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CJ McCollum engagement report

@CJMcCollum - 573K followers on X

Measured over 1 original post from a 30-day window, last computed on August 26, 2026.

Engagement

Per follower
0.083%
of 573K followers
Per impression
0.816%
58K views on a typical post
Reach
10.2%
of its followers see a post
Typical post
475
interactions (median)
Saved
0.007%
4 bookmarks on a typical post
Posting rate
0.17/day
active 10% of days
Peak time
03:00 UTC
Thursday

Early reading. We have captured 1 original post for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 475 interactions against 573K followers, an engagement rate of 0.083%. Posts are seen about 58K times each, and 0.816% of those impressions turn into an interaction. That is about 10.1% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.17 posts a day over the last 30 days, though only 10% of days saw any activity at all. Most posts go out around 03:00 UTC, and Thursday is the busiest day of the week. Of the 1 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 37K interactions, about 77x its own typical post. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 1 original post from a 30-day window, last computed on August 26, 2026.

Where this sits in the catalog

At 0.083%, CJ McCollum sits above the 50th percentile of the 37,071 accounts in this comparison. That places it in the above the median band, which runs 0.08% to 0.435%.

p100.002%
p250.012%
p50 (median)0.08%
p750.435%
p902.10%
p99158.3%
Engagement rate as a share of followers, across the 37,071 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 105,527 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.435%
90th percentile2.10%
99th percentile158.3%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 03:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 03:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 03:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%51K
01:00 UTC-2%52K
02:00 UTC-3%51K
03:00 UTC-4%54K
04:00 UTC-6%44K
05:00 UTC-4%42K
06:00 UTC-4%49K
07:00 UTC-5%53K
08:00 UTC-4%61K
09:00 UTC-3%71K
10:00 UTC-2%73K
11:00 UTC-3%80K
12:00 UTC-2%88K
13:00 UTC-2%96K
14:00 UTC-4%99K
15:00 UTC-2%103K
16:00 UTC-3%100K
17:00 UTC-2%92K
18:00 UTC-1%86K
19:00 UTC-2%81K
20:00 UTC-1%75K
21:00 UTC-1%67K
22:00 UTC-1%58K
23:00 UTC-1%52K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Thursday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Thursday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%234K
Monday0%294K
Tuesday-3%288K
Wednesday-1%253K
Thursday-2%247K
Friday-3%256K
Saturday+3%230K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Apr 21, 202677x their median

    cawwww cawwwww Seee ya in the A https://t.co/hIdt4dnsJv

    33K2.5K670331685K viewsView on X
  • Jun 21, 202638x their median

    Atlanta Hawks guard CJ McCollum has agreed to a one-year, $21 million contract extension with the franchise, plus a trade kicker, agent Sam Goldfeder of Excel Sports Management tells ESPN. McCollum has been eligible for an extension until June 30 and commits to a new deal that keeps him out of free agency.

    15K1.5K6757334.5M viewsView on X
  • Jun 6, 202632x their median

    Sick . Knicks have been a different team since this moment https://t.co/hZcE1OX30V

    14K6943502741.1M viewsView on X
  • Mar 6, 202631x their median

    LEHIGH FROM HALF-COURT FOR THE WIN IN THE PATRIOT LEAGUE QUARTERFINAL 😱 https://t.co/TTazeWJoHa

    13K1.3K2042721.3M viewsView on X
  • Apr 24, 202629x their median

    Cawww Cawww https://t.co/11gJH8AM92

    12K95427398261K viewsView on X
  • Apr 15, 20267.6x their median

    Technical Difficulties right now is absurd

    3.4K14536775K viewsView on X
  • Jan 31, 20267.0x their median

    it’s just different. He the 1 not the 2. Straight face killa. The work is real !!

    3.2K1183719509K viewsView on X
  • Feb 10, 20266.4x their median

    “He better work on that jumper… you can’t run in the West” — C.J. McCollum on Anthony Edwards (2021) https://t.co/MkoyO32jud

    3.0K85771.0M viewsView on X
  • Jan 12, 20266.3x their median

    Just keep swimming 🏊 🙏🏽 https://t.co/MpMHep4WSp

    2.8K1117023108K viewsView on X
  • Apr 2, 20266.1x their median

    The Hawks have the best starting lineup in the NBA since trading Trae Young for CJ McCollum: 123.9 Offensive Rating (1st) 100.8 Defensive Rating (1st) +23.1 Net Rating (1st) Atlanta is looking the part of a sneaky contender for a very deep postseason run. https://t.co/UOA51iRbi2

    2.5K21894120986K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 475 interactions against 573K followers, an engagement rate of 0.083%. Posts are seen about 58K times each, and 0.816% of those impressions turn into an interaction. That is about 10.1% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.17 posts a day over the last 30 days, though only 10% of days saw any activity at all. Most posts go out around 03:00 UTC, and Thursday is the busiest day of the week. Of the 1 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 37K interactions, about 77x its own typical post. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is CJ McCollum's engagement rate on X?
CJ McCollum (@CJMcCollum) has an engagement rate of 0.083%, based on the median interactions across 1 original posts from the last 30 days against 573,455 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.083%, CJ McCollum sits above the 50th percentile of the 37,071 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @CJMcCollum have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @CJMcCollum post?
Most posts go out around 03:00 UTC, and Thursday is its busiest day, at roughly 0.17 posts per day across the measured window.

Keep going

CJ McCollum (@CJMcCollum) Engagement Rate - 0.083% | PlayerSells