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Brooklyn Nets engagement report

@BrooklynNets - 2.3M followers on X

Measured over 50 original posts from a 30-day window, last computed on August 31, 2026.

Engagement

Middle of its size range
Per follower
0.012%
of 2.3M followers
Per impression
0.539%
50K views on a typical post
Reach
2.21%
of its followers see a post
Typical post
272
interactions (median)
Saved
0.016%
8 bookmarks on a typical post
Posting rate
2.23/day
active 87% of days
Peak time
21:00 UTC
Thursday

A typical post picks up 272 interactions against 2.3M followers, an engagement rate of 0.012%. Measured over 50 original posts, its engagement rate beats 48% of 3,881 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 50K times each, and 0.539% of those impressions turn into an interaction. That is about 2.21% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.2 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 21:00 UTC, and Thursday is the busiest day of the week. Of the 50 posts sampled, 98% carry an image or video and 26% link out. The account's strongest tracked post pulled 12K interactions, about 42x its own typical post. Recurring topics include #jazzyair2, #pridemobility, #gowdyaward.

Measured over 50 original posts from a 30-day window, last computed on August 31, 2026. Recurring tags: #jazzyair2, #pridemobility, #gowdyaward.

Compared with accounts its own size

Brooklyn Nets's engagement rate beats 48% of the tracked X accounts closest to it in follower count (3,881 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 40% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.012%, Brooklyn Nets sits above the 10th percentile of the 37,856 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.

p100.002%
p250.012%
p50 (median)0.081%
p750.439%
p902.10%
p99155.6%
Engagement rate as a share of followers, across the 37,856 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 97,248 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.081%
75th percentile0.439%
90th percentile2.10%
99th percentile155.6%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 21:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 21:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 21:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%53K
01:00 UTC-2%53K
02:00 UTC-3%52K
03:00 UTC-4%55K
04:00 UTC-6%44K
05:00 UTC-4%43K
06:00 UTC-4%50K
07:00 UTC-5%54K
08:00 UTC-4%63K
09:00 UTC-3%72K
10:00 UTC-2%75K
11:00 UTC-3%81K
12:00 UTC-2%90K
13:00 UTC-2%98K
14:00 UTC-3%101K
15:00 UTC-2%105K
16:00 UTC-4%102K
17:00 UTC-3%95K
18:00 UTC-1%88K
19:00 UTC-2%83K
20:00 UTC-1%77K
21:00 UTC-1%69K
22:00 UTC-2%60K
23:00 UTC-2%53K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Thursday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Thursday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%238K
Monday0%302K
Tuesday-3%302K
Wednesday-1%257K
Thursday-2%250K
Friday-3%259K
Saturday+3%233K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Aug 12, 202642x their median

    Jordi Fernández, head coach of the @BrooklynNets , visited us today at the training session🏀. https://t.co/VEvOsbBVy8

    11K351429699K viewsView on X
  • Aug 12, 202629x their median

    Always welcome! Thanks for stopping by, Jordi. 🤝 @BrooklynNets https://t.co/khIZceCv9D

    7.6K3104120732K viewsView on X
  • Jun 29, 202611x their median

    CELEBRATING 60 SEASONS OF NETS HOOPS! Every era, every moment, shaping who we are today — and where we’re going next. Nets 60th presented by @Ticketmaster https://t.co/8DHhLtzCqg

    2.1K551109127457K viewsView on X
  • Jul 31, 202610x their median

    Welcome to Brooklyn, Moe! https://t.co/U3SoxvddNV

    2.5K1795061266K viewsView on X
  • Jul 29, 20263.7x their median

    260 seconds of Egor hoops https://t.co/LRBTZGldic

    87210561083K viewsView on X
  • Aug 13, 20263.4x their median

    Schedulemaxxing https://t.co/1e1B67fAtN

    807572334519K viewsView on X
  • Aug 27, 20262.7x their median

    but have you ever seen an assist like this one?? 😱 this J-Kidd no-look tip-pass to RJ was something else https://t.co/ebHAX3qmne

    610881728272K viewsView on X
  • Aug 19, 20262.6x their median

    Josh "Why Not" Minott https://t.co/dclk7MDqcS

    62658161676K viewsView on X
  • Aug 13, 20262.5x their median

    BROOOOOOOKLYNNN! 2026-27 schedule presented by @ticketmaster 🧵⬇️ https://t.co/weTuieDKT5

    57273201778K viewsView on X
  • Aug 26, 20262.4x their median

    one minute of @mrvincecarter15 dishin' out dimes https://t.co/FtTL5i2wWr

    564817471K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#jazzyair2#pridemobility#gowdyaward#netsworld

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 272 interactions against 2.3M followers, an engagement rate of 0.012%. Measured over 50 original posts, its engagement rate beats 48% of 3,881 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 50K times each, and 0.539% of those impressions turn into an interaction. That is about 2.21% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.2 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 21:00 UTC, and Thursday is the busiest day of the week. Of the 50 posts sampled, 98% carry an image or video and 26% link out. The account's strongest tracked post pulled 12K interactions, about 42x its own typical post. Recurring topics include #jazzyair2, #pridemobility, #gowdyaward.

What is Brooklyn Nets's engagement rate on X?
Brooklyn Nets (@BrooklynNets) has an engagement rate of 0.012%, based on the median interactions across 50 original posts from the last 30 days against 2,284,269 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.012%, Brooklyn Nets sits above the 10th percentile of the 37,856 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @BrooklynNets have real engagement?
Its engagement rate beats 48% of the tracked X accounts closest to it in follower count (3,881 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @BrooklynNets post?
Most posts go out around 21:00 UTC, and Thursday is its busiest day, at roughly 2.23 posts per day across the measured window.

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