BollyHungama engagement report
@Bollyhungama - 1.9M followers on X
Measured over 334 original posts from a 30-day window, last computed on August 31, 2026.
Engagement
A typical post picks up 41 interactions against 1.9M followers, an engagement rate of 0.002%. Measured over 334 original posts, its engagement rate beats 26% of 3,739 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 5.6K times each, and 0.727% of those impressions turn into an interaction. That is about 0.296% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 11.1 posts a day over the last 30 days, with activity on roughly 50% of days. Most posts go out around 06:00 UTC, and Tuesday is the busiest day of the week. Of the 334 posts sampled, 16% carry an image or video and 84% link out. The account's strongest tracked post pulled 2.1K interactions, about 51x its own typical post. Recurring topics include #toxic, #emraanhashmi, #awarapan2.
Measured over 334 original posts from a 30-day window, last computed on August 31, 2026. Recurring tags: #toxic, #emraanhashmi, #awarapan2.
Compared with accounts its own size
BollyHungama's engagement rate beats 26% of the tracked X accounts closest to it in follower count (3,739 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 48% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.002%, BollyHungama sits above the 10th percentile of the 36,261 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.431% |
| 90th percentile | 2.10% |
| 99th percentile | 160.7% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 06:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 50K |
| 01:00 UTC | -2% | 51K |
| 02:00 UTC | -3% | 50K |
| 03:00 UTC | -4% | 53K |
| 04:00 UTC | -6% | 43K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 48K |
| 07:00 UTC | -5% | 51K |
| 08:00 UTC | -4% | 60K |
| 09:00 UTC | -3% | 69K |
| 10:00 UTC | -2% | 71K |
| 11:00 UTC | -3% | 78K |
| 12:00 UTC | -2% | 86K |
| 13:00 UTC | -2% | 93K |
| 14:00 UTC | -3% | 96K |
| 15:00 UTC | -2% | 100K |
| 16:00 UTC | -3% | 97K |
| 17:00 UTC | -2% | 90K |
| 18:00 UTC | -1% | 84K |
| 19:00 UTC | -2% | 79K |
| 20:00 UTC | -1% | 74K |
| 21:00 UTC | -1% | 66K |
| 22:00 UTC | -2% | 57K |
| 23:00 UTC | -2% | 51K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +4% | 229K |
| Monday | 0% | 284K |
| Tuesday | -2% | 273K |
| Wednesday | -1% | 250K |
| Thursday | -2% | 243K |
| Friday | -3% | 251K |
| Saturday | +3% | 226K |
Best tweets
- Aug 21, 202651x their median
๐จ TOXIC ADVANCE BOOKING EXPLODES! ๐จ @TheNameIsYash #Toxic sells 30,000 tickets in just 6 HOURS across #PVRINOX & #Cinepolis! ๐ฅ Hindi opening now tracking at โน45-55 cr โ with the 2nd biggest advance of 2026 after #Dhurandhar2. A Kannada-origin standalone film matching franchise giants. ๐ #Yash is coming. ๐ฅ https://t.co/gQ0bD43h1J
- Aug 27, 202651x their median
#Toxic headed to emerge a BIG DISASTER!๐๐ The #Yash starrer records a 70% drop in India on Day 2 Is this just a temporary dip, or is Toxic heading towards a disastrous run? ๐ฌ๐ https://t.co/5ueTBHXkGb
- Aug 28, 202640x their median
The #๐๐ข๐ญ๐ข๐ข๐ณ fever has reached Raksha Bandhan! ๐ Rakhis featuring the iconic ๐๐ฉ๐ข๐ฏ๐ด๐ข๐ข๐ณ seal are gaining attention among #Prabhas fans ahead of #๐๐ข๐ญ๐ข๐ข๐ณ๐๐ข๐ณ๐ต2. Would you wear a Khansaar seal Rakhi for your sibling? โค๏ธ https://t.co/ZRNbMASiR8
- Aug 24, 202624x their median
Kabir & Shiva Reunion #Awarapan2 https://t.co/VShjJd7P3D
- Aug 17, 202623x their median
#๐๐ข๐ฏ๐ฏ๐ข๐ต3 is officially taking shape! ๐ฅ After the success of #๐๐ธ๐ข๐ณ๐ข๐ฑ๐ข๐ฏ2, @VisheshB7 confirms that scripting has begun with @emraanhashmi . Are you ready to see Emraan return to the #๐๐ข๐ฏ๐ฏ๐ข๐ต universe? ๐ What do you want from ๐๐ข๐ฏ๐ฏ๐ข๐ต 3? https://t.co/wmVBDlq6yS
- Aug 20, 202621x their median
#SalmanKhan and #Nayantharaโs upcoming film may have a title! ๐๐ฅ REPORT: The film is titled Monster What do you think of this title for the Salman-Nayanthara collaboration? ๐ฌ๐ https://t.co/AnYZSFquuB
- Aug 26, 202619x their median
38 Years of #SalmanKhan! ๐ฅ๐ From #Prem to #Tiger, Salmanโs journey has been filled with iconic characters and unforgettable moments. Which Salman Khan character is your all-time favourite? ๐๐ https://t.co/ryMkOLPuE6
- Aug 24, 202616x their median
BIG update on #๐๐ณ๐ข๐ฉ๐ฎ๐ข๐ด๐ต๐ณ๐ข2! ๐จ #๐๐ช๐ฐ๐๐ต๐ถ๐ฅ๐ช๐ฐ๐ด has reportedly exited the #RanbirKapoor-#DeepikaPadukone-#AliaBhatt starrer. #AyanMukerji now looking for a new studio partner. Who should back the next chapter of this ambitious franchise? ๐ https://t.co/liox6aSd4r
- Aug 24, 202616x their median
The stunning women who make #Toxic special โค๏ธโค๏ธโค๏ธ #KiaraAdvani #HumaQureshi #RukminiVasanth https://t.co/DpcW7TVvNI
- Aug 29, 202615x their median
Before Karna with #SalmanKhan, Rakeysh Omprakash Mehra has another film lined up! ๐๐ฅ SCOOP: The filmmaker is set to direct #VikrantMassey in a love story Are you intrigued by this development? โค๏ธ๐ฌ๐ https://t.co/sg7UKjRFyd
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 41 interactions against 1.9M followers, an engagement rate of 0.002%. Measured over 334 original posts, its engagement rate beats 26% of 3,739 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 5.6K times each, and 0.727% of those impressions turn into an interaction. That is about 0.296% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 11.1 posts a day over the last 30 days, with activity on roughly 50% of days. Most posts go out around 06:00 UTC, and Tuesday is the busiest day of the week. Of the 334 posts sampled, 16% carry an image or video and 84% link out. The account's strongest tracked post pulled 2.1K interactions, about 51x its own typical post. Recurring topics include #toxic, #emraanhashmi, #awarapan2.
- What is BollyHungama's engagement rate on X?
- BollyHungama (@Bollyhungama) has an engagement rate of 0.002%, based on the median interactions across 334 original posts from the last 30 days against 1,904,691 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.002%, BollyHungama sits above the 10th percentile of the 36,261 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @Bollyhungama have real engagement?
- Its engagement rate beats 26% of the tracked X accounts closest to it in follower count (3,739 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @Bollyhungama post?
- Most posts go out around 06:00 UTC, and Tuesday is its busiest day, at roughly 11.13 posts per day across the measured window.