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CARE (care.org) engagement report

@CARE - 1.1M followers on X

Measured over 19 original posts from a 30-day window, last computed on September 1, 2026.

Engagement

Bottom quarter for its size
Per follower
0.001%
of 1.1M followers
Per impression
0.484%
1.9K views on a typical post
Reach
0.17%
of its followers see a post
Typical post
9
interactions (median)
Saved
0%
0 bookmarks on a typical post
Posting rate
0.63/day
active 37% of days
Peak time
14:00 UTC
Wednesday

A typical post picks up 9 interactions against 1.1M followers, an engagement rate of 0.001%. Measured over 19 original posts, its engagement rate beats 10% of 3,774 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 1.9K times each, and 0.484% of those impressions turn into an interaction. That is about 0.17% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.63 post a day over the last 30 days, though only 37% of days saw any activity at all. Most posts go out around 14:00 UTC, and Wednesday is the busiest day of the week. Of the 19 posts sampled, 37% carry an image or video and 89% link out. The account's strongest tracked post pulled 367 interactions, about 41x its own typical post. Recurring topics include #colombia, #nationaldogday, #worldhumanitarianday.

Measured over 19 original posts from a 30-day window, last computed on September 1, 2026. Recurring tags: #colombia, #nationaldogday, #worldhumanitarianday.

Compared with accounts its own size

CARE (care.org)'s engagement rate beats 10% of the tracked X accounts closest to it in follower count (3,774 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 32% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.001%, CARE (care.org) sits below the 10th percentile of the 36,654 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.

p100.002%
p250.012%
p50 (median)0.08%
p750.433%
p902.10%
p99160.5%
Engagement rate as a share of followers, across the 36,654 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 106,977 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.433%
90th percentile2.10%
99th percentile160.5%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 14:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 14:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 14:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%51K
01:00 UTC-2%52K
02:00 UTC-3%50K
03:00 UTC-4%53K
04:00 UTC-6%43K
05:00 UTC-4%42K
06:00 UTC-4%48K
07:00 UTC-5%52K
08:00 UTC-4%61K
09:00 UTC-3%70K
10:00 UTC-2%72K
11:00 UTC-3%78K
12:00 UTC-2%86K
13:00 UTC-2%94K
14:00 UTC-4%97K
15:00 UTC-2%101K
16:00 UTC-3%98K
17:00 UTC-2%91K
18:00 UTC-1%85K
19:00 UTC-1%80K
20:00 UTC-1%74K
21:00 UTC-1%66K
22:00 UTC-1%57K
23:00 UTC-2%52K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Wednesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Wednesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+4%231K
Monday0%288K
Tuesday-2%278K
Wednesday-1%251K
Thursday-1%245K
Friday-3%253K
Saturday+3%227K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Aug 25, 202641x their median

    Thank you for the music, compassion, and endless inspiration. Dolly, we will always love you 🧡 https://t.co/UQBkitLVLV

    27290235.0K viewsView on X
  • Jul 3, 20263.2x their median

    Following disastrous floods in Nepal last September, families were left with no way to cook, keep dry, or sleep safely. To fix this fragmented system, CARE went back to its roots. Together with partners, CARE redesigned the iconic post-WWII CARE PACKAGE® for modern disasters. The result is a single backpack — CARE PACKAGE for Emergencies — containing more than 35 essential items. https://t.co/t5asaQbB76

    326001.4K viewsView on X
  • May 29, 20262.8x their median

    An #Ebola outbreak is spreading in eastern DRC, but healthcare responders are facing shortages of testing supplies, protective equipment, and funding. CARE teams are helping communities access critical information and support, but more resources are urgently needed to help contain the outbreak and save lives. Read more: https://t.co/Bwi7oC4Aux

    71710828 viewsView on X
  • Aug 28, 20262.3x their median

    At least 469 people have been confirmed dead and more than 1,300 remain missing after flash flooding struck Nepal’s Rasuwa, Nuwakot, and Dhading districts on August 26. CARE Nepal is working with government and local partners to get emergency assistance to the families most affected: https://t.co/tQJYLMbo8R

    415201.7K viewsView on X
  • Jul 31, 20262.3x their median

    As a major El Niño develops in the Pacific Ocean, millions of people across Africa, Asia, Latin America and Middle East face worsening hunger, disease outbreaks and forced displacement, with 172.3 million women and girls at risk of food insecurity in the countries expected to be worst affected. https://t.co/yPVwWzFUtG

    316201.7K viewsView on X
  • May 21, 20262.1x their median

    Happy International Tea Day! 🫖 Tea is one of the most popular beverages in the world, but for Monica and others, it represents  something more. In 2023, CARE Tanzania and partners established the Sakare Specialty Tea Company (SSTC), the first smallholder farmer-owned specialty tea factory in Tanzania to process its own orthodox (wholeleaf) black, green, and specialty teas on-site.  Despite being unfamiliar with tea processing, Monica took a chance and applied for a job. And in October 2024, she was hired to become a processor.    https://t.co/gBob0Sbh0o

    9640821 viewsView on X
  • Jul 18, 20262.0x their median

    This #MandelaDay we honor the life and legacy of Nelson Mandela and his commitment to creating a world free from poverty and injustice. https://t.co/N0CYHyoUQk

    610201.3K viewsView on X
  • May 14, 20261.8x their median

    Isan Elba's New Beauty Forward Partnership Is Serving Black Maternal Health https://t.co/InDruiAasP

    112211.3K viewsView on X
  • Aug 27, 20261.6x their median

    CARE Nepal Country Director Mona Sherpa joined @CNN to discuss CARE’s response to the devastating flash floods in Nepal. @CareNepal is currently assessing the evolving situation and is ready to deploy supplies through our CARE PACKAGE for Emergencies. Please give now to support our efforts. https://t.co/ZN3tgKaCEo

    86002.3K viewsView on X
  • Jun 26, 20261.6x their median

    **EMERGENCY:** Two massive earthquakes struck Venezuela just 39 seconds apart, causing catastrophic destruction. Buildings have collapsed. Families are trapped. Many have been killed or injured. The need is urgent. Venezuela was already facing a humanitarian crisis before these earthquakes. Now, millions more people need immediate help. **Your gift today can help save lives.** Please donate now to help families receive emergency care, shelter, and lifesaving support when they need it most. Donate today: https://t.co/7amPJIoXz4

    6710846 viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#colombia#nationaldogday#worldhumanitarianday

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 9 interactions against 1.1M followers, an engagement rate of 0.001%. Measured over 19 original posts, its engagement rate beats 10% of 3,774 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 1.9K times each, and 0.484% of those impressions turn into an interaction. That is about 0.17% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.63 post a day over the last 30 days, though only 37% of days saw any activity at all. Most posts go out around 14:00 UTC, and Wednesday is the busiest day of the week. Of the 19 posts sampled, 37% carry an image or video and 89% link out. The account's strongest tracked post pulled 367 interactions, about 41x its own typical post. Recurring topics include #colombia, #nationaldogday, #worldhumanitarianday.

What is CARE (care.org)'s engagement rate on X?
CARE (care.org) (@CARE) has an engagement rate of 0.001%, based on the median interactions across 19 original posts from the last 30 days against 1,093,074 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.001%, CARE (care.org) sits below the 10th percentile of the 36,654 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @CARE have real engagement?
Its engagement rate beats 10% of the tracked X accounts closest to it in follower count (3,774 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @CARE post?
Most posts go out around 14:00 UTC, and Wednesday is its busiest day, at roughly 0.63 posts per day across the measured window.

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