British Army 🇬🇧 engagement report
@BritishArmy - 400K followers on X
Measured over 10 original posts from a 30-day window, last computed on August 31, 2026.
Engagement
A typical post picks up 280 interactions against 400K followers, an engagement rate of 0.07%. Measured over 10 original posts, its engagement rate beats 47% of 3,758 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 15K times each, and 1.87% of those impressions turn into an interaction. That is about 3.75% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.8 post a day over the last 30 days, with activity on roughly 50% of days. Most posts go out around 09:00 UTC, and Friday is the busiest day of the week. Of the 10 posts sampled, 100% carry an image or video and 90% link out. The account's strongest tracked post pulled 1.9K interactions, about 6.9x its own typical post.
Measured over 10 original posts from a 30-day window, last computed on August 31, 2026.
Compared with accounts its own size
British Army 🇬🇧's engagement rate beats 47% of the tracked X accounts closest to it in follower count (3,758 accounts, accounts of similar size (decile 6 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 60% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.07%, British Army 🇬🇧 sits above the 25th percentile of the 36,521 accounts in this comparison. That places it in the below the median band, which runs 0.012% to 0.08%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.434% |
| 90th percentile | 2.10% |
| 99th percentile | 160.7% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 09:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 50K |
| 01:00 UTC | -2% | 51K |
| 02:00 UTC | -3% | 50K |
| 03:00 UTC | -4% | 53K |
| 04:00 UTC | -6% | 43K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 48K |
| 07:00 UTC | -5% | 52K |
| 08:00 UTC | -4% | 60K |
| 09:00 UTC | -3% | 69K |
| 10:00 UTC | -2% | 72K |
| 11:00 UTC | -3% | 78K |
| 12:00 UTC | -2% | 86K |
| 13:00 UTC | -2% | 94K |
| 14:00 UTC | -4% | 97K |
| 15:00 UTC | -2% | 100K |
| 16:00 UTC | -3% | 97K |
| 17:00 UTC | -2% | 90K |
| 18:00 UTC | -1% | 84K |
| 19:00 UTC | -2% | 79K |
| 20:00 UTC | -1% | 74K |
| 21:00 UTC | -1% | 66K |
| 22:00 UTC | -2% | 57K |
| 23:00 UTC | -2% | 51K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +4% | 230K |
| Monday | 0% | 286K |
| Tuesday | -2% | 276K |
| Wednesday | -1% | 251K |
| Thursday | -1% | 244K |
| Friday | -3% | 252K |
| Saturday | +3% | 227K |
Best tweets
- Jul 14, 20266.9x their median
Bonne fête nationale, la France 🇫🇷 🎊 Best wishes to our allies @armeedeTerre this #BastilleDay 🫡 We celebrate the enduring friendship, shared commitment and close partnership between our two nations 🤝 https://t.co/eDCHiwRRCw
- Aug 21, 20263.8x their median
Our British @army_offshore Racing Team picked up a feathered stowaway on their recent voyage, a very lost Barn Owl. Safely rescued and with help from the @BarnOwlTrust and @CaisterLifeboat, he was returned to dry land 🛟 🦉 https://t.co/6yfSpLUHJL
- Aug 19, 20263.2x their median
A new bronze statue now stands in Colchester, marking 25 years of @16AirAssltBCT calling the city home. A lasting tribute to our soldiers, veterans, families and the community that stands behind them 🫡 Read more ⬇️ https://t.co/Fbl52wHhp6 https://t.co/2y3c6yWtoH
- Aug 14, 20262.3x their median
Congratulations to the 900 Junior Soldiers who have passed out from Army Foundation College Harrogate 👏 A huge achievement as you begin the next chapter, joining regiments and corps across the British Army. Well done, and best of luck in your future Army careers 🇬🇧 Read more ⬇️ https://t.co/XMyt4MhX3T
- Jul 13, 20261.9x their median
We will remember them. Belgian and British troops remember the extraordinary heroism and sacrifice of soldiers during the First World War. Read more ⬇️ https://t.co/q3MI46EERt https://t.co/M85b5spLkp
- Jul 27, 20261.8x their median
Paratroopers are testing e-bikes to move faster, strike further and stay harder to detect on the modern battlefield 🏍️ 🪖 On Exercise Rhino Bizz in Canada, soldiers from 2 PARA combined e-bikes, drones, electronic warfare and precision weapons to trial new ways of fighting. Read more ⬇️ https://t.co/xoKaSE91yz
- Jul 22, 2026
Did you know that we have a regiment in Bermuda? More than 140 troops from the Royal Bermuda Regiment deployed to the UK for a two-week training exercise. Read more ⬇️ https://t.co/Tbc0i7IglW https://t.co/TQFi8rAYXX
- Aug 11, 2026
100 years of the Corps. 80 years of the Royal Prefix 🫡 Serving personnel, veterans and Her Royal Highness The Duchess of Gloucester came together at Southwick Park to celebrate the proud history and enduring legacy of the Corps of Royal Military Police 🔴 Read more ⬇️ https://t.co/PxWkMHQsrP
- Aug 24, 2026
The vast Canadian prairie has given soldiers from 53 Air Assault Battery Royal Artillery the ideal conditions to put new Ground Based Surveillance Radar through its paces. Lightweight and rapidly deployable, the radar works with other sensors to detect threats and build a clearer battlefield picture. Read more ⬇️ https://t.co/M8Iby8UQ2p
- Aug 3, 2026
Recently the Royal Anglian Regiment marked Minden Day, honouring the Battle of Minden in 1759. Serving soldiers, veterans and families came together for the parade, with soldiers wearing roses in their berets as per tradition. A proud day for the Regiment and all who support it 🌹 Read more ⬇️ https://t.co/s10CYYIKaq
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 280 interactions against 400K followers, an engagement rate of 0.07%. Measured over 10 original posts, its engagement rate beats 47% of 3,758 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 15K times each, and 1.87% of those impressions turn into an interaction. That is about 3.75% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.8 post a day over the last 30 days, with activity on roughly 50% of days. Most posts go out around 09:00 UTC, and Friday is the busiest day of the week. Of the 10 posts sampled, 100% carry an image or video and 90% link out. The account's strongest tracked post pulled 1.9K interactions, about 6.9x its own typical post.
- What is British Army 🇬🇧's engagement rate on X?
- British Army 🇬🇧 (@BritishArmy) has an engagement rate of 0.07%, based on the median interactions across 10 original posts from the last 30 days against 399,982 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.07%, British Army 🇬🇧 sits above the 25th percentile of the 36,521 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @BritishArmy have real engagement?
- Its engagement rate beats 47% of the tracked X accounts closest to it in follower count (3,758 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @BritishArmy post?
- Most posts go out around 09:00 UTC, and Friday is its busiest day, at roughly 0.8 posts per day across the measured window.