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CCTV engagement report

@CCTV - 1.1M followers on X

Measured over 127 original posts from a 30-day window, last computed on September 1, 2026.

Engagement

Bottom quarter for its size
Per follower
0.001%
of 1.1M followers
Per impression
0.334%
3.6K views on a typical post
Reach
0.34%
of its followers see a post
Typical post
12
interactions (median)
Saved
0.028%
1 bookmarks on a typical post
Posting rate
4.23/day
active 47% of days
Peak time
03:00 UTC
Tuesday

A typical post picks up 12 interactions against 1.1M followers, an engagement rate of 0.001%. Measured over 127 original posts, its engagement rate beats 13% of 3,829 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 3.6K times each, and 0.334% of those impressions turn into an interaction. That is about 0.34% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 4.2 posts a day over the last 30 days, with activity on roughly 47% of days. Most posts go out around 03:00 UTC, and Tuesday is the busiest day of the week. Of the 127 posts sampled, 100% carry an image or video and 88% link out. The account's strongest tracked post pulled 307 interactions, about 26x its own typical post. Recurring topics include #xijinping, #spacechina, #sco.

Measured over 127 original posts from a 30-day window, last computed on September 1, 2026. Recurring tags: #xijinping, #spacechina, #sco.

Compared with accounts its own size

CCTV's engagement rate beats 13% of the tracked X accounts closest to it in follower count (3,829 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 25% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.001%, CCTV sits below the 10th percentile of the 37,071 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.

p100.002%
p250.012%
p50 (median)0.08%
p750.435%
p902.10%
p99158.3%
Engagement rate as a share of followers, across the 37,071 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 105,527 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.435%
90th percentile2.10%
99th percentile158.3%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 03:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 03:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 03:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%51K
01:00 UTC-2%52K
02:00 UTC-3%51K
03:00 UTC-4%54K
04:00 UTC-6%44K
05:00 UTC-4%42K
06:00 UTC-4%49K
07:00 UTC-5%53K
08:00 UTC-4%61K
09:00 UTC-3%71K
10:00 UTC-2%73K
11:00 UTC-3%80K
12:00 UTC-2%88K
13:00 UTC-2%96K
14:00 UTC-4%99K
15:00 UTC-2%103K
16:00 UTC-3%100K
17:00 UTC-2%92K
18:00 UTC-1%86K
19:00 UTC-2%81K
20:00 UTC-1%75K
21:00 UTC-1%67K
22:00 UTC-1%58K
23:00 UTC-1%52K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Tuesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Tuesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%234K
Monday0%294K
Tuesday-3%288K
Wednesday-1%253K
Thursday-2%247K
Friday-3%256K
Saturday+3%230K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Aug 28, 202626x their median

    As Chinese-developed games gain wider attention from players worldwide, their distinctive Chinese cultural elements and perspectives are becoming key factors that set them apart from other games. https://t.co/FnuUO4rf6O https://t.co/uF0txJ7irz

    159280120100K viewsView on X
  • Aug 27, 20267.7x their median

    Xi advances a shared future with China's neighbors #XiJinping #SCO https://t.co/Yjg65paKZo https://t.co/FMpmJctzBh

    8290114K viewsView on X
  • Aug 29, 20267.0x their median

    As of 10 a.m. on Friday, a total of 681 fire and rescue personnel and 113 vehicles had arrived at the remote mountainous border area, while 6,612 pieces of rescue equipment and logistical supplies had been dispatched to Gyirong Township, the National Fire and Rescue Administration said. https://t.co/chSrrIAMjJ

    73100115K viewsView on X
  • Aug 28, 20266.8x their median

    Xi Jinping, general secretary of the Communist Party of China (CPC) Central Committee, on Friday chaired a Party leadership meeting to deliberate and make arrangements on rescue and relief efforts after a devastating mudslide hit Gyirong County in southwest China's Xizang Autonomous Region. #XiJinping https://t.co/NDRlDT4Zul

    72100012K viewsView on X
  • Aug 27, 20264.4x their median

    China's top political advisor Wang Huning on Wednesday urged members of the Chinese People's Political Consultative Conference (CPPCC) to adhere to the principle of serving the people and assist the Party and the government in improving people's welfare. https://t.co/6Hcy8iL8TD https://t.co/FFjW3Tsyph

    43100014K viewsView on X
  • Sep 1, 20263.9x their median

    Chinese President #XiJinping said on Monday that, under his and Russian President Vladimir Putin's strategic guidance and through the joint efforts of both sides, the foundation of China-Russia relations will become ever stronger, their progress ever steadier, and their future ever brighter. https://t.co/S2iKHhpCS5

    398003.4K viewsView on X
  • Aug 31, 20263.6x their median

    'You are family' -- a warm welcome for Chinese President #XiJinping in Kyrgyzstan https://t.co/Y30jbqACAK https://t.co/MTsq4NrzAz

    349007.4K viewsView on X
  • Aug 21, 20263.6x their median

    Chinese Foreign Minister Wang Yi said here on Thursday that he hopes South Korea will firmly pursue a friendly policy toward China and take the 35th anniversary of the establishment of diplomatic relations between the two countries next year as an opportunity to make greater progress in the China-South Korea strategic cooperative partnership. https://t.co/z6Q5wdLf66

    374028.7K viewsView on X
  • Aug 28, 20263.5x their median

    The first and second volumes of selected works of Xi Jinping, general secretary of the Communist Party of China (CPC) Central Committee, on culture have been published. #XiJinping https://t.co/EfTZF9heaj https://t.co/9W0Ch9GTBF

    3570011K viewsView on X
  • Aug 22, 20263.3x their median

    China's commercial reusable launch vehicle sector continues to make steady progress, as a company announced on Friday that it had completed a long-duration test firing of an engine for a large recoverable carrier rocket. #SpaceChina https://t.co/hbrgMWwWRJ https://t.co/RLq1IcTS52

    336015.6K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#xijinping#spacechina#sco

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 12 interactions against 1.1M followers, an engagement rate of 0.001%. Measured over 127 original posts, its engagement rate beats 13% of 3,829 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 3.6K times each, and 0.334% of those impressions turn into an interaction. That is about 0.34% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 4.2 posts a day over the last 30 days, with activity on roughly 47% of days. Most posts go out around 03:00 UTC, and Tuesday is the busiest day of the week. Of the 127 posts sampled, 100% carry an image or video and 88% link out. The account's strongest tracked post pulled 307 interactions, about 26x its own typical post. Recurring topics include #xijinping, #spacechina, #sco.

What is CCTV's engagement rate on X?
CCTV (@CCTV) has an engagement rate of 0.001%, based on the median interactions across 127 original posts from the last 30 days against 1,055,351 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.001%, CCTV sits below the 10th percentile of the 37,071 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @CCTV have real engagement?
Its engagement rate beats 13% of the tracked X accounts closest to it in follower count (3,829 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @CCTV post?
Most posts go out around 03:00 UTC, and Tuesday is its busiest day, at roughly 4.23 posts per day across the measured window.

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