K
Wednesday-1%250K
Thursday-2%243K
Friday-3%251K
Saturday+3%226K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Aug 21, 202651x their median

    ๐Ÿšจ TOXIC ADVANCE BOOKING EXPLODES! ๐Ÿšจ @TheNameIsYash #Toxic sells 30,000 tickets in just 6 HOURS across #PVRINOX & #Cinepolis! ๐Ÿ”ฅ Hindi opening now tracking at โ‚น45-55 cr โ€” with the 2nd biggest advance of 2026 after #Dhurandhar2. A Kannada-origin standalone film matching franchise giants. ๐Ÿ‘€ #Yash is coming. ๐Ÿ’ฅ https://t.co/gQ0bD43h1J

    1.7K356141979K viewsView on X
  • Aug 27, 202651x their median

    #Toxic headed to emerge a BIG DISASTER!๐Ÿ‘€๐Ÿ“‰ The #Yash starrer records a 70% drop in India on Day 2 Is this just a temporary dip, or is Toxic heading towards a disastrous run? ๐ŸŽฌ๐Ÿ‘‡ https://t.co/5ueTBHXkGb

    1.7K286431687K viewsView on X
  • Aug 28, 202640x their median

    The #๐˜š๐˜ข๐˜ญ๐˜ข๐˜ข๐˜ณ fever has reached Raksha Bandhan! ๐Ÿ‘€ Rakhis featuring the iconic ๐˜’๐˜ฉ๐˜ข๐˜ฏ๐˜ด๐˜ข๐˜ข๐˜ณ seal are gaining attention among #Prabhas fans ahead of #๐˜š๐˜ข๐˜ญ๐˜ข๐˜ข๐˜ณ๐˜—๐˜ข๐˜ณ๐˜ต2. Would you wear a Khansaar seal Rakhi for your sibling? โค๏ธ https://t.co/ZRNbMASiR8

    1.3K3908518K viewsView on X
  • Aug 24, 202624x their median

    Kabir & Shiva Reunion #Awarapan2 https://t.co/VShjJd7P3D

    909672033K viewsView on X
  • Aug 17, 202623x their median

    #๐˜‘๐˜ข๐˜ฏ๐˜ฏ๐˜ข๐˜ต3 is officially taking shape! ๐Ÿ”ฅ After the success of #๐˜ˆ๐˜ธ๐˜ข๐˜ณ๐˜ข๐˜ฑ๐˜ข๐˜ฏ2, @VisheshB7 confirms that scripting has begun with @emraanhashmi . Are you ready to see Emraan return to the #๐˜‘๐˜ข๐˜ฏ๐˜ฏ๐˜ข๐˜ต universe? ๐Ÿ‘€ What do you want from ๐˜‘๐˜ข๐˜ฏ๐˜ฏ๐˜ข๐˜ต 3? https://t.co/wmVBDlq6yS

    8328525547K viewsView on X
  • Aug 20, 202621x their median

    #SalmanKhan and #Nayantharaโ€™s upcoming film may have a title! ๐Ÿ‘€๐Ÿ”ฅ REPORT: The film is titled Monster What do you think of this title for the Salman-Nayanthara collaboration? ๐ŸŽฌ๐Ÿ‘‡ https://t.co/AnYZSFquuB

    7541024117K viewsView on X
  • Aug 26, 202619x their median

    38 Years of #SalmanKhan! ๐Ÿ”ฅ๐Ÿ‘‘ From #Prem to #Tiger, Salmanโ€™s journey has been filled with iconic characters and unforgettable moments. Which Salman Khan character is your all-time favourite? ๐Ÿ‘€๐Ÿ‘‡ https://t.co/ryMkOLPuE6

    667991010.0K viewsView on X
  • Aug 24, 202616x their median

    BIG update on #๐˜‰๐˜ณ๐˜ข๐˜ฉ๐˜ฎ๐˜ข๐˜ด๐˜ต๐˜ณ๐˜ข2! ๐Ÿšจ #๐˜‘๐˜ช๐˜ฐ๐˜š๐˜ต๐˜ถ๐˜ฅ๐˜ช๐˜ฐ๐˜ด has reportedly exited the #RanbirKapoor-#DeepikaPadukone-#AliaBhatt starrer. #AyanMukerji now looking for a new studio partner. Who should back the next chapter of this ambitious franchise? ๐Ÿ‘€ https://t.co/liox6aSd4r

    558353046158K viewsView on X
  • Aug 24, 202616x their median

    The stunning women who make #Toxic special โค๏ธโค๏ธโค๏ธ #KiaraAdvani #HumaQureshi #RukminiVasanth https://t.co/DpcW7TVvNI

    612491128K viewsView on X
  • Aug 29, 202615x their median

    Before Karna with #SalmanKhan, Rakeysh Omprakash Mehra has another film lined up! ๐Ÿ‘€๐Ÿ”ฅ SCOOP: The filmmaker is set to direct #VikrantMassey in a love story Are you intrigued by this development? โค๏ธ๐ŸŽฌ๐Ÿ‘‡ https://t.co/sg7UKjRFyd

    569581539K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#toxic#emraanhashmi#awarapan2#yash#harmansingha

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 41 interactions against 1.9M followers, an engagement rate of 0.002%. Measured over 334 original posts, its engagement rate beats 26% of 3,739 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 5.6K times each, and 0.727% of those impressions turn into an interaction. That is about 0.296% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 11.1 posts a day over the last 30 days, with activity on roughly 50% of days. Most posts go out around 06:00 UTC, and Tuesday is the busiest day of the week. Of the 334 posts sampled, 16% carry an image or video and 84% link out. The account's strongest tracked post pulled 2.1K interactions, about 51x its own typical post. Recurring topics include #toxic, #emraanhashmi, #awarapan2.

What is BollyHungama's engagement rate on X?
BollyHungama (@Bollyhungama) has an engagement rate of 0.002%, based on the median interactions across 334 original posts from the last 30 days against 1,904,691 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.002%, BollyHungama sits above the 10th percentile of the 36,261 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @Bollyhungama have real engagement?
Its engagement rate beats 26% of the tracked X accounts closest to it in follower count (3,739 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @Bollyhungama post?
Most posts go out around 06:00 UTC, and Tuesday is its busiest day, at roughly 11.13 posts per day across the measured window.

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