CBS Sunday Morning 🌞 engagement report
@CBSSunday - 268K followers on X
Measured over 38 original posts from a 30-day window, last computed on October 29, 2026.
Engagement
A typical post picks up 42 interactions against 268K followers, an engagement rate of 0.016%. Measured over 38 original posts, its engagement rate beats 29% of 21,624 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 5.8K times each, and 0.729% of those impressions turn into an interaction. That is about 2.15% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.3 post a day over the last 30 days, though only 23% of days saw any activity at all. Most posts go out around 15:00 UTC, and Tuesday is the busiest day of the week. Of the 38 posts sampled, 68% carry an image or video and 47% link out. The account's strongest tracked post pulled 3.4K interactions, about 82x its own typical post.
Measured over 38 original posts from a 30-day window, last computed on October 29, 2026. Recurring tag: #thedropout.
Compared with accounts its own size
CBS Sunday Morning 🌞's engagement rate beats 29% of the tracked X accounts closest to it in follower count (21,624 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 34% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.016%, CBS Sunday Morning 🌞 sits above the 10th percentile of the 217,857 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.025%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.025% |
| 50th percentile | 0.149% |
| 75th percentile | 0.705% |
| 90th percentile | 2.63% |
| 99th percentile | 82.6% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 15:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 68% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 47% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | no effect | -2% to -1% | 42K |
- 68% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 47% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 242 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Sep 6, 202682x their median
The small town of Gander in the Canadian province of Newfoundland saw its population virtually double when U.S. airspace was closed on 9/11, grounding 38 international flights on an island in the Atlantic Ocean. For five days, Newfoundlanders gave shelter and comfort to 7,000 stranded passengers and crew members. @conorknighton talks with Newfoundlanders who volunteered during the emergency, whose generosity to the "plane people" inspired the Broadway musical @wecomefromaway.
- Sep 6, 202649x their median
On the morning of September 11, 2001, President George W. Bush was visiting an elementary school classroom in Sarasota, Fla., when his chief of staff, Andrew Card, informed him that America was under attack. Card revisits the Emma E. Booker Elementary School with @MajorCBS, and talks about a singular moment, captured in an iconic photograph.
- Sep 18, 202630x their median
“This little boy shouldn't have to walk behind his mother's coffin”: Charles Spencer, Princess Diana’s younger brother, told Mark Phillips about the handling of Prince Harry’s grief following the death of his mother. “I just wonder if a gentler, more understanding treatment of his grief then might have helped him. That everyone might have found a happier course ahead,” Earl Spencer said of Harry’s current difficulty with his family. Watch more of their conversation Sunday.
- Oct 25, 202628x their median
Drs. Travan and Travis Jasper, identical twins, are co-directors of the emergency department at Chippenham Hospital in Richmond, Virginia. Their path to heading the ER started when they were 12, during a hospital visit experience that motivated them to achieve something greater. @SteveHartmanCBS talks with the Jasper twins about turning trauma into triumph, and helplessness into healing.
- Sep 20, 202623x their median
In his first interview about his new book, "Swan Song: Diana, My Sister," Charles Spencer talks with Mark Phillips about his attempt to set down what he calls the true history of the life of his sister, Princess Diana. He also talks about Prince Harry's grief after Diana's death, suggesting that a "more understanding treatment" of the young prince at the time might have led to "a happier course ahead." https://t.co/OCxZ8sGZ8S
- Oct 27, 202621x their median
During a November 2025 interview with CBS Sunday Morning’s @BenMank77, actress Amanda Seyfried revisited her portrayal of Elizabeth Holmes in #TheDropout and showed off her impression of the former Theranos CEO. When Mankiewicz asked her to improvise a line as Holmes, Seyfried casually revealed, “I’ve had some practice lately,” possibly hinting that she had been revisiting the voice. Now, with the release of the documentary #YouCanSeeEverything, Seyfried's comment may have been an early hint at what was to come.
- Sep 18, 202618x their median
Prince Charles seemed “upbeat” and “giddy” following Princess Diana’s death, Charles Spencer, the late princess’ brother, told Mark Phillips. In his new book, “Swan Song,” Earl Spencer writes that then-Prince Charles may have felt free to pursue Camilla: “Why would somebody feel giddy at that time?” When asked about these allegations, Buckingham Palace referred to a statement it released earlier this week saying that the King is “mindful that the pain of fraternal grief can cloud reason, affect judgment and colour memory in ways others do not recognise, even many years after such a loss.” Watch more of Charles Spencer’s conversation with Mark Phillips on Sunday.
- Sep 6, 202614x their median
We leave you this Sunday morning on the coast of Newfoundland. Videographer: Mike Hernandez. https://t.co/pzpD0B9vc5
- Sep 3, 202612x their median
Gloria Steinem, a co-founder of Ms. Magazine and a trailblazing figure of the women's liberation movement, has died. She was 92 years old. In 2023, Rita Braver spoke with Steinem about the origin of the magazine, which aimed to push feminism into the mainstream: "We didn't want to just focus on women's outsides, but also, our insides." https://t.co/HX6ep2dlXx
- Aug 30, 202612x their median
Singer-songwriter Dolly Parton, one of the most groundbreaking and successful musicians in the history of country music, died this week at age 80. Correspondent Lee Cowan looks back at her astonishing career. https://t.co/6698Ska912 https://t.co/5ncgdUV2j9
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 42 interactions against 268K followers, an engagement rate of 0.016%. Measured over 38 original posts, its engagement rate beats 29% of 21,624 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 5.8K times each, and 0.729% of those impressions turn into an interaction. That is about 2.15% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.3 post a day over the last 30 days, though only 23% of days saw any activity at all. Most posts go out around 15:00 UTC, and Tuesday is the busiest day of the week. Of the 38 posts sampled, 68% carry an image or video and 47% link out. The account's strongest tracked post pulled 3.4K interactions, about 82x its own typical post.
- What is CBS Sunday Morning 🌞's engagement rate on X?
- CBS Sunday Morning 🌞 (@CBSSunday) has an engagement rate of 0.016%, based on the median interactions across 38 original posts from the last 30 days against 267,960 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.016%, CBS Sunday Morning 🌞 sits above the 10th percentile of the 217,857 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @CBSSunday have real engagement?
- Its engagement rate beats 29% of the tracked X accounts closest to it in follower count (21,624 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @CBSSunday post?
- Most posts go out around 15:00 UTC, and Tuesday is its busiest day, at roughly 1.33 posts per day across the measured window.