CD PROJEKT RED engagement report
@CDPROJEKTRED - 1.3M followers on X
Measured over 5 original posts from a 30-day window, last computed on August 31, 2026.
Engagement
Early reading. We have captured 5 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.
A typical post picks up 11K interactions against 1.3M followers, an engagement rate of 0.856%. Posts are seen about 662K times each, and 1.69% of those impressions turn into an interaction. That is about 50.6% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.67 post a day over the last 30 days, with activity on roughly 50% of days. Most posts go out around 11:00 UTC, and Wednesday is the busiest day of the week. Of the 5 posts sampled, 100% carry an image or video and 40% link out. The account's strongest tracked post pulled 134K interactions, about 12x its own typical post. Recurring topics include #gamescom, #internationalcatday. Only 5 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
Measured over 5 original posts from a 30-day window, last computed on August 31, 2026. Recurring tags: #gamescom, #internationalcatday.
Where this sits in the catalog
At 0.856%, CD PROJEKT RED sits above the 75th percentile of the 36,134 accounts in this comparison. That places it in the top 25% band, which runs 0.431% to 2.11%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.431% |
| 90th percentile | 2.11% |
| 99th percentile | 161.6% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 11:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 50K |
| 01:00 UTC | -2% | 51K |
| 02:00 UTC | -4% | 49K |
| 03:00 UTC | -4% | 53K |
| 04:00 UTC | -6% | 42K |
| 05:00 UTC | -4% | 41K |
| 06:00 UTC | -4% | 47K |
| 07:00 UTC | -5% | 51K |
| 08:00 UTC | -4% | 60K |
| 09:00 UTC | -3% | 68K |
| 10:00 UTC | -2% | 71K |
| 11:00 UTC | -3% | 77K |
| 12:00 UTC | -2% | 85K |
| 13:00 UTC | -2% | 93K |
| 14:00 UTC | -3% | 96K |
| 15:00 UTC | -2% | 99K |
| 16:00 UTC | -3% | 96K |
| 17:00 UTC | -2% | 89K |
| 18:00 UTC | -2% | 83K |
| 19:00 UTC | -2% | 79K |
| 20:00 UTC | -1% | 73K |
| 21:00 UTC | -1% | 65K |
| 22:00 UTC | -1% | 57K |
| 23:00 UTC | -2% | 51K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +4% | 228K |
| Monday | 0% | 281K |
| Tuesday | -2% | 270K |
| Wednesday | -1% | 249K |
| Thursday | -2% | 242K |
| Friday | -3% | 250K |
| Saturday | +3% | 225K |
Best tweets
- Jun 24, 202612x their median
Ready to meet the crew? 👀 Your first look at Edgerunners 2 is coming. See you on June 29. https://t.co/VnzaAp8mtk
- Jun 28, 20268.1x their median
See you tomorrow! 👋 📺: https://t.co/IQZEUTlPWC https://t.co/DfG2HrK6rV
- Jun 28, 20266.8x their median
From corpo towers to the chrome-forged edge. 🦾 [CREW UPDATE] // +1 EDGERUNNER // TALIA YANG █ [FEED INITIALIZING]█ FALL 2026 https://t.co/zWOjh9aO4V
- Jun 26, 20266.8x their median
No signal, no survival. 🔌⚡ [CREW UPDATE] // +1 EDGERUNNER // D https://t.co/fAcao73vfk
- Jun 27, 20265.1x their median
A witness to every gig’s cost, every fall, and every legend. 🎥 🎞️ [CREW UPDATE] // +1 EDGERUNNER // ROMAN CARAX https://t.co/WCnmM8Qyzi
- Aug 26, 20261.5x their median
Our logo’s bird, the Raróg, has evolved together with our brand. As part of our visual identity refresh, it’s now more RED than ever. Thank you for being part of our journey. ❤️ 🔗 Refreshed assets are now available in the CD PROJEKT RED Press Center: https://t.co/BwwC95NXkd https://t.co/QHMmJSlB4g
- Jul 8, 2026
We recently welcomed an unusual visitor to our Warsaw Headquarters! 🦆 A female mallard chose the home of The Witcher 4 as the perfect place to build her nest. She laid eight eggs and cared for them attentively throughout the nesting period. REDs made sure to give her plenty of space to ensure a safe and peaceful environment. After the ducklings hatched last month, and with the support of Warsaw’s Municipal Guard Eco Patrol, the whole family was safely relocated to one of Warsaw’s parks, where they can continue their journey in a more natural setting. Want to learn more about our Warsaw campus? Read all about it here: https://t.co/8eTE1ErqkG
- Aug 19, 2026
"Do as I say, not as I do." - Geralt, probably. https://t.co/UxlediIR6p
- Aug 25, 2026
The medallion is humming… It’s the beginning of a game-changing partnership! 🔥 We’re happy to announce that we’ve partnered with @Blizzard_Ent to bring the world of The Witcher to @battlenet. Starting today, you can pre-purchase The Witcher 3: Wild Hunt — Remastered, which launches on September 29, and wishlist Songs of the Past, coming in 2027, on https://t.co/hF6mB4TPQh. 💬 “Both CD PROJEKT RED and Blizzard Entertainment create worlds that allow players to immerse themselves in captivating adventures for hundreds of hours. Both studios have always had the ambition to raise the bar — for themselves and, in doing so, for the video game industry. Their worlds and characters have inspired not only other game developers, but also musicians, filmmakers, cosplayers, and, of course, countless players.” — Radek Grabowski, our Global PR Director And that’s just the beginning of our partnership with Blizzard… 🔗 Hear more from Radek and from our Expert Community & Social Media Manager Amelia Korzycka about the journey that brought CD PROJEKT RED and Blizzard together — and where it might take us next: https://t.co/aEQC3pGntr See you on the Path! 🐺
- Jun 16, 2026
The worlds we create are shaped by the people behind them. Bringing together individuals with different experiences, backgrounds, and perspectives helps us in our goal to create memorable stories that inspire gamers. That's why we're committed to building an environment where everyone feels respected, supported, and able to contribute. We believe this responsibility extends beyond our teams and into the communities around us. For several years, we've partnered with Kampania Przeciw Homofobii (Campaign Against Homophobia) to support grassroots LGBTQ+ initiatives across Poland. We're also proud that CD PROJEKT RED was recently included in the sixth edition of the Diversity IN Check list, organized by Forum Odpowiedzialnego Biznesu (Responsible Business Forum). And, as in previous years, REDs joined the Warsaw Pride parade. 🏳️🌈 Learn more about our approach: https://t.co/DG64BYmJdF
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 11K interactions against 1.3M followers, an engagement rate of 0.856%. Posts are seen about 662K times each, and 1.69% of those impressions turn into an interaction. That is about 50.6% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.67 post a day over the last 30 days, with activity on roughly 50% of days. Most posts go out around 11:00 UTC, and Wednesday is the busiest day of the week. Of the 5 posts sampled, 100% carry an image or video and 40% link out. The account's strongest tracked post pulled 134K interactions, about 12x its own typical post. Recurring topics include #gamescom, #internationalcatday. Only 5 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
- What is CD PROJEKT RED's engagement rate on X?
- CD PROJEKT RED (@CDPROJEKTRED) has an engagement rate of 0.856%, based on the median interactions across 5 original posts from the last 30 days against 1,307,662 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.856%, CD PROJEKT RED sits above the 75th percentile of the 36,134 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @CDPROJEKTRED have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @CDPROJEKTRED post?
- Most posts go out around 11:00 UTC, and Wednesday is its busiest day, at roughly 0.67 posts per day across the measured window.